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Like most 20 year-olds, Bailey Paige loves a big night out. And, like most 20 year-olds, he’s on his phone all night forgetting that at some point he’s going to need an Uber to get home. But, what if you run out of charge? That can make for a long walk home! That’s exactly what happened to young Bailey, who upon waking the next morning (hangover and all), goes ahead and invents the Zip Zap Charger … the world’s first cordless mobile phone charger. It’s a fully-charged episode 636 of The (13 year-old, award-winning) Small Business Big Marketing Podcast.

A little more about Zip Zap Charger founder Bailey Paige ...

20 year-old entrepreneur Bailey Page’s business adventure began at the end of a night out with some mates when his iPhone ran out of juice. Trying to order an Uber ride home and not carrying a phone charger with him, he was left stranded with a big walk ahead of him.

 

Waking up the next morning, a little worse for wear, Bailey decides to solve the problem and the Zip Zap Mobile Charger was born; which unbelievably was a global first! Like how had no-one invented a cordless phone charger?! 

 

So sit back as Bailey (now 22) shares how, without any technology or manufacturing experience whatsoever, went from idea to finished product, how he found a manufacturer who shared his vision and successfully navigated the treacherous waters of production, the mistakes he made along the way, as well as the challenges of developing a product to work in the Apple ecosystem.

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As always, thanks for your support. May your marketing be the best marketing.

Timbo Reid

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Do you love the idea of self-publishing a book for your business in 2023? Then imagine this scenario. You and your biggest competitor are standing in front of a prospect. Your competitor gingerly hands over their business card.  You proudly hand over your book. No prizes for guessing who’s built instant trust? If you love the idea of having a book to promote you and your business then listen up as today’s guest has written 42 of them, and sold nine million copies. It’s a self-publishing episode 635 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

A little more about 4 Ingredients founder Kim McCosker ... If you're a long time listener then you’ll have heard me say multiple times that a book is a business card on steroids.

It positions you as an expert, it’s a wonderful way to get that mountain of knowledge you’re standing on out of your head and on to paper, plus it builds trust and credibility with your prospects and customers.

I’ve experienced this myself with my own book The Boomerang Effect. Whilst the sale of some 7,500 copies didn’t make me rich, it’s been responsible for getting me well over one hundred keynote speaking gigs over the years. Books can be such an amazing marketing channel.

And if you have any limiting beliefs around becoming an author please put them aside for the duration of this chat with today’s special guest.

Her name is Kim McCosker, she’s the founder of 4 Ingredients and the creator of tens of thousands of recipes, all with four ingredients or less. She’s also the author of 42 self-published cookbooks of which she has sold over nine million copies. 

Off the back of her self-publishing success, she’s got an eCommerce store, a beautifully shot YouTube channel (don’t watch it if you’re hungry!), and she’s just released The Easiest Cooking Show Ever on Foxtel.

So pen and paper at the ready folks as Kim takes us inside the world of self-publishing. I started off by asking her what made her think the world needed another cookbook!

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As always, thanks for your support. May your marketing be the best marketing.

Timbo Reid

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In her surfing career, Layne Beachley achieved this seven times, six of them consecutively, making her the best surfer the world has ever seen…. male or female. In this up close and personal one hour chat, Layne opens up about the one big shift she made in order to achieve her dreams. And fortunately, it’s something we can all apply to both our own business and personal lives. Plus she shares a mountain of other amazing high-performance insights along the way. It’s a fully-sick episode 634 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

A little more about World Surfing Champion Layne Beachley... Today you and I meet world #1 surfer Layne Beachley who’s regarded as the most successful surfer ever! Layne’s dedication to success saw her as the only surfer, male or female, to claim six consecutive world titles. She went on to win a seventh before retiring in 2008. In 2015 she was awarded the Order of Australia, the highest recognition one can receive for distinguished service of the highest degree to Australia or humanity at large.

Amongst other endeavours, Layne is now Chairperson of Surfing Australia, and a motivational, keynote speaker sharing her stories about achieving success, overcoming challenges and maintaining a winning mindset. She’s also the founder of the Awake Academy (use discount code Timbo for $100 off) which she describes as “a centre for self-empowerment, helping people detach from fear, take control and live a life they love.”

Now I can hear some of you saying "But Timbo, this is a business and marketing podcast, what’s with all the woo woo stuff?!”

Well, you see, in my observations (and me included), there’s too many business owners out there who find themselves losing motivation and direction in growing their beautiful businesses. This may show up as depression, anger, agitation, a lack of focus or in some other destructive way. 

But the reality is, before we’re business owners, we’re all human beings, and that, my friend, is a much tougher gig than running any business! BTW, if that’s you right now, please take care, and don’t be ashamed to chat with someone at your local crisis support service. For us Aussies, that Lifeline on 13 11 14.

I started off by suggesting to Layne that there seems to be a consistent theme developing on this show, with past guest and another world #1 surfer Shaun Thomson going off and creating a personal development business. What is it about surfing that encourages this?

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As always, thanks for your support. May your marketing be the best marketing.

Timbo Reid

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Dennis Dunstan managed Fleetwood Mac from 1984 to 1997. Referring to himself as the world’s highest paid babysitter, he’s seen it all … From arranging a private jet so Lindsay Buckingham could enjoy his favourite takeaway, to making sure the band never missed a gig (he nearly succeeded) Dennis knows a thing or three about managing a successful business.  It’s time to go your own way on episode 633 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

A little more about Fleetwood Mac's Manager Dennis Dunstan... From 1984 to 1997, Dennis Dunstan managed Fleetwood Mac, the biggest band in the world at the time; so he knows a thing or three about managing a successful business. 

He refers to himself as the world’s highest paid babysitter, as managing a band like Fleetwood Mac with five very different (and at times testing) personalities including Stevie Nicks, Mick Fleetwood and Lindsay Buckingham, was no easy feat. 

Dennis kindly came over to my place for this very honest and revealing chat in which we cover key aspects of the music business including people management, marketing, ideation, nurturing fans, difficult conversations and sooo much more.

And don't worry, we don't just talk business. He also shares some fun anecdotes about Fleetwood Mac’s heyday (wait until you hear the one about Lindsay, a private jet and Mexican food!), the making of their iconic albums, and what it was like to work and live with some of rock's biggest and richest names. 

Interestingly, Dennis now manages a cover band out of Adelaide that’s had almost half a billion views on YouTube; so his career definitely spans the ages!

So sit back, relax, and turn up the volume as you’re about to learn from one of the best in the biz!

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As always, thanks for your support. May your marketing be the best marketing.

Timbo Reid

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Have you ever thought “Stuff it! I’m going to open up a cafe. I love coffee, I love people and I’m looking for an easy lifestyle business?” Come on, who hasn’t at some point thought that or something similar? Well, let’s find out how easy that really is from a fellow who’s created and sold one of Australia’s leading bespoke coffee brands, and along the way successfully opened (from scratch) eight cafes. It’s a fully-caffeinated episode 632 of The (13 year-old, award-winning) Small Business Big Marketing podcast. 

A little more about Padre Coffee founder Marinus Jansen... Marinus Jansen loves the coffee life.

So much so that he escaped his corporate cubicle in 2006 to start The Appetite Food Store.

Discovering he had a knack for this hospitality thing, he fell in love with coffee roasting, and the cafe business in general, opening up seven more cafes over the next 12 years, the majority of them falling under the now famous Padre Coffee brand which he recently sold for an undisclosed large sum! (Good on him, I say!)

At the time of sale, Padre had three cafes and a roastery in Melbourne (Australia’s coffee capital), and a roastery and cafe in Noosa, Australia’s leading holiday destination.

He employed 65 staff, had 250 wholesale customers accounting for 40% of his $14 million annual revenue.

So pour yourself a long black, and sit back as Marinus takes us through the steps required to successfully open and run a cafe in 2023 and beyond. 

I started off by sharing with this coffee savant my preferred coffee order …

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Timbo Reid

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Oliver Garside is the Chief Evangelist of Rounded - an Aussie accounting software built by a freelancer to make other freelancers' lives easier. With a customer satisfaction rating of 99%, he's practically a customer whisperer.  So, if you want to learn how to wow your precious clients and keep them happy, you’ll love what Oliver has to share. It’s a financially responsible episode 631 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

A little more about Rounded co-founder Oliver Garside ...

Oliver Garside is the co-founder and Chief Evangelist of Rounded, an online accounting software built specifically to help Aussie freelancers manage the financial side of their businesses better. Think Xero or QuickBooks without all the unnecessary bells and whistles.

He says he’s his customers’ biggest fan … a line that made me sit up and take notice.

Why? Because, whilst we all pay lip-service to the idea that our customers are everything, I’m not sure enough of us truly live it day-to-day in our own businesses.

To that end, Oliver’s built an industry leading customer success function which consistently achieves a 99% satisfaction rating. 

So, let’s find out what placing your precious customers front and centre actually looks like, how they can play an integral role in optimising your product or service offering, and how to nurture them so they stick around for a very long time.

Oliver, welcome. Where’d the idea for Rounded come from? And what problem were you solving?

BTW, Oliver has generously provided my listeners with a 20% off discount code for Rounded - Simply type Timbo in the Discount Code field when purchasing any 12-month plan.

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Book Tim Reid to speak or emcee at your next business event

As always, thanks for your support. May your marketing be the best marketing.

Timbo Reid

P.S. Tell me what marketing is working for you - 0480 015 150.

Support the show: https://www.patreon.com/marketingpodcast

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Do you have a colleague in your industry that you just love shooting the breeze with? Someone who gets you thinking differently, someone who has challenging opinions, someone who stays ahead of the game? For me, that's old friend and marketing Ninja, Troy Dean, the founder of Agency Mavericks. I sat down in Troy’s state-of-the-art content production factory (there’s no other way to describe it) for this deep dive into how ChatGPT & video marketing can give your small business a competitive edge. The only thing he doesn't beat me on? Gags. I’ve got lots more gags! It’s a bro-mantic episode 630 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

A little more about Agency Maverick's Troy Dean...

Righto, it’s time to take a deep-dive into how the small business owner can make best use of video marketing and ChatGPT, with marketing Ninja Troy Dean who I’ve known for a few years now. We used to occupy the same co-working space in inner city Melbourne, and most recently we went on a failed tall ship adventure with a bunch of mates. It literally ended in a mutiny, but that’s a story for another time!

Troy is a marketer through and through, with his business Agency Mavericks specialising in helping digital creatives scale their businesses and spend more time doing what they love.

Now if you want to hear from someone who truly gets marketing, who speaks about it with absolute passion and commitment, and who’s a master at cutting through the crap and the lingo, and getting to the truth, then you’re gonna love Troy.

You know how much of a marketing nerd he is? In his office, Troy has built a state-of-the-art content production factory, to include a sound stage with a Hollywood-style lighting rig and a Today Show style set, a voice-over recording booth, mixing desk, plus he’s got every type of gadget available … and then some!

And that, my friend, is where this interview was recorded and filmed. So if you’d like to see what I’m talking about, the full video version (on Troy’s Today Show-esque set) can be found inside my small business owner Membership over at my Patreon. Enjoy!

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As always, thanks for your support. May your marketing be the best marketing.

Timbo Reid

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The Tradie Underwear brand (now turning over $200M a year) has gone from protecting the family jewels to branching out into everything from energy drinks to skincare to watches and tools! So hitch up your strides as Ben Goodfellow, the brand's founder, reveals how and why he's extending the brand into all sorts of categories, proving that Tradie isn't just keeping you supported downstairs, but they've got your back (and your taste buds and whole lot of other needs) covered too! It’s a pants-off episode 629 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

A little more about Tradie's founder Ben Goodfellow ...

In 2010 Ben Goodfellow launched Tradie underwear, going head-to-head with Bonds, one of Australia’s most loved underwear brands (who, BTW, his old man worked for in Marketing!). 

From what appeared to be a brave move from the outside looking in, Tradie quickly established itself alongside much bigger brands like Bonds and Calvin Klien, and would become a household name … no mean feat as I’m sure you marketing aficionados would agree.

Impressed by the brand's rise to fame, I chatted to founder Ben Goodfellow on this podcast five years ago. At the time, the Tradie brand was about to crack $100M in turnover, and was using Nick The Honey Badger Cummins, a well-known Aussie rugby player, to front all its advertising. One of my favourite quotes from that chat was Ben’s definition of a brand as being something so powerful in the minds of your customers that they want to go to the pub and talk about it.

Back then, underpinning the Tradie brand were just a handful of SKUs … basically it was just men’s and women's undies and some workwear. 

Fast-forward to 2023, and Tradie has literally grown into an empire, full of categories for the entire family including workwear, boots, baby wear, tools, drinks, food and beauty.

You can now buy Tradie branded watches, protein bars, moisturisers, notebooks, glues, chalkboard paints, pyjamas and tool kits!

Plus they’ve partnered with some of Australia’s most iconic brands such as the mighty VB .. or Victoria Bitter for those not in the know! So now you can knock back an ice-cold green belly tin fish whilst relaxing in your VB-branded Tradie’s undies, socks, shorts and T-shirt. What a sight!

So, why has the Tradie brand stepped beyond its original core offering? What is its core offering any more? Has licensing other brands been a good move?

Let’s find out as we welcome back Ben to The Small Business Big Marketing Podcast. I start by asking him how business has been since we last spoke …

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As always, thanks for your support. May your marketing be the best marketing.

Timbo Reid

P.S. Tell me what marketing is working for you - 0480 015 150.

 

Bushwick Tarantella by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/

Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1300002

Artist: http://incompetech.com/

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Today we meet a fellow who, with his best mate, used to run a fruit and veg store at the Sydney Food Markets … Now they own and run a multi-million dollar, national, commercial lighting company! Who doesn’t love a good pivot? It’s a lights-on episode 628 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
A little more about Lowa Lighting's Anthony Galimi & Carlo Cesta

Have you ever come across a business owner who’s made a massive career move? One that’s taken them way out of their comfort zone and into unchartered waters.

Personally, I’ve got a lot of admiration for someone who says “Enough's enough, I’ve been doing such and such for way too long, and now it’s time to try something completely different!”

It feels so risky to leave behind something that identifies you, that you know you’re good at, and jump into a business that’s untested and in which you have passion, but very little experience.

Well, that’s exactly what today’s guest Anthony Galimi did with his best mate Sal Maresca. Pre 2010 they were happily working together in a family fruit and veg business at the Sydney Food Markets.

Wanting a bigger challenge, they decided to start Lowa Lighting (from scratch!), which today is a multi-million dollar commercial lighting business, that manufactures and supplies architectural, commercial and industrial lighting products nationally.

So tune in if you love the idea of following your dreams and creating a business you love, and a company culture you're super proud of (Anthony and his wife still cook lunch for all the staff to this day!).

And a big thanks to my friends at DELL for the intro. Here's a short video documentary DELL produced on the Lowa Lighting business.

I started off by asking Anthony (who’s joined in this chat with his Marketing Manager Carlo) how and why he made such a drastic pivot.

 

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As always, thanks for your support. May your marketing be the best marketing.

Timbo Reid

P.S. Tell me what marketing is working for you - 0480 015 150.

Support the show: https://www.patreon.com/marketingpodcast

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Ben Goodman seems to have the Midas Touch, having built and exited one, seven figure business, along with his current 2-year old business recently being valued at $20M. But, like most successful business owners, his entrepreneurial journey hasn’t been without some failures along the way.  Join me as Ben shares lessons from those failures, along with his tried, tested and wonderfully simple methodology for business success. It’s an intriguing episode 627 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

A little more about Silvi founder, Ben Goodman

Ben Goodman is the co-founder of Silvi, a brand that aims to cure acne with his patented pillow case containing, of all things, silver! 

In this chat, Ben shares how the inspiration for the company came from his own struggle with acne and his determination to find the root cause. After discovering that pillowcases can harbour up to 1000x more bacteria than a toilet seat, he and his business partner embarked on a journey of R&D to develop silver ion treatments that can reduce acne and other skin concerns. 

After launching in late 2020, Silvi has had tremendous success, with the company now valued at over $20 million and high-scale investors, including Hezi Leibovich, Co-Founder and Managing Director of Catch.com.au and Luxury Escapes founder (and past guest) Adam Schwabb.

Interestingly, Silvi isn’t Ben’s first rodeo, having previously launched and sold a seven figure business, along with a few failures along the way. 

So, join me as he candidly shares lessons from those failures, along with his tried, tested and wonderfully simple methodology for business success.

We start with Ben talking about his entrepreneurial journey so far.

 

Resources mentioned in today's episode ...

Typeform for creating forms

Judge Me for reviews

Charm for business ideas

Big Spy for ad scraping

Ad Spy for searching facebook ads

Businesses that make this podcast possible - Please support them

DELL Technologies - Small business IT solutions

Book Tim Reid to speak or emcee at your next business event

 

As always, thanks for your support. May your marketing be the best marketing.

 

Timbo Reid

P.S. Tell me what marketing is working for you - 0480 015 150.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.