The Small Business Big Marketing Podcast with Tim Reid

Australia’s medicinal marijuana industry is poised to explode. Leading the charge is cannabis entrepreneur Gary MacKenzie who is the co-founder of Releaf, the first and largest clinic and dispensary franchise in the Asia Pacific region. It’s a very chilled episode 607 of The (13 year-old, award-winning) Small Business Big Marketing podcast. 

A little more about Releaf’s co-founder Gary MacKenzie …

 

Today’s guest is a successful entrepreneur and marketing professional with over 25 years of management and CEO experience across technology, direct marketing, outsourcing and digital content with a focus on building brands.

And that’s exactly what he’s done with the Releaf brand … From scratch, building it to the first and largest medicinal marijuana clinic and dispensary in the Asia Pacific region.

 

As one of Australia’s leading cannabis entrepreneurs, Gary has become somewhat of a figurehead in an industry that's just starting to find its feet and gain acceptance amongst a community that is divided as to its benefits and values.

 

And that’s where my interest lies. How does one start a business in a relatively new industry, full of red tape and where not everyone is supportive of it being legal.

 

Now I was hoping this interview would have a greater focus on the business of starting a legal, medicinal marijuana business in Australia, however as you’ll hear, Gary is a huge believer in the health benefits of his products, so he talks quite a bit about that. Which isn’t necessarily a bad thing as you’ve heard me rattle over the years about the fact that the best marketing is a great product.

 

Let’s go and meet Releaf founder Gary MacKenzie …

 

Resources mentioned in this episode of your favorite marketing podcast

About Releaf - Australia’s largest medicinal marijuana clinic and dispensary

 

Services every business owner needs that Timbo recommends

How to generate organic traffic to your website
(without spending anything on advertising)

High converting website designers
(They built this website - take this simple quiz and see where yours needs improving)

DIY SEO training - The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)

Proven customer attraction strategy
(and ridiculously cheap)

  

Businesses that made this podcast possible (please support them)

DELL Technologies - Small business solutions

Studio 1 Design - High converting website designers

Fun Escapes - Proven customer attraction ideas

Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)

 

Thanks for tuning in. May your marketing be the best marketing.

Timbo Reid
0480 015 150

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Looking for a new business idea? Maybe a new revenue stream is appealing? Or are you searching for a cheeky little side hustle? One with minimal set-up costs and requires you to hold no stock. If you answered “Hell yeah!!” then drop everything, as you’re about to discover the ins and outs of dropshipping with one of Australia’s best. It’s a ship-hot episode 606 of The (13 year-old, award-winning) Small Business Big Marketing podcast. 

A little more about Dropship Break Thru’s Jon Warren …

I’m excited about today’s topic and guest for two main reasons.

 

Life’s getting expensive and we’re all looking for ways to make an extra quid. Dropshipping can produce that with minimal outlay.

 

And my guest has mastered the art and science of dropshipping, and as a result lives an envious lifestyle by the beach.

 

In simple terms, Dropshipping is selling other people’s physical products online.

 

And Jon Warren is one of Australia’s dropshipping specialists.

 

In 2014 he launched his first dropshipping business, which grew to seven figures in 24-months whilst he was still working for the man. He sold it three years later, having produced $4M in revenue at a 20% margin.

 

Since then he’s launched three more dropshipping businesses, all of which have reached seven figure annual revenue with super healthy margins.

 

John now shows peeps like you and I how to do it with his online dropshipping course - That link will get you some seriously good bonuses you won't find elsewhere.

 

Time to get excited team … Here’s Jon providing us a deeper explanation of the dropshipping business model and why it’s so good.

 

Resources mentioned in this episode of your favorite marketing podcast

Access Jon’s exclusive Dropshipping course offer to my listeners

Jon Warren’s personal website

Interview with eBike to hunters dropshipper John Murphy

 

Services every business owner needs that Timbo recommends

How to generate organic traffic to your website
(without spending anything on advertising)

High converting website designers
(They built this website - take this simple quiz and see where yours needs improving)

DIY SEO training - The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)

Proven customer attraction strategy
(and ridiculously cheap)

  

Businesses that made this podcast possible (please support them)

DELL Technologies - Small business solutions

Studio 1 Design - High converting website designers

Fun Escapes - Proven customer attraction ideas

Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)

 

Thanks for tuning in. May your marketing be the best marketing.

Timbo Reid
0480 015 150

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Right off the bat, today’s guest made a critical business decision. To launch Australia’s biggest eSports and gaming brand, he was going to go big, real big from day one. No pussy footing around. No waiting for this to happen in order for that to happen. Nope. He just went fucking big (his words, not mine) from day one. It’s a game-on episode 605 of The (13 year-old, award-winning) Small Business Big Marketing podcast. 

A little more about Fortress Melbourne’s Jon Satterley …

OK, time to fess up. I know very little about the eSports and video games industry, despite it being bigger than Hollywood and the music industry combined. It’s fucking huge!

 

Yeah, I grew up with an Atari in my bedroom, and to this day I have a sit down video game machine with about 40 games on it from the 80s … from Space Invaders to Pacman to Donkey Kong and everything in between.

 

But these days, top games are earning more than Hollywood blockbusters. Grand Theft Auto V has raked in North of $6 billion compared to James Cameron’s Avatar, the highest grossing movie ever at $2.8 billion! 

 

And now there are dedicated arenas, like Toronto’s Esports Arena, that seats 7,000 screaming gamers, as they watch their heroes compete for prize pools in the millions of dollars.

 

So, to find out more about this relatively new but burgeoning entertainment industry, I contacted Jon Satterley, the co-founder of Fortress Melbourne. Fortress occupies 2,700 sq m inside Melbourne’s prestigious Emporium Shopping Mall, and has to be seen to be believed with gaming rooms, an eSports arena that can seat 1,000, it’s got bars, VIP booths, arcade alleys, even a room full of board games (old school!).

So sit back as Jon takes us inside one of the world’s biggest entertainment industries, but also explains where the idea for Fortress came from, and why he and his business partner decided to go, and I quote, fucking huge from day one.

 

Resources mentioned in this episode of your favorite marketing podcast

5 proven marketing ideas lead to Lawpath becoming Australia’s leading online legal platform | #604

 

Services every business owner needs that Timbo recommends

How to generate organic traffic to your website
(without spending anything on advertising)

High converting website designers
(They built this website - take this simple quiz and see where yours needs improving)

DIY SEO training - The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)

Proven customer attraction strategy
(and ridiculously cheap)

  

Businesses that made this podcast possible (please support them)

DELL Technologies - Small business solutions

Studio 1 Design - High converting website designers

Fun Escapes - Proven customer attraction ideas

Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)

 

Thanks for tuning in. May your marketing be the best marketing.

Timbo Reid
0480 015 150

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Tom Willis’s deep respect for marketing has resulted in a business that gets around 350 sign-ups every day, has over 10,000 5-star Google reviews, and four million website visits annually. And no, the business doesn’t have some astronomical marketing budget … It’s a simple legal advisory service for small businesses in Australia. It’s a mind-expanding episode 604 of The (13 year-old, award-winning) Small Business Big Marketing podcast with your host Tim Reid. 

 

 

A little more about Lawpath’s Tom Willis …

Tom Willis is the co-founder of Lawpath, a business he started with some mates in 2014, and today Lawpath is the number one online legal platform for Australian small businesses.

 

In a large part thanks to Tom’s deep understanding of his prospects’ needs Lawpath:

• Is responsible for starting six percent of all companies in Australia
• Has assisted over 300,000 Australian business owners with their legal needs, saving them over $100M in legal fees
• Has 350 businesses sign-up every single day to seek help with contracts, company registrations and legal advice
• Has over 10,000 5-star reviews on Google 
• And the website gets over four million visits annually

 

So, seriously … grab a pen and paper, or open up your Notes app as Tom shares his secrets to success including Lawpath’s:

• Customer acquisition strategy
• His cake method for combining various campaign activities
• How to leverage key partners
• The power of newsjacking
• And why a blog post about driving without shoes became a powerful lead magnet!

 

I started by asking Tom what problem Lawpath solves for business owners … and I must say, his answer is beautifully to the point … A lesson for us all, right off the bat!!!

 

Resources mentioned in this episode of your favorite marketing podcast

Get your first legal document free with Lawpath (Value $199)

How to attract more customers in toy uo business with this simple customer attraction strategy

How to use equity crowdfunding to grow your business

Inside Australia’s record-breaking crowd funding campaign

 

Services every business owner needs that Timbo recommends

How to generate organic traffic to your website
(without spending anything on advertising)

High converting website designers
(They built this website - take this simple quiz and see where yours needs improving)

DIY SEO training - The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)

Proven customer attraction strategy
(and ridiculously cheap)

The Boomerang Effect
Timbo's book on how and why to create helpful marketing

  

Businesses that made this podcast possible (please support them)

DELL Technologies - Small business solutions

Studio 1 Design - High converting website designers

Fun Escapes - Proven customer attraction ideas

Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)

 

Thanks for tuning in. May your marketing be the best marketing.

Timbo Reid
0480 015 150

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

How to price anything is tough. And something every business owner doesn't want to get wrong. So I thought I'd get The Pricing Lady in to help us all optimise our pricing strategy. It’s a priceless episode 603 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

 

A little more about Janene Liston AKA The Pricing Lady

Now, from what I can tell, pricing is one of those business activities that freaks the majority of business owners out. Agree? And if you get your pricing wrong, it can have a major impact on your growth. Which raises so many questions like …

How do you best decide what to charge?

Should you copy your competition’s pricing?

When should you include prices on your website?

When, if ever, should you discount?

Are you charging too much? Too little?

Luckily Janene Liston AKA The Pricing Lady has answers to them all. Plus more! She’s a genius at making sense of how to price your goods or services, as well as how you should speak, act and market your brand to achieve the optimal price. Now, Janene is an engineering graduate, and has a deep interest in bridges, which begs the question … how on earth did she become a world specialist on pricing?!

 

Resources mentioned in this episode of your favorite marketing podcast

Join thousands of motivated business owners in The Small Business Big Marketing Tribe on Facebook

Interview with Stage Kings Jeremy Fleming | #527

 

Services every business owner needs that Timbo recommends

How to generate organic traffic to your website
(without spending anything on advertising)

High converting website designers
(They built this website - take this simple quiz and see where yours needs improving)

DIY SEO training - The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)

Proven customer attraction strategy
(and ridiculously cheap)

The Boomerang Effect
Timbo's book on how and why to create helpful marketing

  

Businesses that made this podcast possible (please support them)

DELL Technologies - Small business solutions

Studio 1 Design - High converting website designers

Fun Escapes - Proven customer attraction ideas

Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)

 

Thanks for tuning in. May your marketing be the best marketing.

Timbo Reid
0480 015 150

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Hey business owner. That’s you … Yeah, you! Today’s guest has one bit of advice for us all … 'Live and breathe only what you love'. Heard it before? Me too! Thought it was a bit unrealistic? Me too!  Afterall, we’ve all got to make a quid. Well, we’re about to be proved wrong. And that’s not a bad thing. It’s a glass-half-full episode 602 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

 

 

A little more about NightQuarter's Michelle Christoe

Michelle Christoe is the co-founder of NightQuarter, an immersive live entertainment precinct on Australia’s beautiful Sunshine Coast. NightQuarter is a massive outdoor space with food trucks, 6 stages for live performances attracting the likes of UB40 and James Reyne, there’s retail stores, plus Michelle caters for weddings, parties … anything really! But two things especially piqued my interest in wanting to chat with her. One is her unwavering philosophy around only doing what brings you joy … in business and life generally. And on a more practical level, I wanted to know how she overcame a cyber security attack when NighttQuarter’s Instagram - its number 1 form of marketing - was compromised in a very big way a few months ago. So let’s go and meet Michelle Christoe, where I kick things off sounding a little too envious!

 

Resources mentioned in this episode of your favorite marketing podcast

What's on at NightQuarter

Join thousands of motivated business owners in The Small Business Big Marketing Tribe on Facebook

F1 Aerodynamicist, Kate Reid, makes the world's best croissants | #552

One simple mindset shift can take you from busy to profitable | #584

Services every business owner needs that Timbo recommends

How to generate organic traffic to your website
(without spending anything on advertising)

High converting website designers
(They built this website - take this simple quiz and see where yours needs improving)

DIY SEO training - The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)

Proven customer attraction strategy
(and ridiculously cheap)

The Boomerang Effect
Timbo's book on how and why to create helpful marketing

  

Businesses that made this podcast possible (please support them)

DELL Technologies - Small business solutions

Studio 1 Design - High converting website designers

Fun Escapes - Proven customer attraction ideas

Studio Hawk - DIY SEO training (discount code Timbo20 for 20% off)

 

Thanks for tuning in. May your marketing be the best marketing.

Timbo Reid
0480 015 150

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

In 2013, industrial designer Alfred Boyages had (in his own words) a seriously lucky motorcycle accident. Whilst recovering from a banged-up knee, he conceptualised the idea of a smart helmet; one that could help riders foresee what’s up ahead. Now all he needed was an army or riders to help him perfect it. Forecite Helmets was born and to this day, has a cult-like following. It’s a super smart episode 601 of The (13 year-old, award-winning) Small Business Big Marketing podcast. 

 

A little more about Forcite Helmets' Alfred Boyadgis

Like so many brands, industrial designer Alfred Boyadgis' business was born out of an unfortunate first-hand experience. In 2013, he took a slide on his Yamaha while riding through an oil slick, seriously injuring his knee. 

With a keen interest in wearable technologies, and given the availability of sophisticated tracking technology, Alfred was convinced that there must be a way to combine these to allow motorcycle riders to foresee upcoming hazards, enabling them to take evasive action before they became a danger.

So, far from being the end of a journey, Alfred’s “lucky accident” sparked a new one. He teamed up with fellow graduate, Julian Chow, and sharing a mutual passion for motorcycle culture as well as innovative design, the pair brought to life the first iteration of what would become the Forcite MK1 smart motorcycle helmet. And a very sexy beast it is!

All they needed now was an army of riders to help them perfect it. And they got that in spades, with the Forcite Helmet brand now having a cult-like following.

We start off with Alfred taking us inside the mind of a motorcycle rider …

 

Resources mentioned in this episode of your favorite marketing podcast

Forcite Helmets' facebook community

Join thousands of motivated business owners in The Small Business Big Marketing Tribe on Facebook

Interview with Gripsox founder Luke Goodwin

 

Services every business owner needs that Timbo recommends

How to generate organic traffic to your website
(without spending anything on advertising)

High converting website designers
(They built this website - take this simple quiz and see where yours needs improving)

DIY SEO training - The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)

Proven customer attraction strategy
(and ridiculously cheap)

The Boomerang Effect
Timbo's book on how and why to create helpful marketing

  

Businesses that made this podcast possible (please support them)

DELL Technologies - Small business solutions

Studio 1 Design - High converting website designers

Fun Escapes - Proven customer attraction ideas

Studio Hawk - DIY SEO training (discount code Timbo20 for 20% off)

 

Thanks for tuning in. May your marketing be the best marketing.

Timbo Reid
0480 015 150

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Imagine you’re dying with a secret. Something you’ve never had the courage to tell your friends or family.  Or a last wish – a task you need carried out before you can rest in peace.  Now imagine there’s someone who can take care of all that, who has little respect for the living, but will do anything for the dead. Well, there is! He calls himself The Coffin Confessor and you're about to meet him. It’s a kooky and spooky episode 600 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
A little more about Bill Edgar, AKA The Coffin Confessor

A private investigator by trade, Gold Coast based Bill Edgar calls himself The Coffin Confessor, and gets paid handsomely to gatecrash funerals, will readings and wakes. Put simply, he’s a one-of-a-kind professional businessman on a mission to make good on the last requests of his soon-to-be-deceased clients.

Bill’s been many things in his life including the son of one of Australia's most notorious gangsters, a homeless street kid, a maximum security prisoner, a family man, activist, philosopher and much, much more.

In this no-holes-barred chat, you’ll hear how he became The Coffin Confessor, how he gets clients, the weirdest, funniest and most rewarding jobs he’s done, what he charges, how he gets the crowd on his side, along with how he became a best-selling author and the subject of a soon-to-be Hollywood blockbuster.

We kick things off with Bill, AKA The Coffin Confessor, talking about his notorious gangster father …

Resources mentioned in this episode of your favorite marketing podcast

The Coffin Confessor book

Join thousands of motivated business owners in The Small Business Big Marketing Tribe on Facebook

Sophie Lovejoy and her PJ's made in Bali

Interview with Bob Wheeler of Rapid Recovery Clinic

 Services every business owner needs that Timbo recommends

How to generate organic traffic to your website

(without spending anything on advertising)

High converting website designers

(They built this website - take this simple quiz and see where yours needs improving)

DIY SEO training - The most cost-effective way to get on page 1 of Google

(20% off with discount code Timbo20)

Proven customer attraction strategy

(and ridiculously cheap)

The Boomerang Effect

Timbo's book on how and why to create helpful marketing

 Last Week's Episode of The Small Business Big Marketing Podcast

How (& why) to take your business global with international lawyer Cynthia Dearin | #599

 

Two businesses that made this episode possible (please support them)

DELL Technologies - Small business solutions

Studio 1 Design - High converting website designers

 

Thanks for tuning in. May your marketing be the best marketing.

Tim Reid
0480 015 150

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

If you think the idea of that beautiful business of yours expanding overseas is a pipe dream, then think again. International business strategist and lawyer, Cynthia Dearin, may just change your mind. It’s a far-reaching episode 599 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

 

A little more about Business Without Borders author Cynthia Dearin

One of the things I’m passionate about is helping you identify additional revenue streams for your business. 

That’s why I decided to get international business lawyer, and the founder of Dearin & Associates, Cynthia Dearin on to the show. For the last 23 years she’s been on a mission to help business owners to scale internationally and amplify their impact in the world. What a good mission!

And she’s well qualified to do so, having worked in the UK, the US, Europe and the Middle East, as an Australian diplomat and management consultant. She also spent three years as the CEO of the Australian Arab Chamber of Commerce & Industry. 

Plus she’s the author of two books - Camels, Sheikhs and Billionaires and the one we talk about today titled Business Beyond Borders.

So right now, lose any limiting beliefs you have about your business not being suited to overseas expansion as Cynthia  shares:

• How to bridge the cultural divide & building trust
• Why businesses need an international strategy
• How to navigate the challenges of global teams
• Mistakes to avoid when selecting international markets
• How to find your ideal international clients
• And of course, the rules of international marketing & pricing

 

 

Resources mentioned in this episode of your favorite marketing podcast

Business Beyond Borders - Cynthia Dearin's book on taking your business global

FitNest Mama Podcast with Kath Baquie

Join thousands of motivated business owners in The Small Business Big Marketing Tribe on Facebook

 

Services every business owner needs that Timbo recommends

How to generate organic traffic to your website
(without spending anything on advertising)

High converting website designers
(They built this website - take this simple quiz and see where yours needs improving)

DIY SEO training - The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)

Proven customer attraction strategy
(and ridiculously cheap)

The Boomerang Effect
Timbo's book on how and why to create helpful marketing

 

Last Week's Episode
Serial entrepreneur Wayne Hamlet's motto is "Never, ever give up" | #598

 

Two businesses that made this episode possible (please support them)

DELL Technologies - Small business solutions
Studio 1 Design - High converting website designers

 

Thanks for tuning in. May your marketing be the best marketing.

Timbo Reid
0480 015 150

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

In January 2021, COVID forced serial entrepreneur Wayne Hamlet’s event hire business into liquidation. Two months later, he declared bankruptcy, losing everything, and took a job as a real estate agent. Not one for giving up, Wayne launched an idea with huge potential. In fact, if you’re a business owner, then you need it. It’s as simple as that! It’s a ridiculously inspiring episode 598 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Timbo Reid.

 

A little more about Smile Fred’s Wayne Hamlet …

If you’re a long time listener, you’ll know I tend not to interview owners of businesses in the start-up phase. There’s plenty of other podcasts doing that, plus I want to make sure you only get learnings from established business owners, who’ve got the runs on the board.

However, today’s guest is in start-up mode. So why’d I break the rules?

Because Wayne Hamlet’s story is super inspiring, and I actually want to give him a leg up. 

He’s a serial entrepreneur who’s not afraid to have a crack. Unfortunately to date, after starting three businesses, his efforts have been rewarded with little more than experience.

Making matters worse, in January 2021, COVID forced his event hire business into liquidation. Two months later, he declared bankruptcy, losing everything, and took a job as a real estate agent.

Not one for giving up, at the age of 50, Wayne and his wife decided to roll the dice one more time and start Smile Fred, an online greeting card and gift box business that makes it ridiculously simple for you to send personalised cards and gifts within 5-minutes from wherever you are. An idea that every single one of us could use to show gratitude to our clients, suppliers, staff … anyone! Basically, it’s a business idea that makes the world a better place.

By the way, this chat may contain a trigger for some of you, as Wayne’s business journey certainly hasn’t been all roses. Who’s has?! If you’re doing it tough, and don’t have anyone to download to, then please call Lifeline or your local mental wellbeing support service. 

Now …  Instead of starting with Wayne answering a question, take a listen to the audio from this video that appears on Smile Fred’s website. It not only explains how Smile Fred works, but why it exists and a little bit of Wayne’s back story.

 

Services every business owner needs that Timbo recommends

How to generate organic traffic to your website
(without spending anything on advertising)

High converting website designers
(They built this website - take this simple quiz and see where yours needs improving)

DIY SEO training - The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)

Proven customer attraction strategy
(and ridiculously cheap)

The Boomerang Effect
Timbo's book on how and why to create helpful marketing

 

Businesses that made this podcast possible (please support them)

DELL Technologies - Small business solutions
Studio 1 Design - High converting website designers
Fun Escapes - Proven customer attraction ideas
Studio Hawk - DIY SEO training (discount code Timbo20 for 20% off)

 

Thanks for tuning in. May your marketing be the best marketing.

Timbo Reid
+61 480 015 150

 

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.