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This is the story of how Vintage Tub and Bath, a $25 million dollar a year online and offline business started from under two brother's parent's deck! That was 15 years ago ... and now it's cleaning up (excuse the bath jokes, they're unavoidable!) and is ranked in the top 500 online businesses in America.
The really interesting part of this story is this online store hasn't had a decent make-over in well over seven years - yet it's still raking in twenty five big ones a year in revenue. Now that's exciting - as I far too often hear small business owners hide behind the excuse of "I'm just waiting for my website to be updated before I get on with the rest of my marketing."
PLUS I share some marketing insights from my recent family holiday in Sydney, and cover off some marketing topics currently being discussed in the Small Business Big Marketing Forum (which you really should be a Member of at only $49 / month!
Listen up ...
The post Stop waiting for your website to be perfect and get on with it! appeared first on Small Business Big Marketing.
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
Email marketing tips and tricks. Who doesn't want some of that!? Clearly there's a whole lot of listeners out there who do, as when I posted on the show's Facebook the fact that I was interviewing an email marketing expert the amount of questions you had for him exceeded thirty!
The reality is that so many small business owners use email marketing as part of their marketing strategy, however, so many (the majority?) just aren't getting the return from their investment that they'd like. How many times have you sent out an email to your customers only to be bitterly disappointed with the results? You and me, both!
Well, that's all about to change as Shayne Tilley, email marketer extraordinaire, takes us behind the scenes of what makes for an effective and responsive email marketing campaign. Enjoy!
The post #131 Email marketing tips for small business. This is hot, hot, hot! appeared first on Small Business Big Marketing.
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
Robert Gerrish is the co-founder of Flying Solo, Australia's largest online community of soloprenuers. Solo what? Soloprenuers ... Those motivated and interesting individuals who choose to work alone. As far as online communities go, it was started back in 2005 and is a treasure trove of information to help anyone build a better small business.
Robert also had the foresight to make contact with me two and a half years ago when the Small Business Big Marketing show was just getting off the ground, suggesting that a joint venture was in order. That partnership still exists to this day and involves Flying Solo getting a mention in each episode and my show being shared amongst the Flying Solo community every week.
Robert explains exactly how they went about building this thriving business. Plus I share an email I received from a member of the Small Business Big Marketing Forum explaining (much more succinctly than me) why I started it and what you can expect! Enjoy ...
The post #130 How Flying Solo grew to a thriving 56,000+ member online community. appeared first on Small Business Big Marketing.
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
This is an encouraging story of a small business doing big marketing. Not massive marketing. Not ground breaking marketing. Jut good solid marketing following a tried and tested process of getting clear on your brand first, establishing clear messages around what they do and then applying the outcome of that clarity to all future touch points - business name, stationary, signage, website, imagery, social media channels and so on.
The business that has just been through this transformation is Caboodle Financial Services ... previously known as Delta Group.
What a difference already, huh?!
It's owner, Peita Dimantidis, recently attended a marketing keynote I gave in Sydney, did a whole lot of reading and then (and most importantly) took a whole lot of action. Swift action without hesitation. As I always say .... action creates reaction. That's where the magic lies.
If you're thinking a rebranding of your existing business is in order, then take a listen to how Peita went about it.
PLUS in this episode I give an update on what's happening with my last guests dream of getting a date with Kylie Minogue; and I've found out why Seth Godin declined to come on The Small Business Big Marketing Show (and it's encouraged me to not give up). I think he misinterpreted what my show was all about ... and my role in the mix.
The post #129 How to rebrand a business. appeared first on Small Business Big Marketing.
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
Brighton-based business executive and fellow marketer, John Dingeldei wants a date with Kylie Minogue. Who doesn't! In fact, Dannii would be just fine!
However, unlike my perverted reasons for wanting one, John's are pure - he's raising money for a number of charities as part of a campaign called 5 Dates In 5 Weeks.
He's already knocked off his first four dates (so to speak!) and has now set his sights on a little tait de tait with one of the most well known women in the Western world. Good on him, I say!
John approached me via email, asking if I could help him get this fifth, albeit very challenging, date. Now whilst I don't know Kylie, I'm reckoning that the six degrees of seperation law that applies to us all will reveal that one of my listeners will have access to her and make it happen. Enjoy and let's see if we can make it happen.
The post #128 Trying to get a date with Kylie has its (business) rewards! appeared first on Small Business Big Marketing.
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
From the publisher's feed
Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.
#SmallBusiness #Entrepreneur #BusinessGrowth #MarketingTips #DigitalMarketing #SmallBiz #Startup #BusinessTips #SocialMediaMarketing #BusinessOwner #MarketingStrategy #OnlineBusiness #GrowthHacking #BusinessSuccess #SmallBusinessOwner

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