The Small Business Big Marketing Podcast with Tim Reid

Chris Savage is the Co-Founder & CEO of Wistia - a smart and simple video marketing and hosting service.

His Twitter profile outlines his obsessions as: marketing, analytics, IPAs, coffee, and ping pong.

But what he's known for is his passion for video marketing . as he says “Every business that I have seen that has invested in video, has done better for it.”

In this episode of TheSmall Business Big Marketing Show, I ask Chris why the small business owner should invest in video & how to go about creating engaging video that generates seriously strong returns for your small business.

The post #127 Video marketing made easy with Wistia’s Chris Savage. appeared first on Small Business Big Marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Olivia Fox is a leading expert in the area of charisma. And this fireside chat I had with her has convinced me that charisma is a under-used marketing strategy by us motivated small business owners. And the good news is,

Olivia Fox is a leading expert in the area of charisma. And this fireside chat I had with her has convinced me that charisma is a under-used marketing strategy by us motivated small business owners. And the good news is, you don't need to be born charismatic ... charisma can be learned. Phew!

My 3 key learnings from this episode to apply in your business are:

1. Charisma can be learnt.
2. Charisma is a seriously under-utilised marketing tactic which, once nailed, will provide you with a unique point-of-difference.
3. Don't underestimate the vibe we give out when amongst clients and prospects and how it impacts on our sales process.

PLUS (there's always more, isn't there?!) .... I share a marketing success one of my Deep Dive Mastermind members had. Happy days!

The post #126 Olivia Fox on charisma – A very under-utilised marketing strategy. appeared first on Small Business Big Marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Joe Pulizzi is the Founder of the Content Marketing Institute - a man way ahead of his time. With content marketing really hitting its straps this year, this fireside chat with Joe reveals everything any small business owner needs to know in order to ...

Joe Pulizzi is the Founder of the Content Marketing Institute - a man way ahead of his time. With content marketing really hitting its straps this year, this fireside chat with Joe reveals everything any small business owner needs to know in order to ride the content marketing wave. And it's a big wave, team, so hop on it!

PLUS I share an insight I've recently gleaned from running my Deep Dive Mastermind. It's all about the importance of acknowledging the opportunity cost when marketing our businesses. Enjoy!

The post #125 Content Marketing with Joe Pulizzi. appeared first on Small Business Big Marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Sam Keck has just started the Commonfolk Coffee Company - a very cool cafe where he roasts and serves his own coffee, served expresso or drip filter style. The decor is industrial sheik, the staff are as well - the menu is limited but yum,

Sam Keck has just started the Commonfolk Coffee Company - a very cool cafe where he roasts and serves his own coffee, served expresso or drip filter style. The decor is industrial sheik, the staff are as well - the menu is limited but yum, and there's no shortage of cool customers coming in and out on a regular basis. Now that all sounds pretty normal - and I guess you're thinking, which cool inner-city suburb is it located? It's not! Commonfolk Coffee Company sits plumb in the middle of the Mornington industrial estate - alongside panel beaters, car yards and welding shops!

And therein lies its massive point-of-difference. Listen in to hear how Sam's created a very cool new cafe brand.

PLUS a guest from a recent episode has just had a big win thanks to being on the show. Gotta love that!

The post #124 Commonfolk Coffee Company – A cool cafe in a not so cool part of town. appeared first on Small Business Big Marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Yep, it's that time of the month when all business becomes funny business. A chance for Tim Reid (Australia's #1 small business podcaster) and Andrew Griffiths (Australia's #1 small business author) to get together and throw around some issues that are...

Yep, it's that time of the month when all business becomes funny business. A chance for Tim Reid (Australia's #1 small business podcaster) and Andrew Griffiths (Australia's #1 small business author) to get together and throw around some issues that are on the collective mind of the small business community. In this month's episode we discuss:

- Doing business in cafes.
- Whether it's OK for us small business owners to goof off.
- Whether you can give away too much knowledge.
- How to overcome business setbacks.

PLUS I tackle a listener question from Gino, who reckons I talk about people too much, at the expense of marketing ;0)

The post #123 Funny Business 5 – Goofing off, doing business in cafes & how to overcome setbacks. appeared first on Small Business Big Marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Ever since Jonathan Krywicki proposed to his wife in an amazing way seven years ago, he's been badgered by other would-be suiters to help them get it right when preparing to pop the big question. So much so, in fact,