The Smart Passive Income Online Business and Blogging Podcast

#810 If you're looking for a shortcut to get your content in front of more people, this is it. The best part is you can apply the strategy I share today on any platform to boost your views, likes, or engagement of any kind. I wanted to record this quick solo episode because I'm getting massive results after studying outliers from other people online. I'm referring to content that gets a big spike in engagement compared to a creator's baseline. This has been a fantastic source of inspiration for videos on my YouTube channels. Now, I'm not going out and stealing other people's ideas. Here's what I'm doing instead. I'm analyzing titles, thumbnails, and basic video structures and bringing proven formats to my niche. Listen in on today's session to learn how you can uncover these viral frameworks and leverage them to create original posts that stand out. Show notes and more at SmartPassiveIncome.com/session810.

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#809 What was going on in your life that brought you here today? That's the kind of question you should ask your clients to understand them better. Once that happens, you'll speak their language in your marketing, serve more people, and get next-level conversion rates! Today's guest, Abi Prendergast, will share how to uncover the words and phrases that compel people to open your emails, buy your courses, or engage with whatever you're offering. So how do you start a conversation with your audience members, and what are the things they say you should pay close attention to? To answer this question, Abi and I discuss one-on-one chats, surveys, and tapping into communities. We also talk about testimonials and analytics tools for next-level sales pages and share strategies like the Sinatra test to help you better position your products. Listen in to learn about the key things you should focus on! Show notes and more at SmartPassiveIncome.com/session809.

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#808 You have to choose. Like most people, you can give up control of your time and attention to others. That's the default in today's world, but it's unlikely to put you on a path toward your goals. To succeed, you must make a different decision. You have to resist the things that break your focus and take control of your life. You have to be indistractable! This roundtable with author Nir Eyal and my business partner Matt Gartland is one of the most powerful discussions I've had on the podcast all year. Please listen in because the actionable tips shared today on managing your time are legit game-changers! We examine the lessons from Nir's latest book, Indistractable, and discuss willpower, scheduling, accountability, and even planned spontaneity. If your schedule is not aligned with your values and dreams, or even if you're too distracted by your smartphone, listen in to unlock your life! Show notes and more at SmartPassiveIncome.com/session808.

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#807 If we want to stay relevant as online creators, we have to keep reinventing ourselves! But how do we track the most effective tactics and strategies as they come and go? With limited time on our hands, where should we invest our attention? My incredible guest, Eric Siu of Single Grain, is the perfect person to deliver insights on where things are going. He is a prolific entrepreneur, marketer, and podcaster with extensive content and business knowledge. Just listen in on our chat to hear what I'm talking about! Today's wide-ranging discussion covers everything from using a Community tab trick to boost your YouTube views to personal branding in a world of AI agents. We get into why some interview podcasts are dipping in popularity and share a look at what's next in the space. Don't miss this fascinating conversation to find out where you should focus your energy! Show notes and more at SmartPassiveIncome.com/session807.

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#806 "If you build it, they will come." You've heard it a lot, but don't apply this movie quote to your online business. Instead, gather as big an audience as possible around your mission before launching anything! Of course, I know you're saying this is easier said than done. So, what are the actual steps you can take to build up your following if you're starting from scratch? Listen in on today's coaching call with Krystle Krueger of YourFashionIsArt.com to hear my advice for someone in this exact position! There's a lot of noise out there, so stories and brand culture should be essential parts of your marketing strategy. We dive into that and then discuss the best ways to get in front of new audiences starting with the relationships you might already have. Enjoy! Show notes and more at SmartPassiveIncome.com/session806.

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#805 Even if you're working solo, going from freelancer to business owner is a powerful mindset shift you can make right now. In fact, just seeing yourself in this new light is enough to unlock opportunities and allow you to charge more for the services you're offering! Today's guest, Hope Trory, is the perfect example of someone who has leveraged this perspective trick to level up. Like me, she had to give up on an architecture career to follow her true calling. Now, Hope is an online marketing pro helping her clients build lead-generation systems that bring in more business and free up time for meaningful work. Listen in for Hope's story and our tips for overcoming the sunk cost fallacy, finding your niche, and becoming the expert your clients need! Show notes and more at SmartPassiveIncome.com/session805.

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#804 If you're the smartest person in the room, you're in the wrong room. Going at it alone is also not ideal for most entrepreneurs. That's why joining the right community in your space can be such a boost to your business! We're marking four years of SPI Pro today, but this session is not a plea for you to join our communities. Instead, I want to motivate you to seek out whatever people or groups you need to be with to get better results in your niche! To inspire you, I'm joined by Mandie Kramer, Ron Desi, and Anita Sandoval—three incredible SPI Pro members. Listen in because all three share amazing information about everything from microlearning to making over a million dollars on Fiverr! Together, we discuss finding the right community for your needs, getting the most out of the group, building relationships by helping other members, and applying your new knowledge to a business. Enjoy! Show notes and more at SmartPassiveIncome.com/session804.

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#803 "Just be yourself!" People dole out this kind of advice as if being on camera is the easiest thing in the world. But if you've ever been a guest on someone's podcast or had the chance to appear on TV, you understand how nerve-wracking these situations can be. So, how do you put your best foot forward and show up on another person's platform with confidence? To help us, I have Kim Rittberg joining me today. She is an award-winning digital marketer with over twenty years of media experience working for companies like Netflix and Us Weekly. Kim also hosts The Exit Interview, a podcast for entrepreneurs looking to grow their businesses. In this episode, we discuss creating your next-level elevator pitch, the best strategies to prepare for video interviews, Kim's PATCH framework for on-camera confidence, and the mistakes that stop you from being an effective communicator. Enjoy! Show notes and more at https://SmartPassiveIncome.com/session803.

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#802 The creator economy is bigger than ever but also more complex than it used to be. That said, this ConvertKit update is the perfect example of a brand continuing to evolve and keep up with out needs. As a long-time user and advisor for the company, I'm excited to see what's next! You might have heard, but ConvertKit is rebranding to Kit. This is more than just a name change, though. They're launching an app store to supercharge how we use their platform. Kit will also come with next-level analytics and performance improvements. Of course, ConvertKit's Creator Network is also a massive part of this announcement. This is the number one tool I use to grow my Unstuck newsletter and how I get hundreds of new subscribers daily. But that's not all. ConvertKit is introducing a free tier for newsletters with up to ten thousand subscribers. Go to SmartPassiveIncome.com/convertkit to sign up! [affiliate link] Show notes and more at SmartPassiveIncome.com/session802.

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#801 With data showing there are over four million podcasts out there, does it still make sense to start your own show? Well, it also turns out there are only about four hundred thousand podcasts regularly publishing new episodes. If you niche down, there might be no one talking about the topic you'd like to cover! So how do you launch a show around your interests and attract an audience of engaged listeners? Today's guest, Alban Brooke, is here to uncover the data and reveal the best strategies for modern podcasters. We discuss the easiest way to use video to promote your show, tapping into communities to reach fully-formed audiences, and why typical interview podcasts are in trouble. Alban is the Head of Marketing at Buzzsprout, one of the top podcast hosting companies. We can learn a lot from the information he has access to, so listen in! Show notes and more at SmartPassiveIncome.com/session801.

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