The Smart Passive Income Online Business and Blogging Podcast

#799 Is it possible to build a business while working a traditional job? How do you know when it's time to go all-in on your side gig, and what are the things to consider before taking the leap? Also, what about growing a brand that complements your full-time work? These are the questions we explore in today's episode. My guest, Eric Chou of Network Automation Nerds, is a leader in his highly technical niche. He is an author and former Amazon and Microsoft employee leveraging his expertise to build a brand and community alongside his current high-paying job. Eric is applying strategies we often discuss on this show and within SPI Pro to engage his followers and readers in a big way. Tune in for this success story because some of his LinkedIn Learning courses have now attracted over ten thousand students. Enjoy! Show notes and more at SmartPassiveIncome.com/session799.

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#798 Being on camera is like many other things people shy away from. We don't like public speaking until we practice and improve. Some of us don't even like the sound of our voice on recordings until we get used to hearing it. So, how do you develop your on-camera presence and use it to grow your business? Today's special guest will answer this question. Elise Baughman is the voice actor behind Dragon Ball GT's Pan and a fantastic on-camera coach. She does amazing work helping entrepreneurs captivate their audiences and leverage video. Tune in to get her tips and go to EliseCoaches.com/pat for more free resources! [affiliate link] This episode is also an AskPat-style coaching session. Listen in to hear me help Elise develop her online business and reach more people! We discuss finding and understanding a target audience, refining marketing copy for more sales, addressing customer objections, and getting testimonials! Show notes and more at SmartPassiveIncome.com/session798.

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#797 It's one thing to come up with an idea for a business, but following through on your vision is another thing altogether. Today, I'm happy to introduce you to someone who has done just that. I met Dr. Yishan Xu in 2019 and she has since published almost two hundred episodes of her Deep Into Sleep podcast. Today, we discuss the pros and cons of running a bilingual business like hers, and how opening yourself up to audiences across the globe can help you scale faster. We also explore the benefits of starting a niche podcast for everything from improving your communication skills to forming relationships with key players in your space. Dr. Yishan is also diving into courses and community building and doing a fantastic job applying the strategies we often talk about on this show. Tune in to hear her amazing success story! Show notes and more at SmartPassiveIncome.com/session797.

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#796 The legal ins and outs of running a business are a mystery to most beginner entrepreneurs. Fearing a huge bill, we don't reach out to a professional who could help protect us from the start. But here's the thing. Doing damage control is always more expensive than being proactive! So where can you get legal advice for your business? Also, as online creators, can we find and use contract templates for most of what we do? Listen in on today's episode because our newest SPI Pro Expert in Residence, Yasmine Salem Hamdan of Coaches & Company, is here to answer your most pressing legal questions! You'll hear us uncover the three-part framework to establish a legal foundation for your brand. We also explore trademarking, copyrighting, contracts, and the implications of AI-generated content. Yasmine is a master communicator who makes these scary topics fun and easy to understand. Enjoy! Show notes and more at SmartPassiveIncome.com/session796.

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#795 Why do we all chase numbers and try to grow our businesses too much? Instead, couldn't we run a small, flexible brand that generates enough passive income for a comfortable life? Today's guest, Brenden Mulligan of Podpage, is the perfect example of someone running a successful niche business and resisting the temptation to go big. His fantastic service helps podcasters create websites for their shows in minutes, with no technical expertise needed. In this episode, Brenden shares his journey from startup founder and Google employee to launching twelve products in one year and having eleven fail. We explore the lessons he's learned along the way and discuss starting a software company, finding the right pricing for your services, the value of niching down, seeking early feedback from your audience, and more! In our hustle-focused environment, Brenden makes the case for staying lean and working at a sustainable pace! Show notes and more at SmartPassiveIncome.com/session795.

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#794 With everything becoming artificial, building a personal brand is all about being human and letting your personality shine. In fact, one of the best ways to stand out and grow your audience is to lean into public speaking. But why is being on stage or even being on camera so frightening? How do we overcome anxiety and learn the skills to become impactful speakers? What can we do to connect with our audience online and in person? Find out today from Nausheen Chen, our newest Expert in Residence within SPI Pro! Nausheen is a prolific speaker who leverages her experience to coach and transform entrepreneurs into thought leaders. In this session, we explore the magic trifecta that makes for confident and effective speakers. Nausheen shares strategies to reframe your nerves, warm up for your talks, and leverage your uniqueness to stand out in the Age of AI! Show notes and more at SmartPassiveIncome.com/session794. Learn more about Nausheen at www.Speaking.coach.

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#793 Too many people focus on hacking algorithms and miss the most important element of growing their audience. More than anything, we need to work toward building trust! Tune in because this absolute masterclass with Rory Vaden will be an episode that we refer listeners to whenever we discuss branding from now on! Rory has not only helped me find clarity around my mission, but he has also been instrumental in the careers of people such as Lewis Howes, Ed Mylett, and Amy Porterfield. This session will help you find your uniqueness and teach you how to leverage it in the service of others. You'll get the shortcut to automating trust online and turning your customers into your best marketing asset. Rory shares everything from uncovering the one thing you should focus on to the specific types of content you should post for maximum growth. Don't miss this game-changing conversation! Show notes and more at SmartPassiveIncome.com/session793.

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#792 Your content can sometimes connect with people and drive action. Other times, it can fall flat and never stand out. Have you ever wondered why? For one, storytelling is an essential part of successful marketing. That said, we don't often discuss the other important ingredient in the secret sauce. In this episode, I share how you can leverage data to support your stories and add an extra element of believability to your message. Numbers don't lie, so join me to learn how to collect and present relevant figures to your audience. So where do you find data to support your content? We'll look at everything from uncovering relevant scientific research to the AI tools that can help you get information fast. I'll also discuss my popular income reports and why I've stopped sharing those numbers. Listen in because injecting data into your marketing is an easy strategy you can implement for big results! Show notes and more at SmartPassiveIncome.com/session792.

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#791 How do you generate more revenue per client? How do you make more sales with email marketing? Also, how do you grow your email list and engage your subscribers? Today's episode answers these questions to help you make more money without being salesy or spammy. Joining me for this chat is John Ainsworth of DataDrivenMarketing.co, PimpYourFunnel.com, and The Art of Selling Online Courses podcast. We discuss order bumps and upselling to enhance the effectiveness of your products, John's eleven-step framework for email promotions, using AI to write copy that converts, shifting your mindset around selling, overcoming the most common customer objections, and more. This incredible session looks at the top ways to increase your profit with online courses in 2024. John's expertise is also relevant for anyone running an online business and leveraging funnels to connect with potential clients! Show notes and more at SmartPassiveIncome.com/session791.

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#790 Putting ourselves out there online can be scary for many of us. This is especially true when we first start creating videos. But here's the thing. Your personality might be the unique selling proposition that takes your brand to the next level. So, how do you begin to share more of who you are to stand out in your space? Find out in today's session with Sarah Dawn, a knit and crochet designer and an incredible member of our SPI Pro community! Listen in on this coaching call to hear me help Sarah uncover new ways to monetize her skills and grow her business. We explore workshops, niche relationship building, YouTube, time management, and more. Sarah's personality shines throughout this interview, so you'll understand why I always stress the importance of putting yourself out there. This has always been the key to audience building but is becoming even more essential in the Age of AI. Enjoy! Show notes and more at SmartPassiveIncome.com/session790.

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