Hey y’all.  Great to see you here again.  Once again we’ve got a great show with a bunch of solopreneurs just like you asking very important questions.  Tune in to see if you can relate!

Your network plays a pivotal role in your net worth, your business and your life. One of the key pillars of solopreneurship is relationships and building networks. You can see it in any successful solopreneur’s business.

To show you exactly how this is done the right way, I brought Jayson Gaignard on for episode 53 of The Solopreneur Hour.

More About Your Net Worth and Network

In episode 53 Jayson Gaignard joins me to talk Timothy Ferris, masterminds, relationships and investing in networks.

For most of his adult life Jayson has been a solopreneur; he realized very early on he was unemployable. And like most solopreneurs, he has seen his share of highs and lows.

A great example of this was when he generated $84,000 in just a few hours! He brought Timothy Ferriss of The Four Hour Workweek to Canada for the first time; and Jayson has also been $250,000 in cash debt with no business and no set plan: just his solopreneurial mind, his network and his considerable willpower to dig him out and rebuild.

On This Episode You’ll Also Hear:

* Why action without vision is simply a recipe for disaster.

* The 7 steps to forming and solidifying a relationship with ANYONE, even the “gurus” you admire and emulate.

* Why the integrity of your word is worth more than anything else.

* The importance of celebrating your wins and your progress, even when you think you haven’t made it yet.

* An unexpected yet simple way to connect and reach out with speakers after their events.

* And much more!

Whether at the highs of highs or the lowest of lows on his journey, Jayson has understood, utilized and leveraged the value of his network. As he says in this show, “I knew the bank could take my accounts, but they could never take my network.”

Brilliant eh?! But this wasn’t the only brilliance Jayson shared on the show! We also dive into into real life lessons on how he created, built and leveraged relationships and networks for success, and how you can do the same thing in your business.

You’ll have to tune in and turn on to hear the rest, I assure you it’s worth it! Thanks for being here and we’ll see you next time on The Solopreneur Hour.

 

Resources from this episode:

Jayson Gaignard’s Mastermind Talks

Want a free audio book? Get it right here!

Yanik Silver’s Underground Event

Cadre DC: A Networking Group

The Four Hour Chef

Your Network is Your Net Worth: Unlock the Hidden Power of Connections for Wealth, Success, and Happiness in the Digital Age

Pat Flynn’s Smart Passive Income

Discount tickets for NMX!

Find him on Facebook too!

Connect with Jayson Gaignard on Twitter

All of us, solopreneur or not, have heard the phrase: money can’t buy happiness. Is that really true? Our co-host today, Mr. Cole Hatter, has an intriguing perspective on that topic.

He believes money can buy happiness  – IF used in the proper way to take care of you, those you love and your world at large.

On episode 280 of The Solopreneur Hour we dive into that perspective, as well as his upcoming event Thrive and what it really takes to make money matter. Check it out on today’s show.

More About What It Means to Thrive

If you’ve listened to this show before you know we talk about the three pillars to solopreneur freedom: time, financial and location. Today Cole and I spend a lot of time talking about the financial pillar, how to thrive and what to do with that money when you are financially free.

Since he was a wee lad Cole always wanted to make a difference in people’s lives. His first career was as a firefighter, but all of that changed when he was involved in a tragic car accident. His next iteration was in real estate and that’s where he really made a splash. He began making loads of money in his early 20s, and he spent it like you might expect a guy in his early 20s to spend it!

When the market crashed and he lost everything, Cole again started over. He was wise enough to learn lessons from each of his previous experiences and apply them to create even greater success the next time around. This time he spent wisely, invested wisely and eventually created financial freedom for him and his family.

In This Episode, You’ll Also Hear:

* What’s his version of therapy?

* Why the myth of job security is a dangerous one.

* Does money buy happiness according to Cole?

* Can you get rich doing what you love? His intriguing answer.

* And so much more!

On today’s show Cole shares how he involved his father as a business partner, and what it was like to retire his own dad. He also shares how to find the proper mentor if you’re interested in the real estate market where he made his millions.

One particular gem from the show is Cole’s advice on why following your passion may not be the best idea. He says your greatest interest may not lead to the financial success you’re seeking. His advice? Instead make a list of your top 10 favorite things to do and explore which of them has the greatest potential to give you the lifestyle you desire.

After you’ve done that then take the top item from those 10, and make a business out of it. Doing so will allow you to earn the money you want, while also doing something you enjoy…and you’ll be able to do the rest of that list as a result!

The last segment of the show is about Cole’s event, Thrive. It’s a multi-day event with some of the biggest speakers and teachers on the planet! He currently has Gary Vaynerchuk on tap as well as Tucker Max, Jordan Harbinger, James Altucher, Lewis Howes and many others.

The topic for the event is money: how to make money in various industries (each speaker will talk about their niche), how to KEEP the money you make (what entities to use legally, how to protect you and your money properly) and finally how to make that money you have really matter in the world. The final piece of making your money matter will also touch on how to stand out in a crowded marketplace by branding your business as a for-purpose company.

Cole and I dish out all the details on his event, how creating it took him WAY out of his comfort zone and why 100% of the profits of the event are going to a non-profit. It’s all on this edition of The Solopreneur Hour. See you next time.

QUESTIONS OF THE DAY: What are your top 10 passions,

Welcome to episode 279 of The Solopreneur Hour! Today we’ve got one of my favorite types of shows: our weekly Q&A session. This is your chance to get some solopreneur coaching.

Check out today’s episode to hear the latest from other listeners, whether you’re brand new to solopreneur life or are knee-deep in your business there’s something here for you! Listen in and enjoy this episode of The Solopreneur Hour.

The Solopreneur Hour Q&A

If you haven’t heard these shows before or are brand new here welcome! And you can join in the fun by submitting your own questions for the next Q&A over at our Proudly Unemployable Facebook group, or join the mailing list and you’ll get an email from me asking for your preguntas (that’s Spanish for questions).

Now let’s get into the show!

Benjamin Thompson

Q: Hey Michael. Welcome back home, hope all is well#dexstrong. My question: I’m launching a real physical magazine in addition to my online magazine. It’s a free glossy magazine about the homes and property industry in Ireland. As a freebie it’s entirely sponsored by advertisers.

How do I best hustle for paid advertisers? We are offering ads much cheaper than competitors plus online articles and editorial as a free bonus to provide a complete package for advertisers. Thanks!

A: Incentive your advertisers so they are being deployed online and offline, do something extra for them via social media or mailing list. The sweet spot here is to bring on a good copywriter who can write some innovative ads for these paid advertisers. Walk in with a strategy for your advertisers and you’ll hopefully create a win-win.


Harold Rhee 

Q: I have a personal and business (my podcast) Twitter profile. Same for several other platforms. Should I get rid of one or keep both? Thanks and positive thoughts for Dex.

A: I faced this same scenario so I’d say for Twitter keep your business going. For Facebook, have a good personal FB profile because it’s critical to success as a solopreneur. All the engagement comes from here! Instagram is now all business for me. If you want more details check out my social media marketing course to see what works, what to post and when.

Dave Conrey 

Q: What are your thoughts on the Patreon business model for monetizing a podcast? Also, do you know anyone offhand that’s running a kick@$$ podcast/website with Squarespace?

A: Don’t know anyone running a podcast or web site with Squarespace. I don’t think Squarespace is great plug-ins, it works well for people who don’t need plug-ins. Podcasting generally needs plug-ins so WordPress is better.

For question one I don’t know a lot about Patreon, I think Abel James may use this model. If you’re going the donation route like Patreon be sure to mention it often, people need reminders. Advertising is just taking hold in podcasting and you really only need about 2,000 downloads a show at this point, so look into that as well.

Robert Bone 

Q: You often say you are bad at celebrating when you achieve a goal, did you celebrate after you uploaded your podcast recorded on a beach?

A: That’s a complicated question! A week before that show I was ready to come home. It was a lot of solo time and I missed my life! Plus the devastating news about Dexter, so I recorded that show because I needed to. But honestly that was the worst day of my trip because of Dexter’s cancer so I didn’t really celebrate. The news about him just put a damper on the trip.

Thom Singer 

Q: How do YOU cut through all the crap, BS and bullshitters out there with programs and podcasts and identify ...

On today’s edition of The Solopreneur Hour we’re reunited with my dear friend and yours, Dawn Marrs (dotcom). Dawn has been hard at work cranking out a daily podcast called The Social Media Marketing Happy Hour and she joins us to share what that process has been like.

She also shares what else she’s been doing, her latest tool Solopreneur tips and some cool SEO suggestions for organic rankings. It’s all here on episode 278 of The Solopreneur Hour!

More About This Solopreneur Hour

If you’re joining us for the first time or somehow haven’t heard Dawn on her numerous previous visits to the show check her out here. Dawn is a whiz bang of a copywriter, a kick butt online marketer and network marketer as well as email marketing aficionado. She says even if she were making millions upon millions she’d still geek out on email marketing!

On this episode she also catches us up on her podcast, why they downshifted from daily episodes and what she does NOT recommend doing as a result and what’s next for her in that arena.

We also talk about some great tools she’s recently discovered including Stripe (like PayPal but better), SocialOomph (to replace the now-defunct TweetAdder) and Ontraport. Dawn loves Ontraport so much she’s becoming a certified in it! It’s a very robust customer relationship management program, and she dives into more details on this solopreneur podcast.

In This Episode, You’ll Also Hear:

* Why you don’t have to do one thing for the rest of your life.

* How to be on top of Google’s search rankings.

* Solopreneur Tips & Tricks

* What percentage of your content should be keywords?

* When did she realize online marketing really works?

* And so much more!

One of the most practical segments of today’s show is our discussion about PPC and SEO. PPC is pay per click. Dawn hasn’t used that in ages, and doesn’t know if it’s worthwhile. However she uses Facebook’s PPC and says it’s viable and worth your investment.

When talking about SEO, or search engine optimization, we break down a specific set of steps you can take to corner your local market. There’s treasure to be found by mining local-oriented SEO, like honing in on keywords plus your specific nearby towns.

The first thing you do is create a YouTube video, then a blog post and then a Facebook page. All of these will be titled with your local keyword search that you want to own. Let’s illustrate with an example so it’s clearer on how to use this technique:

You want to be known for your excel spreadsheet training and you live in the San Diego area so you will use the keyword phrase San Diego excel.

Now you’ll create a YouTube video sharing advice on Excel, and in the title and description you’ll use the keyword phrase San Diego excel. Repeat with a blog post and then create a Facebook page by the same title. If you live in a smaller area you can capitalize on your nearby large town, and simply include your small town in the description as well as other neighboring small towns.

Pretty great tip right?! Listen in to hear Dawn’s other suggestions on how to stay on top of the latest tools available, and why every shift you make teaches you valuable lessons. It’s all on this edition of The Solopreneur Hour. See you next time.

QUESTIONS OF THE DAY: Got a question for us for another Find Your Swing episode?! Let us know in the comments below!

Do you enjoy this podcast? If so, could you please leave a review here. I read them, sometimes on the show,

To quote Chris Duck(ah), this Solopreneur Hour episode is packed with more value bombs than you can shake a stick at.  Mike Johnston has been on the show multiple times, and every time I listen to it I end up with my head spinning, more motivated than before!  And this epi is no exception.

Learning how to make your weakness into your strength is how this episode started, but there’s so much here for you, that it doesn’t tell enough of the story. To hear the entire story listen in to episode 277 of The Solopreneur Hour.

More About This Show

As solopreneurs we all face fear, no matter what stage of development we’re in and no matter how successful our business has become. Our guest for today’s show is the perfect case in point.

Despite being one of the most well-renowned drummers in the world, Mike Johnston always had a fear of doing drum solos. In the fall of 2014 he was asked to do a solo in front of 1,000 of the most educated and accomplished drummers in the world! Preparing for this challenge not only changed his drumming life, but how he views business as well.

In this episode Mike and I talk about his passionate commitment to his personal brand, the lengths he recently went to to maintain the integrity of his brand while being featured on the cover of DRUM magazine – and why it’s important for ANY solopreneur to embody that same level of commitment.

 If you’re new to the show or simply haven’t heard of Mike Johnston and his background check out episode 20 and his other visits to the show.

We also get into tackling and overcoming fear: there’s the proverbial 900 lb gorilla that EVERYONE faces wherever they are in their lives. For Mike it was doing a live drum solo for the elite crowd of PASIC.

And there are many solopreneur lessons woven into his drum solo tale that all of you can take to heart:

How to face your own personal 900-lb gorilla: the steps to take to find success.

Why you don’t need to reinvent the wheel to be a success.

Why to find what you’re comfortable with and follow it.

How being an unnatural drummer has helped him as a teacher.

What Michael Jordan’s career has to do with success.

And much more!

Throughout this episode you’ll hear Mike’s commitment to not just drumming but to personal excellence in all he does. You’ll hear how deeply passionate he is about providing value for people that helps them and not focusing on how much money something will bring in.

He genuinely cares about making a difference for others in their drumming and their lives. It’s clear his commitment to others’ success has been the key to his success. He is always focused on giving something of value to all of his audience. He doesn’t focus on how much money his new idea will make, he focuses on making something cool and useful for his drummers.

In fact, Mike says when he has done or created something because he thought it would sell well it has always bombed! The lesson for you: focus on value and providing something that enhances people’s lives, and the money will follow.

As you listen ask yourself: how can I relate this to my business? Then hear the invaluable wisdom Mike drops. This episode features stories about drumming and those stories provide lessons about life and business as a solopreneur.

One of those lessons is something we talk about here A LOT: find what you love, learn everything you can about it and surround yourself with people who will support you every step of the way. And once you’ve mastered your craft,

Hey Solopreneurs!  I’m fresh (and I use that term loosely) from Hong Kong, one of the fashion capitals of the world, with a custom made suit I had made for pennies on the dollar.

Because of that I thought it would be a great time to reboot the fashion conversation I had with fashion designer JJ Collier early on in the show’s tenure.

Jessica and I talk style for about 20 minutes before I take it into the “best of” of episode on the 276th edition of The Solopreneur Hour.  Enjoy!

More About Men’s Style

Whether we like to admit it or not we are judged on how we look, on how we’re put together. If you want to be successful and hang with the successful crowd it’s important to look the part as well.

And before you think that means spending a ton of money, think again. JJ Collier, one of my best friends, joins us to talk about men can look great on any budget. We discuss the 5 basic pieces every man needs in his wardrobe, why a proper FIT is the most important aspect of anything you wear and some fashion basic rules to follow no matter the trends.

The reason I brought JJ on is because fashion is his life. He was a professional snowboarder who always had an eye for design and fashion. Even as a child he loved to draw and he was drawn to fashion, Ralph Lauren in particular! When he realized his pro career was coming to an end he dove headlong into studying fashion.

In This Episode, You’ll Also Hear:

* What James Dean, James Bond and Mad Men have in common.

* How JJ overcame some major self-doubt.

* Earn your money in jeans, and spend it while wearing what? JJ answers.

* How to make good choices based on any budget.

* The connection between fashion and confidence.

* And so much more…

Despite a lot of internal self-doubt, JJ sketched out his designs and got out his sewing machine. He told his wife he was going put on a fashion show with 36 pieces for 14 looks, and he was going to do it in Charlotte where they were living at the time. And he did! He held a fashion show of his custom-made pieces, took a bunch of orders and went through a hellacious 18 months following.

And doors began to open as a result. Solomon called him and wanted him to help them with their first apparel line. He politely turned them down initially, but his wife sweetly asked him to just interview with them to see if it could be a fit. So he did, and it was.

From there JJ got his feet wet in the world of fashion and went on to work with Ralph Lauren and Spyder, to name a few. He’s lived in France, and worked on 5th Avenue in New York City with his fashion idol Ralph Lauren. Today he’s part of Spyder and loves what he gets to create with them.

On this episode we explore the details of JJ’s background, how his mindset guided him from his pro athlete days to budding fashion entrepreneur and designer. We also discuss the top 5 basic pieces he recommends every man to have in his closet.

First is a good pair of dress shoes (Cole Haan, Fryy, and Allen Edmunds are good bets). Second is a good pair of jeans. When in doubt go with Gap’s 1969 Collection. Third is a cashmere V-neck sweater. Stick with solids and when you find a good brand that fits you, buy multiple colors. Again go basic: black, charcoal, white.  J Crew is a good option for a novice or visit Nordstrom Rack if you know what you’re looking for.

Fourth is a white tailored button down shirt from J Crew, Banana Republic or Gap. You’ll most likely have to get it tailored, and JJ explains how to know what fits you and what to get tailored on your shirt. And finally you’ll need a jacket like a tweed sports coat or a fitted leather jacket.

Location freedom is one of the greatest perks of being a solopreneur and it’s one of the three pillars we talk about at length on The Solopreneur Hour.

In 2009 I set a goal to work from a beach and today’s show is my achievement of that goal. Recorded from a beach in Thailand, episode 275 is a collection of travel hacks I’ve gathered over the last month in SE Asia and the lessons I’ve learned.

More Travel Hacks From a Beach in Thailand

When you hear this episode you’ll hear the waves crashing in the background as I sit on a beach called Katamai in Phuket, Thailand (that’s pronounced foo ket). It’s one of the most beautiful beaches I’ve ever seen and I wanted to share a little bit of it with you in this recording.

If you’re just joining us I’ve spent the last month traveling various countries in SE Asia, including the Philippines, Vietnam, Cambodia, Hong Kong and obviously Thailand. I spent a week at Chris Ducker’s annual Tropical Think Tank where I was invited to speak, and then I’ve taken the additional three weeks after to see this part of the world.

During that month I’ve realized a few things about travel and have uncovered some great travel hacks for my future trips, hopefully you can use them as well.

In This Episode, You’ll Also Hear:

* How to make traveling affordable.

* Why a SIM card has been invaluable on this trip.

* Why I skipped Bali and recorded from Thailand instead.

* Dexter’s diagnosis.

* And so much more…

I’ve learned I need to split my travel into thirds: one third just to do touristy things, another third to explore my hobbies and the final third for adventure and relaxation. That combination of activities and leisure time suit me best and allow me to get the most out of my travels.

As far as hacks, on this trip I’ve discovered 3 great resources I highly recommend: a SIM card for your phone, Hotels.com and TripAdvisor.

Whenever you leave the airport of a new country be sure to grab some cash (50-60 bucks should be enough), then look for stands that sell SIM cards. Pick one up and you should be able to get 5 gigs of data for around $10. Use that to power up your Google maps for directions, and then to explore Hotels.com and TripAdvisor.

Hotels.com has gotten me some killer hotel rooms for great rates in every city in every country I’ve traveled to. Plus they offer a rewards program where you book 9 nights and your 10th is free. You can hang on to that free night and cash it in, or apply it to a super fancy hotel for a discount.

And once I used Hotels.com to find a hotel, I checked the hotel’s ratings on TripAdvisor. TripAdvisor never steered me wrong; I always knew if the hotel was in a good location and would be a nice place to stay.

Whatever your next travel goal is these three hacks should help you greatly, they certainly did for me. I also share why this goal has meant so much to me, and why I believe travel is incredibly beneficial for all of us at any stage in our solopreneur journey. Check it out on this edition of The Solopreneur Hour and we’ll see you next time.

QUESTIONS OF THE DAY: What are your three biggest challenges as a solopreneur right now?! Let us know in the comments below!

Do you enjoy this podcast? If so, could you please leave a review here. I read them, sometimes on the show, and will reach out if you leave your Twitter handle!

 

Selected Links From This Episode

Matthew Kimberley, who has been Book Yourself Solid author Michael Port’s right hand man for the last few years, has the best voice in podcasting.  And he doesn’t have a podcast!

An unbelievably engaging and funny public speaker, he brought the house down at Tropical Think Tank 2015.

Episode 274 of The Solopreneur Hour is the poolside chat we had while at the event. Listen in while we discuss Matthew’s history, how he got involved in Book Yourself Solid and some of his best sales tips!

More About Book Yourself Solid

Matthew is the son of a priest, and was shuttled from school to school depending on where his dad was called to service. So when the opportunity to attend boarding school opened up Matthew jumped at the chance to be in a settled location for awhile.

Always the rebellious one Matthew began busking in London as a teenager, juggling and performing in the streets for money. He soon brought a friend along who would ask the crowd for money for Matthew’s performances; with that tactic Matthew brought in more pocket money and his sales career was born.

Although he took various jobs after boarding school, eventually Matthew found his way back to sales and into corporate sales. While in that industry he found Michael Port and joined his mailing list. He promptly ignored Michael’s emails until one day he didn’t! The opportunity to work in Michael’s team was there and Matthew went after it.

In This Episode of The Solopreneur Hour, You’ll Also Hear:

* Another great lesson the importance of relationships.

* Why didn’t he go to college after boarding school?

* Who is the most effective sales person in any organization?

* What is white space and how does it apply to business?

* What did his childhood smell like?

* And so much more!

Matthew enrolled, became a graduate of the Book Yourself Solid school and now certifies other coaches in that same program. He’s the man behind the scenes there and loves what he does. Naturally he’s a gifted speaker himself and he brought the house down at Tropical Think Tank 2015!

On this episode we chat more about his background, his one night with nunchucks, and what his childhood smelled like. You’ll have to tune in for our conversation on all of those topics, but one more we’ll cover here is his sales tips.

Matthew started out in timeshare sales in Malta and then into the corporate sales world. One of his passions is the psychology of sales and he passes along some great tips on this episode! The first thing he shares is why the CEO of any organization is so much better at sales than a salaried staff person. There are several reasons for this, one being the obvious: the CEO is a position of authority and we’re conditioned to listen and respect people in positions of authority.

The other is a little less evident but equally powerful: a CEO has the guts to look at a prospect and say you should buy from me and here are the reasons why. Most other sales people sidestep that direct conversation and instead act like their prospect is doing them a favor simply by listening to them.

If you want to make more sales you have to be aware of how you are positioning yourself and your prospect. Respect your prospect but don’t put them on a pedestal. Don’t undervalue yourself, reframe and reposition yourself as the person in charge and as someone of authority.

Check out today’s episode to hear what else Matthew has to say on this topic, and to hear some fun cameos from previous guests of the show! It’s all on this edition of The Solopreneur Hour. See you next time.

QUESTIONS OF THE DAY: Want to hear Michael and Matthew on their own show?! Let us know in the comments below!

Today’s guest on The Solopreneur Hour is a man after my own heart…one that embraces his ADD for good! Jeffrey Slayter is a world-renowned speaker and coach who has shared the stage with such notables as Richard Branson, John Gray and Les Brown.

Jeffrey is a fascinating guy who’s not afraid to go against the norm.  We found a lot of common ground, especially in the fact that neither of us drank alcohol while we grew up.  I think that “steeled” us against some common need to “fit in” with the crowd, and has helped our entrepreneurial journey.

We also discuss how he rebuilt after losing everything, and how he recommends creating the lifestyle you truly want on today’s show. Enjoy the 273rd episode of The Solopreneur Hour!

More About Jeffrey Slayter

Born and raised in Hawaii, Jeffrey has long been a surfer and has always been an entrepreneur. It’s in his blood: his father was the first CEO and the founder of oDesk. In fact Jeffrey remembers his dad and a few engineers planning the company while sitting around their kitchen table!

Staying true to his bloodline Jeffrey had side hustles going even while in school. In junior high he saw kids standing in line for cafeteria food, so he picked up extra candy and snacks while at CostCo with his mom. He took that candy and sold it to those same kids in line at school. He gave them the same candy without the wait time! He branched out into baseball cards as well; he says he has always looked for a need and a way to fill it, whether in school or later in life.

In This Episode, You’ll Also Hear:

* What is net time and how can you utilize it?

* When do people pay attention?

* Does he get nervous before going on stage?

* What is one of the traits of successful entrepreneurs?

* What two things terrify most people?

* And so much more!

His early success came in the real estate industry. He made tons of money – millions – while in his 20s. And he also lost a lot of money. When he lost everything it made him stock of who he was and how he was identifying his own worth. When he had money he tied his self-worth to it; he thought he had made it because his bankers knew his name and he had money to burn.

But when all of that went away he was forced to look deep within himself to find out what truly mattered and what he was made of. He had to ask himself who he is when he has nothing, no big house(s) or cars or bespoke surfboards, etc. Once he asked the hard questions and found the answers, he began to rebuild. Today he still has a big house, fancy cars and nice things but he sees them as simply a symbol of his work, instead of a symbol of his own personal worth.

And that’s what Jeffrey recommends other entrepreneurs and solopreneurs: take stock of where you are, get real about it. All you have to do is to look at your bank account, your friends and your life. Simple? Yes. Easy? No. But the only way to create real lasting change is to get real with yourself. Only then can you make a shift.

When you figure out where you are, you can then consider and reflect on what kind of life you want to create. Take some time for yourself, as much as you can, and turn off all distractions to really focus on the life you want to build.

And then start building and start associating with people who are going to lift you up, not tear you down. Because as you change and grow the people you once spent time with are going to notice and feel uncomfortable because you’re an example of what they could do with their lives but are choosing not to. You might even find you feel guilty, which is why it’s so critical you find like-minded people to support you in breaking out of the norm.

Jeffrey has had to do this,