First, let me quote my previous ancient post on the topic:

Effective Strategies for Changing Public Opinion

The titular paper is very relevant here. I'll summarize a few points.

• The main two forms of intervention are persuasion and framing.
• Persuasion is, to wit, an attempt to change someone's set of beliefs, either by introducing new ones or by changing existing ones.
• Framing is a more subtle form: an attempt to change the relative weights of someone's beliefs, by empathizing different aspects of the situation, recontextualizing it.
• There's a dichotomy between the two. Persuasion is found to be very ineffective if used on someone with high domain knowledge. Framing-style arguments, on the other hand, are more effective the more the recipient knows about the topic.
• Thus, persuasion is better used on non-specialists, and it's most advantageous the first time it's used. If someone tries it and fails, they raise [...]

---

Outline:

(02:23) Persuasion

(04:17) A Better Target Demographic

(08:10) Extant Projects in This Space?

(10:03) Framing

The original text contained 3 footnotes which were omitted from this narration.

---

First published:

Source:

Narrated by TYPE III AUDIO.