Jason Harris is the co-founder and CEO/President of creative agency Mekanism—his new book The Soulful Art of Persuasion, launched in September on The Wall Street Journal’s bestseller list for business books.

In The Soulful Art of Persuasion, Jason believes that persuasion usually isn't about facts and argument. It's about personal character—for that reason, it’s vital to become the kind of person that others want to agree with and be around. He offers a guide with 11 key character-building habits that are essential to becoming original, generous, empathetic, and soulful (sharing an attached overview as well).

Jason has more than 20 years of expertise building provocative campaigns and engaging audiences for iconic brands like Peloton, Ben & Jerry’s, HBO, MedMen, and the United Nations—he also worked with the Obama White House and Joe Biden on the “It’s On Us” campaign. Through instructive and entertaining stories, Harris pulls from his personal and professional experiences to demonstrate how people can become master influencers in their own lives, build better relationships with others, and achieve sustained personal growth and professional success.