Most podcasters want more revenue from their podcast—but few have a plan for getting there. 

In this episode, Danielle Hayden (reformed corporate CFO and founder of Kickstart Accounting) is back to break down the numbers side of podcast growth. If you’ve ever wondered how to track conversions from your podcast, how to budget for your show, or how to confidently decide where to invest, this episode gives you the strategy most podcasters struggle to figure out alone. 

So if you’re ready to learn how high-earning podcasters think about spending—and how to run your podcast like a business even when it’s not making money yet—hit play and let’s dive in. 

1:05 – Why Knowing Your Profit Margin Matters More Than Podcast ROI

3:26 – The Marketing Budget Benchmarks Most Podcasters Don’t Know About

5:51 – What to Track (and How) to Measure Real ROI From Your Show

10:14 – How to Build a Spending Plan That Supports Your Podcast Growth

14:00 – Where to Invest First to Get the Biggest Return From Your Podcast

Episode Links:

• Grab Danielle’s free budgeting template
• Check out Danielle’s podcast: Business By the Books
• Read my go-to book on buying back your time: Buy Back Your Time by Dan Martell

Other Episodes You’ll Enjoy:

• This One Belief Is Costing You Podcast Revenue 

→ This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.