Your Online Ordering Pages are critically important to the success of your Real Estate Media & Marketing Business.  Are your pages optimized to make it the best possible experience for your Realtor clients?  Todd and Craig talk about how to get your order pages set up to provide the best customer experience and help you increase your sales!

Upselling.  It's a way to increase your profit margin without adding much work to your process.  But it can also be intimidating for those that don't really like to "sell".  But that's ok, because Todd and Craig share how to serve your clients well with the products and services that will serve them and their clients well, without pressuring your clients.  Listen in for more on how you can act as a consultant rather than a salesperson in helping arm your clients with more to grow their business.

A Parable is a story told to teach something of value.  Our story this week is about Todd and Craig's differing experiences at their respective chiropractors, and what we can learn from both experiences.  (Yes, they're getting/are old.  Cut them a break.)  What does your customer service approach say to your clients?

Todd and Craig tackle the subject of the business moves that Zillow and Cubicasa are making that could affect our businesses as Real Estate Media providers. Is it good? Is it bad? How can we make the best of it? Be sure to share your comments and insight!

As Real Estate Media & Marketing Professionals, we talk to our Realtor clients quite a bit about branding themselves.  But, what do we do to brand ourselves?  Listen in as Todd and Craig discuss ideas on how to build your brand and set yourself apart in the mind of your clients, and soon to be clients!

One of the best ways to connect with Realtors is by joining your local Realtor/MLS Board.  Eddie Campos, Realtor for Re/Max Preferred Associates in Toledo, OH, and President-elect of the Northwest Ohio Realtor Board joins Todd & Craig for a discussion on how to join a Realtor Board as an Affiliate Member, the benefits of joining, and how to get the most out of your membership!  Don't miss this episode!

Todd and Craig speak with 18 year old Justin Boswell, owner of Bos Photography, a real estate visual marketing business in Central Pennsylvania.  Listened to get inspired and fired up about your business again!  Justin brings some great wisdom and fresh ideas on starting and growing your real estate business.  It's another Owner Spotlight Series episode, and we know this will spur you on to keep working on your business, not just in your business!  Check out Bos photography at:

Website:  https://www.bosphotoz.com/

Instagram:  https://www.instagram.com/bos_photoz/

Facebook:  https://www.facebook.com/profile.php?id=100074898049095

We talk amongst ourselves quite a bit about what we think Realtors need and want in regards to the real estate marketing and media services we provide to them, but what about hearing directly from a Realtor? Lisa Sedlak of Danberry Reatlors in Toledo, OH joins Todd and Craig to talk about Real Estate Visual Marketing from a Realtor's perspective.

Todd & Craig invite on Michael Sarno from Webb Insurance Agency to discuss what you insurance you need to protect your business. You've worked hard to start and build your business. Don't be caught in a bad situation with no coverage or way to protect everything you've invested!

0:00-0:34 Preview

0:35-6:04 Intro to Michael Sarno with Webb Insurance

6:05-21:13 Do I need business insurance?

• Liability, property, equipment- there is a lot to insure, even when you’re just starting out

21:14-36:04 What other types of coverages should a new or growing business consider?

• Sit down with your agent and let them challenge you with what the possibilities are

36:05-38:43 What about covering subcontractors?

• Subcontractors must have their own liability insurance

38:44-41:24 Feel free to reach out to Michael at (419) 228-3211 or [email protected] 

Have questions? Email [email protected] or [email protected]. You can find out more about Spiro at spiro.media.

Managing your schedule, your day, your calendar, can be a true challenge.  Staying on task and getting projects done can feel like an exercise in futility.  Keeping it all organized when you own and run a real estate media business requires concentration, focus, purpose, and organization.  Todd and Craig talk about the tools that they've found helpful in getting projects and tasks done in a timely manner to keep the business moving forward.  It's not just about working in the business, but working on the business.