BML Public Relations president and CEO Brian Lowe returns to QSR Uncut after one of our most-listened to episodes to unpack what restaurants need to know about today’s mainstream media landscape. Learn why big, stunty creative engineered for national coverage is OUT. Why spokesperson-driven tips and hyper-local promotions are IN. The power of human-interest stories. How to make a brand splash in an attention-strapped world. The benefit of earned media with AI optimization. Consumer versus FranDev agencies—what’s the difference and why it matters. And much more as we explore key traffic drivers, the answer to opening your restaurant with momentum, and how to keep that buzz going.

This episode was brought to you by our partners at BML PR.