Nir And Far: Business, Behaviour and the Brain

The Strange Way Being "Good" Hurts Your Willpower-Nir&Far


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Nir’s Note: This guest post is by Paulette Perhach. Paulette writes about finances, psychology, technology, travel, and better living for the likes of The New York Times, Elle, and Slate.

I learned how to respect authority from my father. At the top of a huge water slide at a theme park, he put me, my siblings and cousins in a huge, round raft, then started to get in himself. “No sir, that’s too many,” said the attendant. My father simply replied, “Hup, too late!” Then jumped in and shoved off. We caught air on the bumps, making the ride much more wild than it would have been, had we followed the rules.

Dodging the regulations of anyone with a whistle or a name tag became my favorite game. I avoided homework in sixth grade and, when I had a solid 0 percent in t

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Nir And Far: Business, Behaviour and the BrainBy Nir Eyal

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