In this episode, Adam is joined by hypnotherapist Matt Dickson to explore why people fail to take action—even when they already know exactly what to do.

Matt shares how his background in personal training, sales, and yoga led him into hypnotherapy, where he now helps clients resolve what he calls “subconscious problems”—situations where logic isn’t the issue, but something deeper is blocking action.

His work blends hypnosis, nervous system regulation, and metaphor-driven change work to “untangle” mental and emotional patterns.

• Why knowing what to do isn’t enough

• The concept of a “subconscious problem”

• How stress blocks performance (the “sunburn” effect)

• The overlap between hypnosis, sales, and persuasion

• Trauma-informed hypnosis (and what most therapists get wrong)

• Why binary thinking is limiting your growth

• “You don’t need a coach to tell you what to do—you need a hypnotist to understand why you’re not doing it.”

• “There is no correlation between body composition and body image.”

• “Either-or thinking is the thinking style of a toddler.”

• “Stress is like a sunburn—it stops you going deeper.”

Includes a guided grounding hypnosis experience using breath, awareness, and nervous system regulation.

Matt Dickson is a hypnotherapist, NLP practitioner, yoga teacher, and subconscious coach who specialises in helping people untangle mental and emotional patterns quickly.

His approach combines:

• Hypnosis

• Yoga philosophy

• Breathwork

• Somatic awareness

• 🌐 Visit Matt Dickson Hypnosis

• Free sleep audio + resources available on his site