In this follow up episode, business coach and system strategist Katelyn Hamilton returns to the Systems Saved Me podcast to break down why hiring isn’t always the answer to overwhelm. If you're scaling your business and thinking “I just need to hire someone”, pause before you post that job description. Katelyn shares how to assess what kind of support your business actually needs, the major differences between VA’s, OBMs, PMs, and her unique role of a Business Efficiency Partner, and how to build your team like you build your tech stack—with strategy and intention. If you're ready to create space, avoid burnout, and lead your business with more clarity and alignment, this episode is your roadmap.

MORE ABOUT KATELYN:

Katelyn's Website

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Katelyn's Threads

TIMESTAMPS:

0:00 – Introduction to the episode and the mindset shift around hiring

2:14 – Katelyn explains why hiring isn’t always the solution to overwhelm

5:05 – Common mistake: Hiring support without understanding the real problem

8:42 – Real-life example: Restructuring team roles inside a social media agency

13:25 – Breaking down the differences between VAs, PMs, OBMs, and Business Efficiency Partners

20:16 – Why systems (not just people) are often the real bottleneck

24:40 – The origin of the “Business Efficiency Partner” role and when to hire one

31:04 – The importance of audits before adding to your team

36:11 – Final mindset shift: You can't scale chaos—structure + clarity equals freedom