My guest this week is Caroline Hull, a podcasting strategist and CEO of Wild Home Podcasting. Today we discuss how to create a strategic podcast to grow memberships, programs, and services. We also go over how to shift your mindset to view podcasting as a component of the sales funnel to generate sales in your business.

➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch Edition) HERE: https://systemsandworkflowmagic.com/the-launch-bundle-kajabi

🎙️Access the Private Podcast on the four phases of a launch HERE

Top reasons to listen to the entire episode:

• How to use your podcast to create warm leads
• The importance of a strong CTA (call-to-action) to guide listeners through your business
• Actionable content strategies to drive engagement

Full Show Notes Here!

Connect with Caroline Hull

Website - wildhomepodcasting.com

IG- @wildhomepodcasting

Connect with Dolly DeLong

Website

Instagram

Pinterest

YouTube

Special Codes From Dolly DeLong:

Want 30% OFF Of Dubsado? Click here

Get started with Riverside for as low as $15 a Month with this link

Thanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:

✅Sign up for weekly reminders to stay up to date on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://dollydelongphotography.com/automate

🥳Post a screenshot & some of your favorite key takeaways on your IG story and tag me @dollydelongeducation so I can repost it!

Hosted on Acast. See acast.com/privacy for more information.

If you know you should be blogging but the whole process feels like a tangled mess of brainstorming, writing, and wondering what to do next, this episode is going to be your new best friend. I sat down with Amy Reinecke and Jennifer Draper of Spark Media Concepts to talk about how to actually build a blogging workflow that fits your real life and real schedule.

Amy and Jennifer have over 16 years of combined blogging experience and run Spark Media Concepts, which helps women create blogs that support real business goals. They coach students through courses, memberships, and their own podcast, The Ultimate Blog Podcast.

• Why knowing your business "why" is the first (and most overlooked) step in building a blogging workflow
• How to take a time inventory so you stop guessing where your hours go
• The one thing that keeps creative business owners from documenting their process (and how to get past it)
• Which project management tools work for blogging and how to pick the right one for your brain
• How much time you actually need to blog consistently (the answer might surprise you)
• A realistic take on how long it takes for blogging to drive real traffic to your website
• The AI and blogging conversation: where the line is between helpful tool and content crutch
• Why consistency will always beat volume when it comes to long-form content

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/blogging-workflow-for-small-business-owners/

▸ The Blogging and Organic Visibility System for Family Photographers: https://systemsandworkflowmagic.com/blogging-visibility-system

▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society ▸ The Backend Organization System (Trello Board): https://systemsandworkflowmagic.com/master-business-operations-board

▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends

▸ Dubsado (get 30% OFF with this link): https://systemsandworkflowmagic.com/dubsado-coupon-code

🎙️ Podcast: The Ultimate Blog Podcast

💻 Website 📱 Instagram 🎥 YouTube

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

🔗 Affiliate links included. I only recommend products I personally use and love.

Hosted on Acast. See acast.com/privacy for more information.

Today I'm joined by graphic designer Tracey Albrecht, owner of Soap Box Studios. Together we discuss the importance of graphic design, your brand, and the message it can convey to your customers. Don't miss this one!

➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch Edition) HERE: https://systemsandworkflowmagic.com/the-launch-bundle-kajabi

🎙️Access the Private Podcast on the four phases of a launch HERE

Top reasons to listen to the entire episode:

• The importance of making sure your brand visuals match who you are
• The hierarchy of consistent imagery - where to start when branding
• And much much more!

Full Show Notes Here!

Connect with Tracey

Website - soapboxstudio.com

IG- @soapboxstudio

Connect with Dolly DeLong

Website

Instagram

Pinterest

YouTube

Special Codes From Dolly DeLong:

Want 30% OFF Of Dubsado? Click here

Get started with Riverside for as low as $15 a Month with this link

Thanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:

✅Sign up for weekly reminders to stay up to date on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://dollydelongphotography.com/automate

🥳Post a screenshot & some of your favorite key takeaways on your IG story and tag me @dollydelongeducation so I can repost it!

Hosted on Acast. See acast.com/privacy for more information.

You picked your colors. You launched your website. You have a logo you actually like. So why does your marketing still feel like it is not quite landing?

In this episode, I am sitting down with brand strategist and creative director Jessie Christensen to talk about the piece most photographers skip entirely: building the brand underneath the branding. Jessie breaks down what a Unique Selling Proposition actually is, why your "why" is your most powerful differentiator, and how to build a personal brand story that speaks to your ideal clients instead of just listing your credentials.

• The difference between your brand and your branding (and why mixing them up is costing you)
• What a Unique Selling Proposition actually is — and why yours does not have to be groundbreaking to be magnetic
• How to start uncovering your "why" as a photographer, even if you feel too close to your own story to see it clearly
• The most common mistake photographers make on their About page is that it quietly pushes ideal clients away
• How to use coffee chats and voice-of-customer research to write copy in the words your clients already use
• What to do when you feel too "vanilla" or boring to stand out online
• Why your brand is a living, breathing thing — and why that takes the pressure off getting it perfect right now

Read the entire blog post here: https://systemsandworkflowmagic.com/personal-brand-strategy-photographers/

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

Hosted on Acast. See acast.com/privacy for more information.

Today I'm interviewing Amber Housley, a business coach, marketing strategist, and live event expert. Amber shares the systems and strategies she uses in planning retreats and live events, such as utilizing software like FG Funnels, Asana, Airtable, Voxer, and Textiful, to automate processes and improve the attendee experience. She also emphasizes the importance of post-event surveys for future marketing and the creation of rich attended experiences.

➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch Edition) HERE: https://systemsandworkflowmagic.com/the-launch-bundle-kajabi

🎙️Access the Private Podcast on the four phases of a launch HERE

Top reasons to listen to the entire episode:

• How to keep attendees hyped leading up to your event
• Her favorite software for keeping her business running
• And much much more!

Full Show Notes Here!

Connect with Amber

Website - amberhousley.com/

IG- amberhousley

Connect with Dolly DeLong

Website

Instagram

Pinterest

YouTube

Thanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:

✅Sign up for weekly reminders to stay up to date on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://dollydelongphotography.com/automate

🥳Post a screenshot & some of your favorite key takeaways on your IG story and tag me @dollydelongeducation so I can repost it!

Hosted on Acast. See acast.com/privacy for more information.

You put together your offer, built the sales page, sent the emails, posted on Instagram... and then heard crickets. Sound familiar? In this episode, I'm sitting down with Abagail Pumphrey, CEO and co-founder of Boss Project, to talk about what actually makes or breaks a launch. Spoiler: it's probably not your offer that needs changing. Grab your notebook because Abagail is not holding back.

Abagail has been in the online business space since 2015 and has worked with over 30,000 clients worldwide. She has launched everything from services to group programs to digital products, and she has seen results ranging from $0 to well over six figures. She is sharing what she has learned from it all, the wins and the face-plants alike.

• Why messaging is almost always the real problem when a launch underperforms (not your offer, not your price)
• The four things people will always spend money on, and how to tie your offer to one of them
• A full breakdown of the buyer's journey: awareness, engagement, lead, buyer, advocate
• Why 80-90% of photographers are stuck doing nurture marketing when they actually need discovery marketing
• The sushi conveyor belt approach to choosing which trends to follow (and which to let pass)
• How long should you actually commit to a launch strategy before deciding it does not work
• A real story about a launch method that converted well but destroyed personal time

Read the entire blog post here: https://systemsandworkflowmagic.com/launch-strategies-for-photographers/

📱 Instagram: @abagailsays 💻 Website: https://bossproject.com/ 🎙️ Podcast: The Strategy Hour (available wherever you listen to podcasts)

💻 Website 📱 Instagram 🎥 YouTube

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

Hosted on Acast. See acast.com/privacy for more information.

It's Bundle week! The Systems and Workflow Magic Bundle: Launch Edition is finally open! Check out this off-the-cuff episode where I discuss the online business landscape and why you should consider reshaping the way you see launching in 2024 (& beyond) because it's just promoting AND marketing yourself! You need to step out of your comfort zone and promote yourself! Let's reconnect the way you look at launching (you don't need a mega team to launch)!

Top reasons to listen to the entire episode:

• How to deal with the ever-changing online business atmosphere, especially in dealing with launches
• Learn how to join us in the Launch Bundle
• And much, much more!

Full Show Notes Here!

Connect with Dolly DeLong Education

💻Website

📱Instagram

🎥YouTube

Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:

✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!

🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Systems and Workflow Magic Podcast, I welcome Monica Snyder to discuss the benefits and process of setting up an abandoned cart sequence for businesses. She shares how this automated system can help increase sales and provide insights into why potential customers did not complete a purchase. We will also illustrate how integrating various tech platforms can enhance the effectiveness of such a system.

Top reasons to listen to the entire episode:

• Learn the importance of setting up an abandoned cart sequence
• Learn how setting up an abandoned cart sequence can increase your sales(!)
• How having various tech platforms can up your effectiveness

Full Show Notes Here!

Connect with Monica Snyder

Website - https://birdsong.co

IG- @monicabirdsong

Connect with Dolly DeLong

Website

Instagram

YouTube

Thanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:

✅Sign up for weekly reminders to stay up to date on all things systems, SOPs, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot & some of your favorite key takeaways on your IG story and tag me @dollydelongeducation so I can repost it!

Hosted on Acast. See acast.com/privacy for more information.

If you have been "planning" a digital product launch by opening 47 tabs and hoping for the best... this episode is your wake-up call (said with love, you amazing muggle).

I sat down with Brooke Scott, an Operations and Integration Specialist with an MBA and lean process training, and she walked me through exactly how to take a launch from total chaos to a clear, structured plan. Brooke works with everyone from advertising agencies to coaches and creative service providers, and the way she thinks about backend operations had me taking notes the entire time.

Whether you are launching a course, a template, a membership, or a mini-session guide, Brooke breaks it all down into four steps you can start using right now.

• Why reverse engineering your launch timeline changes everything (and the lean "5 Why" method Brooke uses to cut fluff from your plan)
• The only platforms you actually need in your tech stack to launch a digital product
• How Brooke canceled six tools in one audit and saved $1,500 for the year
• Where to start with automation if you have never set one up before
• Why client experience after the purchase is the step most solo business owners skip (and why it is the one that matters most)
• A real-world example of an automated email sequence for a 12-month group program
• How to set up internal automations for tracking buyers, creating folders, and organizing your backend

Check out the full blog post with links here: https://systemsandworkflowmagic.com/digital-product-launch-plan-for-photographers/

📱 Instagram: @projectgrowthmode 💻 Website: https://projectgrowthmode.com/links

💻 Website 📱 Instagram 🎥 YouTube

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

🔗 Affiliate links included. I only recommend products I personally use and love.

Hosted on Acast. See acast.com/privacy for more information.

If you have ever launched a digital product and wondered why nobody showed up to buy it, this episode is the wake-up call you did not know you needed. I'm sitting down with Google Ads and online marketing expert Glenneth Reed to talk about why your launch strategy might be missing a major piece: Google. We're breaking down how to set up tracking before you launch, why your sales page needs to show up in search results, and how even a $5/day Google Ads budget can catch the buyers your social media ads are losing.

Glenneth Reed is an SEO, Google Ads, and online marketing expert based in Knoxville, Tennessee, who works with small businesses and online entrepreneurs. She's been in the Google Ads space since 2011, working with clients across industries and business sizes to help them get visible on Google and become more profitable.

• The difference between Google Ads and Meta Ads (and why Google catches a warmer lead)
• Why negative keywords might be the most important part of your Google Ads campaign
• How to set up Google Analytics (GA4) before your launch so you actually know what is working
• Why you should never use a "smart campaign" when setting up Google Ads
• How to optimize your sales page for organic search so buyers can find you on Google
• Why hiding your sales page from search engines is costing you customers
• How to research keywords for a launch campaign using free tools you already have
• Why Google limits new advertisers and how to plan around it

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/google-ads-launch-strategy/

▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

▸ The Blogging and Organic Visibility System for Family Photographers: https://systemsandworkflowmagic.com/blogging-visibility-system

▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends

📱 Instagram: @glennethdotcom 💻 Website: https://thevisibilitymethod.com

💻 Website 📱 Instagram 🎥 YouTube

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

Hosted on Acast. See acast.com/privacy for more information.