You've built the offer, made the sales page, and you're ready to launch. But if you haven't been showing up and talking about your topic for weeks before the cart opens... you're going to feel like you're selling to an empty room. In this episode of the Systems and Workflow Magic Podcast, I'm sitting down with Kelly Sinclair, brand strategist and founder of Entrepreneur School, to break down her Visibility Tour Method for pre-launch strategy.

Kelly is an award-winning marketer with a background in public relations who calls herself the "fairy brand mother." She helps business owners (especially ambitious moms) get visible, get clear on their brand, and build the kind of traction that actually leads to sales. Her Visibility Tour Method is a repeatable pre-launch system built around 60 to 90 days of intentional, focused visibility before you ever open the cart.

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/pre-launch-strategy-visibility-tour-method/

▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

▸ The Lead Magnet Master Idea List (free resource): https://systemsandworkflowmagic.com/lead-magnet-master-list

▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends

💻 Website: https://www.ksco.ca

💻 Website 📱 Instagram 🎥 YouTube

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

Hosted on Acast. See acast.com/privacy for more information.

You built the thing. The course, the template, the membership, and the offer you know will help people. And then you announced it and... nothing. No buzz. No engagement. Just digital silence.

Here's the thing most creative business owners miss: selling starts long before the cart opens. It starts with your pre-launch content. And in this episode, I'm sitting down with StoryBrand Certified Guide Hayley Rissler to talk about how to use story-based marketing to warm up your audience, position your offer, and make selling feel like a natural conversation instead of an awkward pitch.

Hayley is the owner of CopyClick Studio, where she helps online business owners create marketing that looks good, feels good, and makes sales. She has been in the online business world since 2016, holds a bachelor's in marketing, became a StoryBrand Certified Guide in 2022, and has assisted creators with six-figure launches. She also grew up in a family-owned cookie shop, which honestly explains a lot about her warmth and her instinct for customer connection.

Read the full blog post here: https://systemsandworkflowmagic.com/pre-launch-content-strategy-story-based-marketing/

📱 Instagram: @copyclick.co 💻 Website: https://copyclick.co/

💻 Website 📱 Instagram 🎥 YouTube

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

Hosted on Acast. See acast.com/privacy for more information.

Successful launches are not about luck. They are about data, and most family photographers running digital offers have zero system for tracking any of it.

In this episode, I am joined by Carolyn O'Brien, a certified Online Business Manager and metrics specialist who has worked with hundreds of digital course creators and coaches to track, measure, and improve their launch performance. She is also a fellow mom of a toddler, which made this conversation feel like a much-needed pep talk and a spreadsheet lesson rolled into one.

Whether you have a launch coming up or you are still in the planning stages, this episode will show you exactly where to start with tracking — no Ph.D. in data required.

• Why "I hope it goes well" is not a launch strategy — and what to do instead
• The one place to start tracking if you are currently tracking nothing (hint: it involves money)
• What a funnel actually is, broken down without the buzzwords
• The exact metrics to track during a live webinar launch, from the registration page to the open cart
• How to calculate conversion rates for your registration page, sales page, and pay-in-full offers
• Why Carolyn tracks every Monday — and why you should pick your own consistent day too
• The two free Google tools that handle all of her tracking and data visualization
• Real examples of what data revealed that gut feelings get wrong

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/how-to-track-launch-metrics/

▸ Free Metrics Tracking Template from Carolyn: https://www.metricssuccess.com

▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends

📱 Instagram: @carolynobrienstrategist 💻 Website: https://www.metricssuccess.com

💻 Website 📱 Instagram 🎥 YouTube

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

Hosted on Acast. See acast.com/privacy for more information.

In this bonus End Of Year (EOY) episode of The Systems & Workflow Magic Podcast (Unedited & Raw) I am sharing my EOY review thoughts on 2023!

• What worked in my business (best investments)
• A bad investment I made and what that taught me
• The best blessings of 2023 & how it impacted my business
• My future goals of 2024 (business + personal)
• And so much more

This is a real and raw (and unedited) bonus episode! I am sure my OG listeners will love it!

To purchase the Master Business Operations Board (as mentioned in the podcast) go here and use code PODCAST20 to get 20% off! https://dollydelongphotography.com/master-business-operations-board

Have a safe and wonderful new year, and I will talk to you all on the regularly scheduled podcast episode every Monday in 2024!

Hosted on Acast. See acast.com/privacy for more information.

You have a workflow for inquiries. You have a workflow for client delivery. But do you have a marketing workflow? If the answer is "not really," this episode is about to change that.

I'm sitting down with Tayler Cusick Hollman, marketing consultant and founder of Enji, to break down the two layers of a marketing workflow that most small business owners completely overlook. Tayler has spent nearly a decade helping creative business owners (especially wedding and portrait professionals) get their marketing together, and the way she explains the "CMO hat" vs. the "doer hat" might just change how you think about your entire marketing system.

Read the entire blog post here: https://systemsandworkflowmagic.com/marketing-workflow-for-photographers/

📱 Instagram: @enji_co 💻 Website: https://enji.co

💻 Website 📱 Instagram 🎥 YouTube

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

🔗 Affiliate links included. I only recommend products I personally use and love.

Hosted on Acast. See acast.com/privacy for more information.

If you have ever launched something and heard nothing but crickets, this one is going to hit home. In this episode, I'm sitting down with launch strategist and conversion copywriter Ash Chow to talk about the pre-launch strategy mistakes that quietly tank your sales before the cart even opens. Ash walks us through her signature POWER Framework and shows you exactly how to prime your audience so they are mentally ready to buy.

Ash helps high-integrity experts and coaches create deeply human launch strategies that build real emotional connection with their audience while also growing their visibility and revenue. She is based in Melbourne, Australia, and she brought the goods to this conversation.

Check out the full blog here: https://systemsandworkflowmagic.com/pre-launch-strategy-mistakes/

• Why most business owners focus all their energy on the wrong phase of a launch
• The belief shifts your audience needs to make before they will ever consider buying
• How to use Reddit (yes, Reddit) as a secret weapon for audience research
• The difference between "adding value" and actually priming your audience to buy
• Ash's POWER Framework: Prime, Overcome, Walk Through Your Why, Establish Authority, Reshift Beliefs
• Three key differences between pre-launch content and launch content
• How to apply a pre-launch strategy to a service-based business (not just courses or digital products)
• Why the feast-or-famine cycle starts with a missing pre-launch system

📱 Instagram: @itsashchow 💻 Website: https://www.ashchow.com

💻 Website 📱 Instagram 🎥 YouTube

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

Hosted on Acast. See acast.com/privacy for more information.

You built the offer. You wrote the emails. But your launch still feels like you are shouting into the void. What if the missing piece is a single free training that warms your audience up before the cart even opens? In this episode, I am sitting down with launch strategist Mara Kucirek to break down exactly how to host a profitable webinar or masterclass that grows your email list and converts attendees into buyers.

Mara Kucirek is an online course designer, launch strategist, and the host of the Create a Better Course Podcast. She is also the creator of the Launch and Rise online course and sales page template shop. Mara lives in Tampa, Florida, with her husband and kids, and she has helped business owners of all sizes run webinars that actually move the needle on launch revenue.

• Why a webinar is one of the best pre-launch tools for re-engaging your email list (and growing it at the same time)
• How to pick a masterclass topic that connects directly to your paid offer without giving away the whole course for free
• The overteaching trap and why too much homework kills your conversion rate
• The bare-bones tech setup you need (spoiler: you already have most of it)
• How to get people to show up live when your email list feels tiny
• The transparent pitch strategy that makes selling at the end feel natural, not gross
• Smart incentives that get people to buy while you are still on the call
• How to turn one recorded webinar into an evergreen lead magnet, private podcast, blog series, and more

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/how-to-host-profitable-webinar-for-your-launch/

▸ The Family Photographer's Workflow Blueprint: https://dollydelong.thrivecart.com/family-photography-workflow-blueprint/

▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

▸ The Lead Magnet Master Idea List (free): https://systemsandworkflowmagic.com/lead-magnet-master-list

📱 Instagram: @marakucirek 💻 Website: marakucirek.com

💻 Website 📱 Instagram 🎥 YouTube

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

🔗 Affiliate links included. I only recommend products I personally use and love.

Hosted on Acast. See acast.com/privacy for more information.

What if you could run a full launch without ever going live? In this episode, I'm sitting down with Michelle Pontvert, a life-first business strategist based in Paris, France, to talk about her "not-so-live" launch method. Whether you watch this on YouTube or listen on the podcast, you are going to walk away with three strategies to pre-record your launch content, build real urgency without performing on camera, and make your launch more accessible to your audience across every time zone.

Michelle is the founder of the Business Chic Shop, where she sells solutions to help business owners grow around their real-life circumstances. She's also a neurodivergent, multi-passionate entrepreneur running two businesses while raising her family as an expat in France. Her approach to launching is built for real life, not highlight reels.

• Why traditional "go live for everything" launch advice doesn't work for every brain, schedule, or time zone
• How to pre-record your webinar or challenge and still create genuine excitement during your launch
• The time zone trick that makes your international audience feel seen (and costs you nothing)
• Why being generous with replay windows builds trust instead of killing urgency
• How pre-recording gives you time to add captions, transcripts, and accessibility features most live launchers skip
• The reusable launch asset strategy that saves you from starting from scratch every single time
• Michelle's honest take on neurodivergence and why "showing up live" isn't the only way to sell
• Why your first launch doesn't need to be perfect, it just needs to get you to your second one

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/pre-recorded-launch-strategy/

▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends

📱 Instagram: @michellepontvert 💻 Website: https://www.michellepontvert.com

💻 Website 📱 Instagram 🎥 YouTube

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

Hosted on Acast. See acast.com/privacy for more information.

You know TikTok is a thing. You've heard it's where the people are. But does it actually have a place in your launch strategy, or is it just another platform begging for your attention?

Spilling the tea in this episode: short-form video strategist Sarah Weiss is back on the podcast to break down exactly how to use TikTok during a launch period, including which features to use when your offer is live, how to batch your content without burning out, and why TikTok is the single best free top-of-funnel tool you're probably not using intentionally. Watch this full episode on YouTube or catch it wherever you listen to podcasts!

Note: This episode was originally recorded in 2023. Some TikTok platform features, algorithm details, and tools referenced may have changed since then. The core strategy, however, is still absolutely worth your time.

Full Show Notes Here!

Website: go.onbrandbysarah.com

IG: @onbrandbysarah

💻 Website 📱 Instagram 🎥 YouTube

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

🔗 Affiliate links included. I only recommend products I personally use and love.

Hosted on Acast. See acast.com/privacy for more information.

You already know your offer is good. But if you've ever stared at a blank doc wondering what to write, when to post, or why nobody seems ready to buy when you finally launch, this episode is going to feel like a deep exhale. Copywriter Emily Conley of Emily Writes Well is back on the podcast (and on YouTube for the first time!) to break down the 3 phases of launch copy every creative business owner needs: Plan, Prime, and Promote.

Emily Conley is a copywriter, copy teacher, and sales strategist who helps her clients use the power of their personality and voice to attract their dream clients and make sales that feel natural. She also knows my brand voice so well that she's written several pages of my own website, so yes, she is the real deal.

• Why 80% of your launch copy is written before you ever hit publish (and what that actually means for your prep)
• How to find the one core promise of your offer when your brain says, "but it does 45 things."
• The real reason people don't buy (hint: it is almost never the price)
• What "priming" your audience looks like and why you should not be selling during this phase
• How to talk about your offer without mentioning your offer yet
• The rinse-and-repeat description strategy that builds recognition without reinventing your messaging every day
• Why a launch with zero sales is still a launch worth doing

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/launch-copywriting-tips-creative-business-owners/

▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends

💻 Website 📱 Instagram 🎥 YouTube

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

Hosted on Acast. See acast.com/privacy for more information.