In this bonus End Of Year (EOY) episode of The Systems & Workflow Magic Podcast (Unedited & Raw) I am sharing my EOY review thoughts on 2023!

• What worked in my business (best investments)
• A bad investment I made and what that taught me
• The best blessings of 2023 & how it impacted my business
• My future goals of 2024 (business + personal)
• And so much more

This is a real and raw (and unedited) bonus episode! I am sure my OG listeners will love it!

To purchase the Master Business Operations Board (as mentioned in the podcast) go here and use code PODCAST20 to get 20% off! https://dollydelongphotography.com/master-business-operations-board

Have a safe and wonderful new year, and I will talk to you all on the regularly scheduled podcast episode every Monday in 2024!

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You have a workflow for inquiries. You have a workflow for client delivery. But do you have a marketing workflow? If the answer is "not really," this episode is about to change that.

I'm sitting down with Tayler Cusick Hollman, marketing consultant and founder of Enji, to break down the two layers of a marketing workflow that most small business owners completely overlook. Tayler has spent nearly a decade helping creative business owners (especially wedding and portrait professionals) get their marketing together, and the way she explains the "CMO hat" vs. the "doer hat" might just change how you think about your entire marketing system.

Read the entire blog post here: https://systemsandworkflowmagic.com/marketing-workflow-for-photographers/

📱 Instagram: @enji_co 💻 Website: https://enji.co

💻 Website 📱 Instagram 🎥 YouTube

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

🔗 Affiliate links included. I only recommend products I personally use and love.

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If you have ever launched something and heard nothing but crickets, this one is going to hit home. In this episode, I'm sitting down with launch strategist and conversion copywriter Ash Chow to talk about the pre-launch strategy mistakes that quietly tank your sales before the cart even opens. Ash walks us through her signature POWER Framework and shows you exactly how to prime your audience so they are mentally ready to buy.

Ash helps high-integrity experts and coaches create deeply human launch strategies that build real emotional connection with their audience while also growing their visibility and revenue. She is based in Melbourne, Australia, and she brought the goods to this conversation.

Check out the full blog here: https://systemsandworkflowmagic.com/pre-launch-strategy-mistakes/

• Why most business owners focus all their energy on the wrong phase of a launch
• The belief shifts your audience needs to make before they will ever consider buying
• How to use Reddit (yes, Reddit) as a secret weapon for audience research
• The difference between "adding value" and actually priming your audience to buy
• Ash's POWER Framework: Prime, Overcome, Walk Through Your Why, Establish Authority, Reshift Beliefs
• Three key differences between pre-launch content and launch content
• How to apply a pre-launch strategy to a service-based business (not just courses or digital products)
• Why the feast-or-famine cycle starts with a missing pre-launch system

📱 Instagram: @itsashchow 💻 Website: https://www.ashchow.com

💻 Website 📱 Instagram 🎥 YouTube

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

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You built the offer. You wrote the emails. But your launch still feels like you are shouting into the void. What if the missing piece is a single free training that warms your audience up before the cart even opens? In this episode, I am sitting down with launch strategist Mara Kucirek to break down exactly how to host a profitable webinar or masterclass that grows your email list and converts attendees into buyers.

Mara Kucirek is an online course designer, launch strategist, and the host of the Create a Better Course Podcast. She is also the creator of the Launch and Rise online course and sales page template shop. Mara lives in Tampa, Florida, with her husband and kids, and she has helped business owners of all sizes run webinars that actually move the needle on launch revenue.

• Why a webinar is one of the best pre-launch tools for re-engaging your email list (and growing it at the same time)
• How to pick a masterclass topic that connects directly to your paid offer without giving away the whole course for free
• The overteaching trap and why too much homework kills your conversion rate
• The bare-bones tech setup you need (spoiler: you already have most of it)
• How to get people to show up live when your email list feels tiny
• The transparent pitch strategy that makes selling at the end feel natural, not gross
• Smart incentives that get people to buy while you are still on the call
• How to turn one recorded webinar into an evergreen lead magnet, private podcast, blog series, and more

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/how-to-host-profitable-webinar-for-your-launch/

▸ The Family Photographer's Workflow Blueprint: https://dollydelong.thrivecart.com/family-photography-workflow-blueprint/

▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

▸ The Lead Magnet Master Idea List (free): https://systemsandworkflowmagic.com/lead-magnet-master-list

📱 Instagram: @marakucirek 💻 Website: marakucirek.com

💻 Website 📱 Instagram 🎥 YouTube

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

🔗 Affiliate links included. I only recommend products I personally use and love.

Hosted on Acast. See acast.com/privacy for more information.

What if you could run a full launch without ever going live? In this episode, I'm sitting down with Michelle Pontvert, a life-first business strategist based in Paris, France, to talk about her "not-so-live" launch method. Whether you watch this on YouTube or listen on the podcast, you are going to walk away with three strategies to pre-record your launch content, build real urgency without performing on camera, and make your launch more accessible to your audience across every time zone.

Michelle is the founder of the Business Chic Shop, where she sells solutions to help business owners grow around their real-life circumstances. She's also a neurodivergent, multi-passionate entrepreneur running two businesses while raising her family as an expat in France. Her approach to launching is built for real life, not highlight reels.

• Why traditional "go live for everything" launch advice doesn't work for every brain, schedule, or time zone
• How to pre-record your webinar or challenge and still create genuine excitement during your launch
• The time zone trick that makes your international audience feel seen (and costs you nothing)
• Why being generous with replay windows builds trust instead of killing urgency
• How pre-recording gives you time to add captions, transcripts, and accessibility features most live launchers skip
• The reusable launch asset strategy that saves you from starting from scratch every single time
• Michelle's honest take on neurodivergence and why "showing up live" isn't the only way to sell
• Why your first launch doesn't need to be perfect, it just needs to get you to your second one

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/pre-recorded-launch-strategy/

▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends

📱 Instagram: @michellepontvert 💻 Website: https://www.michellepontvert.com

💻 Website 📱 Instagram 🎥 YouTube

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

Hosted on Acast. See acast.com/privacy for more information.

You know TikTok is a thing. You've heard it's where the people are. But does it actually have a place in your launch strategy, or is it just another platform begging for your attention?

Spilling the tea in this episode: short-form video strategist Sarah Weiss is back on the podcast to break down exactly how to use TikTok during a launch period, including which features to use when your offer is live, how to batch your content without burning out, and why TikTok is the single best free top-of-funnel tool you're probably not using intentionally. Watch this full episode on YouTube or catch it wherever you listen to podcasts!

Note: This episode was originally recorded in 2023. Some TikTok platform features, algorithm details, and tools referenced may have changed since then. The core strategy, however, is still absolutely worth your time.

Full Show Notes Here!

Website: go.onbrandbysarah.com

IG: @onbrandbysarah

💻 Website 📱 Instagram 🎥 YouTube

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

🔗 Affiliate links included. I only recommend products I personally use and love.

Hosted on Acast. See acast.com/privacy for more information.

You already know your offer is good. But if you've ever stared at a blank doc wondering what to write, when to post, or why nobody seems ready to buy when you finally launch, this episode is going to feel like a deep exhale. Copywriter Emily Conley of Emily Writes Well is back on the podcast (and on YouTube for the first time!) to break down the 3 phases of launch copy every creative business owner needs: Plan, Prime, and Promote.

Emily Conley is a copywriter, copy teacher, and sales strategist who helps her clients use the power of their personality and voice to attract their dream clients and make sales that feel natural. She also knows my brand voice so well that she's written several pages of my own website, so yes, she is the real deal.

• Why 80% of your launch copy is written before you ever hit publish (and what that actually means for your prep)
• How to find the one core promise of your offer when your brain says, "but it does 45 things."
• The real reason people don't buy (hint: it is almost never the price)
• What "priming" your audience looks like and why you should not be selling during this phase
• How to talk about your offer without mentioning your offer yet
• The rinse-and-repeat description strategy that builds recognition without reinventing your messaging every day
• Why a launch with zero sales is still a launch worth doing

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/launch-copywriting-tips-creative-business-owners/

▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends

💻 Website 📱 Instagram 🎥 YouTube

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

Hosted on Acast. See acast.com/privacy for more information.

When you think about what "cost" something has towards your business, I bet the first thing that comes to mind is that new software you just purchased. Or maybe that course that you just know will help take your business to the next level. That's not what I'm talking about today. In this episode, I'm going over the consequences not implementing proper systems and workflows on the backend of your business could be costing you way more than you think.

Top reasons to listen to the entire episode:

• Overcomplicating processes on the backend could be losing you business
• Not having a properly set up payment system is making you lose money
• What consequence is the "cost of delay" having on your business

Full Show Notes Here!

Resources mentioned

➡️Interested in signing up for the Systems and Workflow Magic Bundle 4.0 Launch Edition? https://systemsandworkflowmagic.com/

➡️Don’t forget to sign up for the free class (getting started with systems, workflows, and sops to impact the backend of your business): https://dollydelongphotography.com/systems-workshop

⭐️Subscribe to my YouTube channel here

Connect with Dolly

YouTube

Instagram

Pinterest

Thanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:

• Sign up for weekly reminders to stay up to date on all things systems and workflow magic (tips to better automate the backend of your business) by snagging this FREE resource (how to automate the backend of your offers, opt-ins, and bundles)

Post a screenshot & some of your favorite key takeaways on your IG story and tag me @dollydelongeducation so I can repost it!

Hosted on Acast. See acast.com/privacy for more information.

Feeling the need to always post new content on social media can be exhausting. My guest today, Angie McPherson, is going to share with us how to get your time and your freedom back by repurposing and reposting your content in a more strategic system!

Top reasons to listen to the entire episode:

• How to repurpose and repost every single piece of content strategically
• Her 5 pillars of content
• And much more!

Full Show Notes Here!

Resources mentioned

Freebie: Personal Branding Photography checklist

Website: https://angiemcpherson.com/

IG: @angiejanine

Connect with Dolly

Getting Started With Systems (a Free Workshop)

Website

Instagram

Pinterest

YouTube

Thanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:

• Sign up for weekly reminders to stay up to date on all things systems and workflow magic (tips to better automate the backend of your business) by signing up for the FREE 90-minute workshop on getting started with 5 systems to impact the BACKEND of your business here

Post a screenshot & some of your favorite key takeaways on your IG story and tag me @dollydelongeducation so I can repost it!

Hosted on Acast. See acast.com/privacy for more information.

Are you ready to take your online presence to the next level? Maybe you know SEO can be one of your most effective tools for driving website traffic and creating sales leads, but you need help getting started. In this episode, Rebekah Read of Rebekah Read Creative shares her own content creation and SEO strategy (and it feels like we should be paying for this strategy session!). If you are looking for strategies that are easy to implement and can help boost engagement, visibility, and overall success with your content, this episode is for you!

Top reasons to listen to the entire episode:

• Learn how to show up on Google’s first page on your first day. 
• Find out Rebekah’s complete and consistent SEO content strategy. 
• Be motivated to identify your ‘enoughness’ to create a simple strategy.

Full Show Notes Here!

Mentioned Resources

• Bekah’s SEO training
• Bekah's PIGFL SYSTEM (A FREE Training)
• Dolly’s Training on Bekah’s Youtube Channel

Connect with Rebekah 

• YouTube
• Instagram

Connect with Dolly

Getting Started With Systems (a Free Workshop)

Website

Instagram

Pinterest

YouTube

Thanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:

• Sign up for weekly reminders to stay up to date on all things systems and workflow magic (tips to better automate the backend of your business) by signing up for the FREE 90-minute workshop on getting started with the 5 systems to impact the BACKEND of your business here
• Post a screenshot & some of your favorite key takeaways on your IG story and tag me @dollydelongeducation so I can repost it!

Hosted on Acast. See acast.com/privacy for more information.