Do you love having an engaged following on your social media accounts? Maybe social media is the only form of communicating with your audience which works for you. This episode is for you if you understand social media platforms are just borrowed land and want to learn how to dive into the magic of email marketing. In this episode, I share the third puzzle piece in automating your offers. Listen in if you are ready to start engaging with your community in their inbox! 

Top reasons to listen to the entire episode:

• Find out how you can have an engaged audience in your inbox. 
• Explore three different email marketing platforms. 
• Learn how to be compliant when using email marketing. 

Full Show Notes Here!

Mentioned Resources

Flodesk

The Legal Paige

How To Automate The Backend Of Your Offers, Opt-Ins, & Even Bundles

How to Optimize The Backend of Your Offers & Opt-ins - The Mini Course

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If you've been holding back on creating a lead magnet because you don't know how to set up the email automation that comes after it, this episode is for you. I'm walking you through what a lead magnet actually is, why it matters for growing your family photography email list, and the backend pieces you need in place so your freebie does more than just sit on your website collecting dust.

This is an older episode from my automation series that I'm refreshing for family photographers. The core strategy still holds up, and I want you to hear it.

• What a lead magnet is and why family photographers need one to grow beyond social media
• How a freebie qualifies potential clients before you ever send a sales email
• Why most photographers drop the ball after someone opts in (and what to do instead)
• How to map out which lead magnets connect to which services in your photography business
• The trust-building power of email marketing over time, even when families don't book right away
• How to keep your lead magnets evergreen so they work for you year-round

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/lead-magnets-for-family-photographers/

▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends

▸ Apply HERE to work with me to be your 1:1 marketer for your family photography business!

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Is your landing page actually selling for you…or is it just sitting there looking pretty?

In today’s episode, I’m kicking off a brand-new mini-series: How to Automate the Backend of Your Offers & Opt-Ins—and I wanted to go BIG right out the gate. So I invited my friend Ashlyn Carter (conversion copywriter for creatives + founder of Ashlyn Writes®) to break down exactly how to create a high-converting landing page for your opt-ins and your challenges.

If you’ve ever stared at your landing page and thought, “Should I just deactivate this whole thing?” 😅 friend…take a deep breath and listen in.

Because Ashlyn walks you through:

• What numbers actually matter (and what “good” conversion rates look like)
• Why most pages don’t convert (hint: it’s not always the copy!)
• How to tighten your headline, bullet points, and visuals to speak to multiple buyer types
• What a challenge landing page needs that a freebie page doesn’t

Read the entire blog post here: https://systemsandworkflowmagic.com/high-converting-landing-page-opt-ins-challenges/

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I took three months off from recording this podcast, and the show never missed a week. If you're a solo family photographer who thinks taking real time off is impossible without a team, this episode is your proof that it's not.

I was pregnant, sick through my first trimester, chasing a toddler, and planning a month-long trip to Montana. And my business kept running. Not because I hustled harder, but because I built SOPs that did the work while I stepped away.

In this episode, I'm walking you through every SOP and system I put in place to batch three months of content, hire and onboard a VA, and take an entire month off from work.

• How I mapped out three months of podcast content while dealing with first-trimester sickness
• The financial planning I did months in advance, so I could take August off without going into the red
• Why getting your workflows out of your brain and into a project management tool changes everything
• The 10-step weekly podcast SOP I documented (and how long it took to build)
• How I onboarded a VA with a 45 to 60-day training runway so she could run things without me
• 5 action steps you can take to start handing off SOPs in your own photography business

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/sops-for-family-photographers-take-time-off/

▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends

▸ Apply HERE to work with me to be your 1:1 marketer for your family photography business!

💻 Website

📱Instagram

🎥 YouTube

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

🔗 Affiliate links included. I only recommend products I personally use and love.

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So many creative entrepreneurs dread sending out weekly emails. Maybe you feel you have nothing to say, maybe you forget, maybe you feel like you’ve already used your best ideas. Today, I am welcoming back Elizabeth McCravy to the podcast, this time to talk about how her automated email system has improved her business and made her email marketing strategy so much easier. Elizabeth is sharing some of her key tips to get started on successfully automating your emails on your own and smoothing out your workflow today. 

-Get an inside look at Elizabeth McCravy’s automated email strategy that nurtures her audience for nearly a full year with just 27 emails.

-Learn how to build and repurpose your own evergreen nurture sequence without overcomplicating it—perfect for busy creative business owners.

-Discover how to balance live emails with automations (plus smart tips on avoiding sending multiple emails at once from different funnels).

Read the full blog post with links here: https://systemsandworkflowmagic.com/evergreen-email-strategy/

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Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:

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Are referrals a major component of your business's marketing strategy? In this episode, I am chatting with Faith Burtamekh of Faith Marie Co about developing a referral-worthy business. Listen in as she shares some of the priorities you absolutely should consider when building your referral-worthy business and client experience, along with key tips for each of those considerations. Trust me, you’re going to want to take notes for this one!

The Systems and Workflow Magic Podcast is brought to you by Dolly DeLong Education. This is a podcast for creative business owners who want to learn tangible steps to automate their business through workflows, systems, tools, and strategy in order to go from scattered to streamlined with purpose. Because even muggles can become automated wizards.

Review the full show notes and transcript at dollydelongphotography.com/podcast

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snag her resource on how to create a referral-worthy business click HERE

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Planning out your next 90 days does not have to mean adding 47 new goals to your plate and white-knuckling your way to December (or to the end of the year). In this episode of the Systems and Workflow Magic Podcast, I sit down with business strategist Kat Schmoyer to break down her simple 4-step quarterly planning method so you can set realistic goals, protect your margin, and actually enjoy the season you are in.

Kat is a business coach, the host of Creative At Heart (an online community and annual conference for creatives), and a quarterly planning enthusiast who has been teaching this method for years. She coaches creative entrepreneurs through her namesake brand and runs a mastermind for high-level business owners. She also happens to be a mom of three who works from home with her husband, so she gets the juggle.

• Why 90-day planning beats annual planning for creative business owners (and the flexibility it gives you)
• Kat's 4-step quarterly planning method: Time, Money, Dreams, and Dailies
• The "parking lot list" strategy for storing your best ideas until the right quarter arrives
• Why your quarterly goal might simply be "serve my current clients well" (and why that is more than enough)
• How to reverse-engineer your content plan from your quarterly goals so your marketing actually supports your revenue
• A permission slip to not add more to your plate during the busy season
• How to build margin into your quarter for sick days, unexpected life events, and rest

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/quarterly-planning-for-photographers/

▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

▸ The Backend Organization System (Trello Board): https://systemsandworkflowmagic.com/master-business-operations-board

▸ Kat Schmoyer's Trello Freebie (My Week Templates): https://katschmoyer.com/trello-my-week-template-freebie

▸ Kat Schmoyer's Shop (Quarterly Calendars): https://katschmoyer.com/shop

▸ Dubsado CRM (get 30% OFF with my affiliate code): https://systemsandworkflowmagic.com/dubsado-coupon-code

📱 Instagram: @katschmoyer 💻 Website: https://katschmoyer.com/ 🎥 YouTube: https://www.youtube.com/channel/UCGfwLykRLjaHtBlZSMECGIg

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🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

🔗 Affiliate links included. I only recommend products I personally use and love.

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If you have been doing every single thing in your photography business by yourself and wondering why you are exhausted, this episode is your wake-up call. I sat down with Jill Gum of Jill Gum Photography & Education, and we are spilling the tea on outsourcing: when you are actually ready, what to hand off first, and the systems you need before you bring someone new into your business.

Jill is a wedding, brand, and family photographer in central Illinois, a former high school choir teacher, and a mom of three. She has been outsourcing in her photography business for over six years, and her virtual assistant now handles about half of her weekly work hours. She also teaches other photographers how to build successful businesses through her education platform.

• Why waiting until you are "ready" to outsource is actually the worst plan
• The two-week tracking exercise that shows you exactly what to hand off
• How Jill started outsourcing with just two tiny tasks (and why that was the move)
• Why your systems have to be buttoned up before a VA can help you
• The difference between a contractor and an employee (and why it matters for your taxes)
• How to build a 90-day VA budget using $25 from each session
• The communication rhythm that keeps your VA relationship strong
• Which tools you actually need: Google Drive, Trello, password managers, and your CRM
• How to handle mistakes without spiraling (because they will happen)

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/outsourcing-for-photographers/

▸ The Backend Organization System for Family Photographers (Trello Board): https://systemsandworkflowmagic.com/master-business-operations-board

▸ The Legal Paige (contracts for photographers, use code DOLLY10 for 10% off): https://systemsandworkflowmagic.com/contracts-for-photographers

▸ Dubsado (get 30% OFF with this link): https://systemsandworkflowmagic.com/dubsado-coupon-code

📱 Instagram: @jillgumphotography 💻 Website: https://jillgum.com

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✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

🔗 Affiliate links included. I only recommend products I personally use and love.

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With Q4 quickly approaching, it's a great opportunity to strategically plan and organize your content. In today’s third episode with Amanda Warfield, we're discussing how to prepare your content plan and content strategy by quarter. Join us as she shares how to avoid mistakes around your launch, plus how to plan time off and still pay yourself! I am so grateful to Amanda for sharing her absolute wealth of knowledge around content marketing with us!

The Systems and Workflow Magic Podcast is brought to you by Dolly DeLong Education. This is a podcast for creative business owners who want to learn tangible steps to automate their business through workflows, systems, tools and strategy in order to go from scattered to streamlined with purpose. Because even muggles can become automated wizards.

Review the full show notes and transcript at dollydelongphotography.com/podcast

Episode 36 with Amanda Warfield

Episode 37 with Amanda Warfield

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Welcome back to the Systems and Workflow Magic Podcast! This is part two of three in my discussion about content marketing with Amanda Warfield. In today’s episode, Amanda is sharing with us an introduction to a system that she uses to batch her content and get off the content creation hamster wheel. This system is designed so that you can get all of your content batched for the month in just one week! I am so excited to continue the conversation with Amanda so that you can be not only consistent, but strategic in your content creation system. 

The Systems and Workflow Magic Podcast is brought to you by Dolly DeLong Education. This is a podcast for creative business owners who want to learn tangible steps to automate their business through workflows, systems, tools and strategy in order to go from scattered to streamlined with purpose. Because even muggles can become automated wizards.

Review the full show notes and transcript at dollydelongphotography.com/podcast

Episode 36 with Amanda Warfield

Join Club Content Batching with code DOLLY and get your membership $30 OFF each month

amandawarfield.com

The Chasing Simple Podcast

Club Content Batching

Instagram

instagram.com/dollydelongeducation

facebook.com/DollyDeLongEducation

pinterest.com/dollydelong

Hosted on Acast. See acast.com/privacy for more information.