“Once you understand those (four fundamentals), you don't have to be a master of those, but once you understand them, no matter what platform that you're using, you can start doing things so that you get better results from your email marketing.” – Scott Hartley
In today’s episode, we welcome back Scott Hartley, Scott is a serial entrepreneur and founder of MasterPlan4Success, Scott Hartley built his first company into a multi-six-figure-a-year business from scratch. Taking his knowledge and experience, in 2017, Scott decided to help other small business owners by helping them with marketing strategies, systems, and automation and - in particular, optimizing their email deliverability to maximize their profits. He just published a short, strategy-packed book on this topic titled Hit The Inbox: How To Avoid The Spam Folder & Grow Your Business With Email Marketing. He has helped a wide variety of clients, including attorneys, IT consultants, financial advisors, psychologists, community organizations and even bakers, and many others to make more money and win and keep more customers. Scott has shared the virtual stage with experts like Grant Cardone, Loral Langemeier, Kim Walsh Phillips, David Milton, and many more.
Tune in as we pick Scott’s brain about what it takes to successfully grow a business through email marketing!
[00:01 - 02:08] Opening Segment
- If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
- Scott’s background in the computer business, where he learned about direct response marketing
[02:09 - 13:00] Building Relationships With Your Customers And Grow Your Business
- Promoting a biannual PC tune-up service which got the speaker hooked on email marketing
- Email marketing is still an effective platform for small businesses to grow their email list
- Building relationship with people on your list is more important than the size of the list
- Relationship building is key to having a successful business
- Know your ideal customers intimately, both demographically and psychographically
[13:01 - 22:54] Closing Segment
- Scott advises listeners to understand the fundamentals to get better results from email marketing
- Connect with Scott (links below)
- Join us for Tactical Friday!
- Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!
Key Quotes:
“Relationship is the most important thing that you can have in your business. And if you can build relationships with every single person or the majority of people that are on your list, no matter what form that takes, that's going to allow you to grow and to scale and to get where you want to be.” - Scott Hartley
Connect with Scott Hartley
Website: MasterPlan4Success
LinkedIn: Scott Hartley
Facebook: MasterPlan4Success
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