You won't believe this tech drama! – from launch day excitement to Google flagging the Kindergarten Ready website as dangerous. Heather takes you behind the scenes of a real-time tech crisis that struck during the membership launch (one of the biggest of the year) of Kindergarten Ready Club. She shares how her website was unexpectedly flagged for phishing, detailing the disruption it caused to her operations and the steps she took to troubleshoot, including involving tech support and communicating with her audience. Tune in to hear all the details of how she is dealing with the issue and what her plan is going forward. Also, be sure to tune in next week for part 2 – an update after this crisis is solved!

Need tech assistance?

Connect with Grayson at iMark Interactive: imarkinteractive.com

Key Takeaways:

• (02:25) Launch day tech crisis
• (05:30) Why Google views the website as a threat
• (07:20) Communicating with email subscribers
• (10:25) Staying calm amidst chaos
• (13:30) Webinar success; building confidence in yourself

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As a mom of two kids, Heather understands the chaos and demands of working from home while caring for little ones. In this episode, she shares her go-to strategies that have helped her build a thriving business during the small pockets of time available in her day. She dives into tips for managing your time, like creating a prioritized task list, limiting distractions, and using time-blocking strategies that match your energy levels. She also shares her favorite kid-friendly ideas (sensory bins, crafting, and more!) to keep little ones entertained while you tackle your to-do list. If you’re wondering if it’s actually possible to grow a successful business from home while caring for kids, Heather’s here to say yes, it is! This episode is full of advice and encouragement to help you make it work!

Key Takeaways:

• (03:00) Strategic work during child-free moments
• (06:50) Time management and productivity hacks
• (09:05) Entertaining kids while getting work done

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Ready to make 2025 the year your business dreams finally become reality? In this episode, Heather guides you through six simple but powerful questions to help you nail down your business goals for the new year. She talks about setting realistic goals, getting clear on your finances, and planning launches that don’t stress you out. Plus, learn why it’s so important to prepare for potential setbacks (because life happens!) with a solid backup strategy, and identify the next steps for scaling your business. Grab a notebook, hit play, and get ready to make 2025 your best year yet!

Key Takeaways:

• (02:11 Six Questions to Guide Your Business Goals
• 03:38 Financial Goals and Realistic Expectations
• 06:15 Planning Your Sales and Launches
• 09:10 Adjusting and Scaling Your Business
• 11:42 Achieving Big Goals and Final Thoughts

Listen to Episode 80: Navigating Slow Seasons in Your Business

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Ever feel like taking a vacation from your business is more stressful than staying home? Let’s fix that! In this episode, Heather discusses how to actually enjoy a vacation without worrying about your business falling apart while you’re gone. She shares real-life tips to help you plan ahead, batch your work, and set up systems like automated email responses so you can truly relax. You’ll get advice on managing sales and customer service before you head out and why taking time to refresh is so important. Plus, there’s a little holiday cheer and encouragement to prioritize yourself this season. You deserve it!

Key Takeaways:

• (02:40) 4 steps to plan a vacation from your business
• (04:45) Handling customer service issues; setting up automated emails
• (05:50) Maintaining income during your break
• (07:20) Heather’s process for taking a break

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Let’s be honest - when sales slow down, it can feel super stressful, especially when you’re just starting out. But guess what? It happens to everyone. In this episode, Heather opens up about the slow seasons in her own business and how she’s learned to roll with them. She talks about spotting patterns in your sales, figuring out what your customers actually need during these times, and coming up with ways to still show up and provide value. She also shares simple tips for staying engaged with your audience and planning ahead for when things pick back up. If you’ve ever felt like giving up during a slow month, this one’s for you!

Key Takeaways:

• (02:20) Understanding business seasonality
• (04:15) Strategies for the slow seasons
• (05:30) How Heather manages the slow season for Kindergarten Ready
• (10:30) Understanding your audience and their buying styles

Don’t forget to grab the FREE Teacher Biz Starter Guide! 

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If you want a thriving, growing business, hiring help is inevitable. You can’t do it all—and you don’t have to! But making that first hire can feel overwhelming and a little scary. In this episode, Heather dives into everything you need to know about taking that big step. She discusses who your first hire should be, when the right time is to bring them on, and how to approach the process with confidence. Whether you're feeling nervous about the responsibility or just unsure where to start, this episode will help you navigate the path to building your dream team!

Key Takeaways:

• (02:20) Overcoming the fear of hiring
• (04:20) Identifying tasks to outsource
• (08:55) Finding the right fit for your team
• (13:45) Building a supportive team culture

Listen to Episode 77: Say It, Don’t Schedule It! The Best (FREE) Business Communication Tool

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Heather reveals her secret weapon for saving time and boosting efficiency in her business: templates! Learn how creating templates in tools like Canva and Lead Pages can simplify your workflow, save time and energy, and ensure brand consistency. Plus, get tips on creating, customizing, and duplicating templates for future use, helping you cut down on tedious tasks and maintain a streamlined process. If you're looking to save time and stay organized, this episode is a must-listen!

Key Takeaways:

• (01:55) Saving time and energy with templates
• (03:00) Creating graphic templates in Canva
• (04:25) Templates for educational products
• (06:15) Creating and duplicating templates
• (07:15) Creating templates in Landing Pages and Kit
• (10:05) Saving time while juggling multiple things

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Tired of juggling schedules for Zoom calls or struggling with impersonal text messages? This episode is your guide to simplifying business communication! Heather dives into her go-to tool for staying connected: Voxer, a walkie-talkie-style voice messaging app. Learn how this app enables you to share your thoughts verbally with a personal touch that texting just can't deliver. Discover the flexibility of Voxer, its ability to streamline interactions, and how it’s a perfect fit for remote team management. Heather also explains how the app has been pivotal for overcoming the challenge of disliking her recorded voice. Tune in to hear why this app has been a game-changer and how it can transform the way you communicate in your business!

Key Takeaways:

• (02:00) Why Voxer stands out 
• (04:40) How to use Voxer in your business
• (09:05) Enhanced communication skills
• (10:20) Creating a free Voxer account

Listen to Episode 03: Turning a Hobby into a Helpful Online Business with Erin Leonard

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Heather gets real about a topic that’s often avoided in the world of online business - failure. After experiencing a recent launch of Teacher Biz Blueprint that didn’t go as planned, she breaks down what happened, and several factors she believes contributed, such as timing, holidays, and economic conditions. Heather also gives strategies for future success, including tiered pricing models and smarter planning. Her message is clear: a bad launch isn’t the end of your business. It’s a valuable opportunity to learn, pivot, and move forward with greater clarity!

Key Takeaways:

• (02:05) The second launch of TBB
• (04:00) Analyzing the launch outcome; lessons learned
• (12:35) Considering new strategies for a future launch
• (14:30) Moving forward after a bad launch

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With Black Friday just around the corner, Heather dives into five tips for running a successful Black Friday promotion. If you've been hesitating or unclear about how to approach this big sales day, don’t worry - this episode will give you the insights you need to create an effective strategy. Heather explains why starting your promotions early helps to build momentum, and how adding a bit of urgency can nudge customers to buy sooner. She suggests sending more frequent emails to stand out from the crowd and using storytelling to make a memorable impact. She also highlights email marketing as the go-to channel for Black Friday, over social media, and encourages planning ahead so you can relax when the holidays hit!

Key Takeaways:

• (02:20) Using what you already have
• (04:00) Start your promotion early and avoid the rush
• (05:50) Creating urgency for better engagement
• (07:10) Focusing on email marketing
• (09:15) Using stories to sell

Don’t forget to grab the FREE Teacher Biz Starter Guide! 

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Connect With Heather:

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