Today we'll talk about finding ideas that are primed to grow fast and grow big. As we dug in, we realized this was a great approach for any sized business. There are three pillars for this type of idea, and we'll go through each with a little help from Coke and Pepsi and my grade school friend, Aaron. 

• Pepsi Challenge
• Generation Defining Stats
• The Innovator's Dilemma
• Competing Against Luck