Before we end the year, I wanted to share a clip from this year’s Success Summit which shows something we’d never done before. We gathered over 80 case studies from our top clients and then boiled them down into 15 Lead Generation Playbooks, each focusing on a different lead gen pillar. And today, you’re going to get a glimpse inside the one for open houses.

In 2021, Stephanie Younger’s team held 480 open houses. 480… And they did two-million-dollars in GCI. But for Stephanie and her team, it’s not just about the number of open houses that they did, but their specific procedure for hosting every one of them. In this clip, I walk the audience through Stephanie’s playbook and show you her open house strategy.

Watch or listen to this episode and then download Stephanie’s Playbook for yourself, right here.

When you’re setting goals or trying to maintain them, how often do you stop to ask yourself who they’re for? Too often I see people not even realizing that their goals are only there to influence the opinions of other people. For those people, I have a quote I always come back to which helps to flip that narrative in your minds. Check it out here.

Marketing is a lot of work and you put a lot of work into shooting every video you put out on social. But the question is, is that video putting in as much work for you? If you’re not retargeting and repurposing video content and every other piece of content you put out there, I’d say it’s not!

In This Week in Marketing, Jason Pantana is talking with Erica Wolfe of Jupiter, FL, about retargeting your Facebook ads, repurposing video content, the videos every agent needs to be making, and maximizing every bit of work you do.

This is a technical, tactical deep dive into the marketing systems you need to control your market presence in 2023. So, I recommend you watch it, right here.

Do you remember when LeBron James brought the Cleveland Cavaliers a championship and soon after left them to join to Los Angeles Lakers? Imagine how much excitement and hope the city of Cleveland must have felt just before having it dashed away from them. That’s how I think real estate agents are feeling going from the market we were in to the current one. If that resonates with you, you might need someone like Alan Stein Jr. to help get your motivation back.

Alan Stein Jr. is a professional performance coach, keynote speaker, and author of the books “Raise Your Game” and “Sustain Your Game.” And with book titles like that, you can see why Alan is the kind of guy we need to listen to during times of crisis. On this episode of the Tom Ferry Podcast Experience, I spoke with him about what agents can be doing to reset their minds for assured victory and the best ways to create habits that stick permanently.

This is vital watching or listening to anyone who has ever faced a challenging time, so make sure to do that, right here.

Did you know that the average person has between 40,000 and 60,000 different thoughts in a single day? That’s a lot of voices running wild in your head! We need to constantly remember that some of those voices are louder than others and they might not be the ones we want to listen to. I’m going to tell you which ones to watch out for in this Mindset Monday.

Everything has its place. As we head into 2023, your business plan serves as the “big picture” overview for your year. But you don’t want to pull out some big overwhelming document to decipher every time you need a strategy for the moment. Victory in marketing is just like victory in war – it only takes a few calculated, precise moves and reactions.

That’s why when it comes to marketing, you need a battle plan. In This Week in Marketing, Jason Pantana is going to give you a framework for creating your marketing battle plan by harnessing three essential elements.

This is the art of marketing warfare, Jason Pantana-style, and you’re not going to want to miss it. So, watch the video and get strategizing!

Getting a mortgage has never been a fun experience. But with interest rates currently where they are, dealing with a mortgage company isn’t something a home buyer will likely be looking forward to. This is exactly why the market needed a company like TOMO.

On this episode of the Tom Ferry Podcast Experience, I talked with the geniuses behind TOMO, Carey Armstrong and Greg Schwartz. Both Carey and Greg started their careers at Zillow, creating innovations in real estate before branching out to fill a void in the market that consumers needed – a better way to get a mortgage.

If you’re interested in how to effectively start and run a business with a partner, innovate an industry in need, or want to know what qualified buyers are thinking, this is an episode for you. Watch it here.

This episode of Team Builders is something a little different. We’re talking about real life tragedy and how people in our industry can step up as leaders during a natural disaster or any time of crisis.

My longtime friend and personal client, Mary Bartos runs a team serving the area of Southwestern Florida that was devastated by Hurricane Ian. Ten percent of her market, over 45,000 homes, were either damaged or destroyed, leaving the entire community shellshocked and with nowhere to turn for answers.

I spoke to Mary about how she and her team stepped up to help the people of her community when they needed her most and what anyone could do to be a leader through the darkest of times.

With the economy we’re facing at this moment, you don’t need a natural disaster to follow Mary’s example of exceptional leadership. So, check out this episode, right here.

A tough market requires a tough mind, and this is definitely a mental toughness market. So, how can we develop our mental toughness to meet any demand the market may throw at us? It starts with defining what it means. Because when you know the path to mental resilience, it’s an easy one to follow. Watch the video to learn more!

Creating a real estate brand is about more than just having a huge social media following or a great farming strategy. It’s about having people believe they see you everywhere, as if you’re already a part of their lives. And that takes multi-channel marketing.

On This Week in Marketing, Jason Pantana interviews Krista Farr of the Farr Group Northwest out of Spokane, WA. Krista’s multi-channel marketing approach is about more than just getting their brand everywhere; it’s about strengthening the brand so that it seeps into the collective minds of her marketplace, because as Krista will tell you, social media alone isn’t good enough.

If you’re looking for a way to build an unstoppable brand that continues to drive numbers, even in hard markets, you need to hear Krista’s multi-channel marketing strategy. And you can do that, right here.