As team leader of Arizona-statewide real estate group The Laughton Team, George Laughton oversees approximately 150 agents closing 3000 transactions annually for a total of 1 billion dollars in volume.

So he knows what it takes to successfully build a powerhouse real estate team.

But today’s episode of Team Builders isn’t only for those building mega teams. I also got inside George’s thought process for anyone looking to start growing a team from scratch.

Whether you’re looking to take that first step or already managing a team, George’s insights are too valuable to miss. Make sure you watch or listen to this one!

Throughout history, ambitious people have been able to shatter glass ceilings and achieve more than ever thought possible. Why? Because they were obsessed. They were fully committed to their goals and stopped at nothing to achieve them. I know you have a similar ambition within you. So... what’s your four-minute mile?

“Best hairstylist near me.”

“Great sushi near me.”

“Reliable plumber near me.”

Sound familiar? People use Google to search for resources like this all the time. So it only makes sense to have a strong presence on Google for that next search for “Best real estate agent near me.”

That’s why your Google Business Profile (GBP) is so important, and today’s This Week in Marketing is devoted to helping you make the most of yours.

Let me and Jason Pantana make sense of it all and walk you through some key tips to win more local business through the power of Google search.

Also be sure to download this free resource, The Real Estate Guide to Google Ranking Success.

Many homeowners today are scared to move because all they hear is how difficult it is to buy a house, and they feel like they’ll be stranded with nowhere to live if they sell.

Tom Toole is here to dispel that notion. I asked him to join me on today’s Confidence & Conversion to talk about some of the objection handlers every agent needs in today’s competitive market.

It’s always enlightening to role play with Tom Toole. The guy works on his scripts and it’s obvious. Watch this episode to learn the important scripts to overcome those consumer fears.

Gary Gold has sold some of the top, record-breaking luxury properties in Greater Los Angeles –The Playboy Mansion, The Hearst Estate, The Chartwell Estate, and more – and for good reason!

As you’ll see on today’s Luxury Code, Gary doesn’t just cross his fingers and hope he’s able to land these high-profile listings. He has a detailed 10-point system that he follows, and it sets him apart from the competition.

Would you like to know those 10 steps? Then listen to or watch today’s part 1 of this revelatory interview!

Do you want to win bad enough?

Tim Grover knows what it takes to win. He’s seen it in his career training superstar athletes like Michael Jordan, Kobe Bryant, Charles Barkley and many others.

Today he’s an author and business consultant, and I had the good fortune to present him as a keynote speaker to our coaching members at last week’s Elite Retreat in Las Vegas.

We also took the time to sit down for today’s podcast, where he rips the band-aid off the realities of tapping into the greatness within you, winning, and doing it all again after you reach that pinnacle.

Believe me... you don’t want to miss this one.

Last week’s part one gave you a taste of DJ & Lindsey DellaSala’s amazing success over the last five years, going from 84 annual transactions to more than 2,600!

Today we wrap up this stimulating conversation by diving deep into:

• Effective lead generation systems

If you’re serious about building a mega team, there aren’t many better models than DJ and Lindsey. Watch this episode and use this info as your “cheat code” to success!

How many times in 2021 did you put your blinders on and absolutely slay the day? How many times can you do it in 2022? Here’s the thing: When you gain the mental toughness to do that over and over again, you’ll experience geometric growth in your business. Check out my important message in today’s Mindset Monday.

Instagram is always evolving, and right now you can be an early adopter on one of the best opportunities it provides – Reels ads. This is basically putting money behind your short-form Reels videos and gaining the ability to target specific audiences.

On today’s episode of This Week in Marketing, our resident expert Jason Pantana will walk you through the step-by-step process of creating a Reels ad.

Don’t miss this information-packed, 13-minute tutorial.

It pretty much goes without saying that most agents prefer working with sellers over buyers.

But it’s not unanimous... as long as Alyssia Essig is in the game.

You see, Alyssia has figured out how to overcome all those tired tropes about buyers. And in the process, she’s opened up a whole new world of possibility for herself and her team.

She joins me on today’s Confidence & Conversion to discuss and debate her unusual but effective methodology, including:

• Why her long-form buyer consultation is so effective

And much, much more. If you have an open mind, you owe it to yourself to watch or listen to this 22-minute conversation.