What happens when you flip over a pack of chewing gum, dig into the ingredients, and realize you're chewing on essentially plastic and rubber? Nate did exactly that. Sparked by an oral-health crisis, combined with his background as a chef and flavor guy, he went deep into research and built Underbrush Gum from scratch. Nate takes us behind the scenes of his micro-batch experiments, the [borderline insane] cost of ingredients, the early pricing mistakes, the moment the business proved itself with 30 orders in a week, and the company's rise to prominence with over 100,000 orders per month. For anyone stuck on the sidelines with an idea, this is the kind of interview that shows what it truly takes to go from "I should do this" to "I did it".

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