Kate Macdonald and Anna Weatherlake, founders of Váhy fragrances, discuss the surprising truths hidden within the perfume industry and their journey to create a truly clean, natural fragrance line. Kate, a former corporate lawyer, and Anna, a vegan and clean-living advocate, share their passion for transparency in labeling, safe ingredients, and sustainability. Discover why they believe natural scents offer a healthier alternative, the challenges they’ve faced in breaking through the fragrance market, and why Váhy’s mission resonates with conscious consumers. If you're curious about how fragrances impact health or seeking eco-friendly beauty alternatives, this episode is for you.00:00 – Meet the Váhy Founders: Revolutionizing Clean Fragrance03:29 – The Harmful Chemicals in Fragrance You Have No Idea About06:14 – How Synthetic Scents Could Be Impacting Your Health09:45 – Exposing Greenwashing Tactics in the Beauty Industry13:02 – Why Ingredient Traceability is a Game-Changer16:30 – How Scents Can Trigger Powerful Memories20:04 – Can Friendship Survive a Business Partnership?23:15 – Why Váhy Labels Every Ingredient (Most Brands Don’t)26:50 – What’s Next? New Fragrances That Break the Mold29:32 – Final Take: Making Smarter, Healthier Choices in Beauty🔔 Don’t forget to like, comment, and subscribe for more on clean living and wellness!Connect with Me:Instagram: www.instagram.com/natkringoudisConnect with Váhy Fragrances:Instagram: www.instagram.com/vahy.co