• Collective Buying Power: Discover how joining forces with other tradies can secure better rates on materials, fuel, vehicles, insurance, and tools.
• No Credit Card Fees: Learn how to rack up points for family holidays without extra costs.
• Massive Savings: Get insights into how Buy4Tradies can help you save time and money, making your business more competitive.
• FREE Membership: Understand the benefits of joining Buy4Tradies with no membership fee or lock-in contracts.
• Real-Life Impact: Hear real stories of how Buy4Tradies is transforming the bottom lines of trade businesses across Australia.

In this episode of Lifestyle Tradie, Andy and Ange dive into the world of cost-effective marketing strategies that can help expand your trade business without draining your wallet. Learn how to maximise impact with minimal investment and discover practical methods to attract and retain customers.

Key Strategies and Insights:

• Start with Your Network: Utilise your existing contacts—friends, family, and previous clients—to spread the word about your business.
• Leverage Recommendations: Encourage satisfied customers to recommend your services to their network. Personal endorsements build trust and credibility.
• Stand Out Locally: Simple, creative methods like putting up a banner at a strategic location can draw attention. Just ensure you comply with local regulations!
• Engage with Online Communities: Participate actively in local Facebook groups and community forums. Video comments and posts can make you stand out even more.
• Optimise Your Google My Business: Regularly update your page and post images to boost your visibility and attract local customers.
• Utilise Simple Branding: Place stickers with your contact details on completed jobs, like hot water tanks or electrical switchboards, to encourage repeat business.
• Network Effectively: Join local business networking groups to build relationships and refer work within the community.
• Harness Social Media: Use free social media platforms to post engaging content that attracts your target customers.

RESOURCES mentioned in this episode:

1. Lifestyle Tradie Marketing Snapshot
2. Podcast episode: Goldmine Marketing Strategy You’re Sitting On

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Learn how to get off the tools, streamline operations, and ultimately build a profitable and sustainable business. Special guest David Jenyns joins Andy and Angela Smith to share his expertise on systemisation and how it can lead to more time, less stress, and increased profits. 

Key Strategies and Insights: 

• Building the Right Foundations 🏗️: Learn why having the right systems is crucial for efficiency and profitability. 
• Overcoming Hesitations 🤔: Address common fears and challenges around systemizing your business. 
• Expert Insights from Dave 🎙️: Gain practical advice on creating and implementing effective systems. 
• Real-Life Success Stories 🌟: Hear examples of trade businesses that have thrived through systemization. 
• The Role of Technology and AI 🤖: Discover how AI and tech tools can enhance and streamline your business processes. 
• Measuring Success 📊: Understand how to evaluate the impact of systemization on your business. 

Practical Advice: 

Start small with core systems and build up gradually. 

Record your processes using simple tools like your phone or GoPro. 

Store all documentation in a central, accessible location. 

Leverage AI for faster and more cost-effective documentation. 

Address resistance from staff by highlighting the benefits of systemization. 

FREE Downloads for This Episode: 

Systems Guide 

AI Guide For Tradies 

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In this special coaching-style episode of The Tradie Show, hosts Andy and Angela Smith sit down with Damien and Ashley from Lumos Electrical and Solar. 

As a young couple making waves in their business, they share their journey, challenges, and the transformative advice they received from Lifestyle Tradie. 

Key Takeaways:

• Early Struggles
• Joining Lifestyle Tradie
• Time Management Tips
• Automating Business Processes
• Balancing Work and Personal Life
• Imposter Syndrome and Confidence
• Marketing and Customer Retention

FREE Downloads for this episode:

1. Time Maximiser Guide
2. Nailing Repeat Business
3. Systems eBook

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Book a free strategy call and he’ll give you tailored advice ... and provide you with clarity and direction to smash out what you need to do right now to help you create the lifestyle and freedom you deserve. Details here.

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Tune in to gain practical insights and strategies to transform your trade business! 🎧✨

In today's episode, Andy and Ange dive into the tax troubles that can trip up even the savviest tradies.  

Whether you're battling bookkeeping blues or just need a refresher on GST basics, this episode has got you covered.  

Plus, we're spicing things up with our fun game to see which quirky tax claims passed the test.  

What you’ll learn ... 

🏴󠁴󠁴󠁰󠁴󠁦󠁿 Common Tax Mistakes: Learn why failing to set aside GST can wreak havoc on your finances and discover practical solutions to avoid common errors that could cost your business dearly.  

🏴󠁴󠁴󠁰󠁴󠁦󠁿 Tax Foundations: Understanding different taxes in Australia is crucial. Andy explains the essentials of GST, and why it's not your money to spend! 

🏴󠁴󠁴󠁰󠁴󠁦󠁿 Bookkeeping Wisdom: Hear why a good bookkeeper is crucial and how incorrect bookkeeping can lead to financial disaster. 

🏴󠁴󠁴󠁰󠁴󠁦󠁿 Tax Man Game: Andy and Ange play a fun game, guessing which bizarre tax claims were accepted or denied. Ever wondered if dog food or an Xbox can be claimed? Tune in! 

🏴󠁴󠁴󠁰󠁴󠁦󠁿 Insider Advice: Get tips on managing your finances better, from segregating GST to handling bookkeeping more efficiently. 

📧  TRADIE DILEMMA: Andy and Ange tackle a question from Adam in NSW about maximizing tax deductions without stepping over the line with the ATO. 

📥 FREE Downloads for This Episode:

81 Tax Deductions for Tradies 

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Tune in, get tax-savvy, and transform how you manage your trade business taxes with fun and flair!  

In this transformative episode of The Tradie Show, hosts Andy and Angela Smith welcome Chelsea Pottenger, an acclaimed international wellbeing speaker and author of "The Mindful High Performer".  

Dive deep into a discussion that shatters the stigma around mental health in the trades.  

Chelsea shares her compelling personal journey from high-performing corporate dynamo to her profound mental health challenges and how it reshaped her life and career.  

Discover actionable insights on mastering mental resilience and learn why mental fitness is just as crucial as physical strength in the trades. 
  

In This Episode, You Will Learn: 

1. Chelsea’s Personal Story: From corporate success and personal crisis to becoming a beacon of mental wellness advocacy. 

2. Mental Health in Trades: Breaking down the stigma and practical strategies for mental resilience in a high-pressure industry. 

3. Practical Mental Health Tools: Chelsea shares everyday techniques that anyone can use to reduce stress and improve mental well-being. 

4. Insights for Trade Business Owners: How understanding and addressing mental health can lead to higher productivity and retention in the trades. 

Featured Quote: 

"Physical health is only one part of the equation. Our mental health needs regular tuning and care, just like our tools. — Chelsea Pottenger" 

Resources Mentioned: 

- Book: "The Mindful High Performer" by Chelsea Pottenger 

- EQ Minds: Explore more about Chelsea’s initiatives at EQ Minds 

- R U OK? 

- The Gidget Foundation

Don’t miss out on transforming your business and personal life with insights from industry experts. Visit Lifestyle Tradie to secure your spot at our next live event and join a community that uplifts and empowers. 

Dive into this "Where's My Profit?" episode to uncover the financial missteps holding back trade business owners and discover actionable strategies that can dramatically boost your profits!

🔥 Key Insights & Strategies:

Undercharging: Many tradies, like our featured guest Chris, a plumber from Melbourne, fall into the trap of charging too little for their expertise. Learn why quoting per job, not per hour, could multiply your profits.
Quoting Strategies: Stop quoting hourly rates over the phone. Instead, price your services based on value delivered, not just time spent, avoiding the pitfall of price shoppers.
Materials Costing: Adjust your markup strategies based on material costs. Small increases in markup on low-cost items can significantly boost profit margins.
Review Practices: Regular review of job quotes and actual costs can prevent profit leakages. Implement 'job autopsies' to understand where you're losing money.
Pricing Psychology: Dive deep into how pricing impacts customer perception and attracts quality clients who appreciate value over cost.
Operational Efficiency: Simple changes in operations, like optimizing travel routes or purchasing strategies, can save costs and increase efficiency.

📚 References in this episode:
Pricing Psychology 101 podcast episode

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Ready to revolutionise your trade business? Press play and let's get into it! 🎧 

Today, Andy and Ange dive deep into the often-overlooked goldmine of retention marketing. If you're tired of the constant hustle for new customers, this episode is your ticket to easier profits and loyal customers. 🛠️💡

FREE download for this episode: 

Nailing Repeat Business: 39 Retention Marketing Strategies

Key Strategies and Insights: 

• Retention vs. Acquisition: Retention marketing is cheaper and more effective than constantly seeking new customers. Studies show that acquiring a new customer can be up to 25 times more expensive than retaining an existing one. 
• Big Impact: A small 5% increase in customer retention can boost profits by 25% to 95%.  
• Real Life Success: Andy shares how focusing on retention helped Dr. DRiP Plumbing achieve 77% repeat business. 
• Simple Techniques: From asking for rebookings to leveraging a CRM for regular customer engagement, small changes can lead to big returns. 
• Cross-Selling: Expand your offerings to increase the average job ticket. Simple add-ons or complementary services can significantly increase revenue. 
• Engagement Strategies: Use a mix of both digital (emails, social media) and physical (fridge magnets, business cards) strategies to keep your brand top-of-mind. 

Grab your FREE tickets to Lifestyle Tradie on Tour here.

This episode is packed with practical advice to turn your current customers into your biggest fans. Tune in, apply these insights, and watch your trade business thrive! 

Join Andy and Ange as they dive into the world of emotional intelligence and its transformative impact on leadership in the trades. It’s time to debunk the old "tough it out" mindset and explain how understanding and managing emotions can propel you to new heights of leadership. 

📌Key Insights & Strategies: 

• Emotional Intelligence isn't about suppressing feelings but about harnessing them to foster better relationships and effective leadership. 
• The Four Key Components of Emotional Intelligence. 
• Self-awareness: Recognise your emotions and their impact on your actions. 
• Self-regulation: Manage your emotions constructively, especially in stressful situations. 
• Social awareness: Understand the emotions of others in the workplace, enhancing teamwork and conflict resolution. 
• Practical Leadership Advice 

And more ...  
  

📥 FREE Downloads for This Episode: 

1. How To Be A Good Leader Guide

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Tune in, download the free resources, and step up your leadership game with emotional intelligence today! 

We're thrilled to welcome Simon Wills and Ali Ralston, the dynamic duo behind The Heater Man and Rozelle Plumbing to The Tradie Show. Simon and Ali share their journey from the UK to establishing robust, customer-centric businesses in Australia. Tune in to learn about their unique strategies that fuel a 20% annual growth, clever branding, and the art of pivoting in a rapidly changing industry. 

🛠️ Key Highlights & Strategies: 

Brand Building: Learn from Simon's approach to creating a standout brand from day one, with well-designed uniforms, branded vans, and a strong online presence. 🌟 

Customer Service Excellence: Discover the importance of top-notch customer service and consistent communication to enhance customer satisfaction and retention. 📞 

System Integration: Explore how integrating smart software like ServiceMate early can streamline operations and boost efficiency. 💻 

Marketing Mastery: Ali delves into the power of targeted local marketing and leveraging experts for cutting-edge social media strategies. 🎯 

Sustainable Business Practices: Hear about their proactive steps towards sustainability and adapting business models to align with future market changes. 🌍 

Personal Insights: Gain personal insights on maintaining balance and the power of community in business growth. 🔄 

Ready to transform your trade business and skyrocket your profits?  

Join us at ‘Lifestyle Tradie On Tour’, our not-to-be-missed event packed with actionable insights and networking opportunities. Learn from industry leaders how to optimize your business model for success.  

Reserve your FREE ticket now at www.LifestyleTradie.com.au and experience a day of learning and growth.