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Most Canadians have no idea what actually happens to the money they put into their whole life insurance policy. On today’s episode, Darren and Christina break down how Canadian whole life insurance companies really invest your premiums.

From billion-dollar real estate projects, farmland, timberland, infrastructure, and even NHL stadiums, these funds are built for long-term stability and consistent dividends. We reveal surprising real-world investments you probably never knew you were a part of as a policyholder.

Whether you’re curious about fixed income, equities, or unique real asset investments, this episode shows why whole life insurance is often called one of the safest and most diversified financial vehicles in Canada. Tune in now!

Show notes:

00:00 - Introduction

1:50 - Quick recap of whole life insurance in Canada

6:45 - The structure of a participating whole life account

10:00 - Fixed income investments

12:25 - Equities

14:25 - Real estate investments

17:05 - Surprising investments

20:40 - Why do the insurance companies invest this way?

24:00 - Wrap-up

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