In this Q&A, I answer your biggest questions about building and scaling a newsletter in 2025. We cover everything from whether LinkedIn newsletters are still worth it, to what platform you should use (Beehiiv, Kit, Substack, or Klaviyo), and the most effective ways to grow your audience organically. I also share what I’d do if I had to start from scratch, how AI is reshaping content creation, when to pivot your strategy, and how to price your first sponsorships.

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Episode Questions & Timestamps

00:00 Introduction to Q&A
00:26 The truth about LinkedIn newsletters in 2025
02:54 What newsletter business would you start if you had to begin from scratch tomorrow?
07:43 Should you use Beehiiv, Kit, Substack, or Klaviyo?
11:20 What are the best organic growth strategies for newsletters?
14:06 How do you think about newsletter vs. YouTube content?
16:16 How will AI impact the newsletter space?
18:50 How do you decide when to pivot your content strategy?
21:41 How should you communicate a publication name change to your audience?
24:39 How do you approach newsletter sponsorship pricing?
28:38 What’s the best way to approach list cleaning and re-engagement?