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Unlock the secrets behind creating a skincare brand specially tailored for teenagers, as we delve into a candid conversation with mother-daughter duo Elise Tabin and Madysen Minton, the brains behind TWiiSH. Get ready to be inspired by Maddy’s personal acne struggles during COVID-19 and how this led to the innovative skincare line, designed to fill the significant gap in the market for teenager-focused skincare products. Hear about their journey from concept to creation, the rigorous trial and error process in finding the right formula, and the importance of offering a variety of products for teenagers to experiment with before resorting to harsh treatments.

This episode is a goldmine of information, not only about skincare but also about the collaborative process they engaged in with a Harvard-trained chemist. Discover the power of silver, benzoyl peroxide, salicylic acid, and retinol, and learn about the meticulous care they took in ensuring the potency of these ingredients was safe for young skin. Also, be enlightened on the importance of teaching teenagers the basics of skincare, and the considerations that went into creating a cleanser that was not only effective but also fun and inviting for teenagers.

Finally, Elise and Mady will guide you through their creative journey in naming and branding of TWiiSH. Learn how they meticulously refined their logo and packaging to appeal to both teenagers and adults, and the significance behind the name TWiiSH, a unique blend of 'team' and 'wish'. This behind-the-scenes peek into the creation of TWiiSH is filled with nuggets of wisdom and inspiration for anyone interested in skincare, brand creation, or the journey of two women filling a significant gap in the market.

 Available now on www.twiish.com

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