Per Sjöfors is the Founder and CEO of Sjöfors & Partners Inc, Los Angeles. He used pricing as the lever to turn around several European and US companies in his 25 years of executive management experience. Per believes that what business schools teach about pricing is too abstract for executives to act on and has made it his life’s work to make pricing practical and actionable.

Per has a unique appreciation for the importance of optimal pricing and brings with him his international experience of pricing practices from a global perspective. He has helped over 600 clients substantially increase sales and profits by bringing understanding of how pricing affects sales volume, adding billions to their bottom line.

HOST'S DETAILS:

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►Debra Chantry-Taylor is a Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

►See how she can help you: https://businessaction.co.nz/

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GUESTS DETAILS:

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►Website:https://www.persjofors.com/

►Books:

1. The Price Whisperer: A Holistic Approach to Pricing Power: https://www.amazon.com/Price-Whisperer-Holistic-Approach-Pricing/dp/1637351178

2. 7 Easy Steps To Successfully Increase Prices: ...And Keep Your Customers Happy: https://www.amazon.com/Easy-Steps-Successfully-Increase-Prices-ebook/dp/B015GOOMJY/ref=sr_1_2?qid=1663298761&refinements=p_27%3APer+Sjofors&s=books&sr=1-2&text=Per+Sjofors

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