Alison explains how creators may be quietly losing trust, opportunities, brand deals, and long-term credibility through small communication mistakes, from rude DMs and poor follow-ups to oversharing online and confusing “authenticity” with bad manners. She also breaks down why etiquette is making a comeback in 2026, how to show up more professionally online and offline, and why soft skills can be the difference between having an audience and building a real community.

This conversation is a practical guide for creators who want to build a personal brand that lasts, communicate with more confidence, and become someone brands, audiences, and business partners genuinely trust.

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https://www.instagram.com/garylipovetsky?igsh=MWVoMXUycmhtMDZ5eg==

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Timestamps:

00:00 Intro

02:00 Why etiquette matters for creators

03:00 Has authenticity become an excuse for bad manners?

06:00 Why etiquette is making a comeback in 2026

10:00 The importance of first impressions

13:00 How to optimize how people perceive you

18:00 The etiquette habit that signals someone will win

23:00 The DM mistakes costing creators brand deals

26:00 Is ghosting rude?

30:00 Oversharing on social media

31:00 Audience vs. community

33:00 What makes creators look insecure to brands

34:00 Why thank you notes still matter

37:00 How to apologize when you offend someone

39:00 Confidence vs. arrogance

40:00 Speaking pace and communication style

44:00 Rapid-fire etiquette questions

48:00 The truth about tipping culture

50:00 Which generation has the worst manners?

53:00 The most underrated etiquette advice

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