The Unmistakable Creative Podcast

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How does what we know get in the way of what we don’t know, but need to learn? I felt like I finally knew stuff. But now I’m leaving and going into a new environment. And I began to wonder, how does all of this mastery and competence that I have built the hard way, how is that actually now going to be a liability in this new environment? I could see it wasn’t just a question for me. We’re living in fast times. Technology is causing our business cycles to spin so fast that often we don’t even face the same problem twice. There’s not a lot of opportunity to for reuse. And we’re working in an environment where what we know isn’t nearly as important as how fast we learn- Liz Wiseman

“For me it’s pretty obvious that what people are searching for is inside. I think we’re sold that it’s outside of us. People in this world do a pretty good of selling that it’s outside of you. And you need to go get more to get it. My understanding is that doesn’t satisfying anything deep down. It’s almost like a dope fiend. It’s triggering a response that you’re an addict. And you’re never go to solve anything”. – Graham Betchart

Resources and Books

Play Present

The Lucid App

Hosted on Acast. See acast.com/privacy for more information.

“For me it’s pretty obvious that what people are searching for is inside. I think we’re sold that it’s outside of us. People in this world do a pretty good of selling that it’s outside of you. And you need to go get more to get it. My understanding is that doesn’t satisfying anything deep down. It’s almost like a dope fiend. It’s triggering a response that you’re an addict. And you’re never go to solve anything”.  – Graham Betchart

Play Present

The Lucid App

Hostgator hosts your website. As you have heard on the show, you can get a 30% discount on the hosting of your next creative or business project’s website hosting by clicking here.

Designcrowd gives you access to an entire creative team at a price that is accessible to anyone. For $100 off your first design project, click here and use promo code CREATIVE.

Are you ready to discover the secrets behind creating work that captivates and compels others? Join us in this engaging episode as we dive deep into the realm of irresistible work with the renowned author and speaker, Sally Hogshead.

Sally Hogshead is a world-class branding expert, best-selling author, and a captivating storyteller. In this thought-provoking interview, she shares her valuable insights into how you can make your work stand out in a crowded market. Through her groundbreaking research, Sally has uncovered the key triggers that elicit fascination in others, and she'll show you how to leverage these triggers to make your work impossible to resist.

During the conversation, Sally delves into the science of fascination, explaining how certain individuals and ideas hold our attention more than others. By understanding the seven universal fascination triggers, you'll gain a fresh perspective on how to craft your work in a way that resonates deeply with your audience.

Unlocking the secrets of Sally Hogshead's work empowers you to create meaningful connections, increase your influence, and leave a lasting impact on the world. Whether you're an entrepreneur, artist, or creative professional, her expertise will inspire you to tap into your uniqueness and create work that sparks fascination and engagement.

Join us in this captivating conversation with Sally Hogshead and discover how you can make your work a magnet for attention, admiration, and success. Get ready to unleash your full potential and create a lasting impact in the hearts and minds of others.

Note: This episode contains invaluable insights from Sally Hogshead herself and is a must-listen for anyone looking to elevate their creative endeavors and professional pursuits.

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“Fascination is your brain’s most intense state of focus. When you’re fascinated it’s a feeling of complete immersion. Some people call that flow. You can call that being in the zone. When an athlete is completely focused and fascinated, think of Michael Jordan Flying towards the hoop. You’re at your most accurate. You’re at your most creative. You have your greatest opportunity to have a breakthrough.  When I talked to neuroradiologists about what the brain looks like in a state of fascination, it looks like it’s falling in love.

It’s firing on all cylinders.

Everything is going smoothly.

It’s completely engrossed, mesmerized and in the moment

That’s why when you feel fascinated by a person or even by a TV show or a book, you’re so in the flow that times goes by. You connect fully with the object of your fascination.” – Sally Hogshead

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Truecar

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Designcrowd

Check out DesignCrowd.com/creative  for a special $100 VIP offer for our listeners.  Or just enter the discount code “CREATIVE” when you’re posting a project on DesignCrowd.

Over the course of her ad career, Sally Hogshead has won hundreds of awards for creativity, copywriting and branding, and was one of the most awarded advertising copywriters right from start of career.  She is the creator of the Fascination Advantage assessment: the world’s first personality assessment that measures what makes someone fascinating. Unlike the Myers-Briggs type indicator or the StrengthsFinder™ test, this assessment is not about how you see the world–it’s how the world sees you.

“Unfortunately we see a lot of shows like Lockup and so forth that portray a certain subset of what goes on in prison. And that’s real. But there are a lot of things that are not necessarily shown all the time that are really positive.

I had no experience with prison. Never been a prison before. I stepped in San Quentin the first time. I had the same sort of perception that most people do. San Quentin is a very ominous looking place. It has all the death row inmates for California. I thought this a place where people go to serve out their time and a lot of these guys are beyond any type of help. That was my perception and for most people I think that’s the case.

I did a small class talking about entrepreneurship, and I did not have any idea that the response that I would get would be so amazing and deep. These guys were just thirsting for education, for conversation about things that they were so interested in. They wanted to start business. They wanted to learn. And it really immediately changed my perception of that. ” – Chris Redlitz

Chris Redlitz is a general partner of TransCapital Media and the founder of The Last Mile, which prepares incarcerated individuals for successful reentry through business and technology training.

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“Unfortunately we see a lot of shows like Lockup and so forth that portray a certain subset of what goes on in prison. And that’s real. But there are a lot of things that are not necessarily shown all the time that are really positive.

I had no experience with prison. Never been a prison before. I stepped in San Quentin the first time. I had the same sort of perception that most people do. San Quentin is a very ominous looking place. It has all the death row inmates for California. I thought this a place where people go to serve out their time and a lot of these guys are beyond any type of help. That was my perception and for most people I think that’s the case.

I did a small class talking about entrepreneurship, and I did not have any idea that the response that I would get would be so amazing and deep. These guys were just thirsting for education, for conversation about things that they were so interested in. They wanted to start business. They wanted to learn. And it really immediately changed my perception of that. ” – Chris Redlitz

Hostgator

Hostgator is offering 30% off all hosting packages for Unmistakable Creative listeners. Visit hostgator.com/creative and use the promo code creative for 30% of all hosting packages

Designcrowd

Check out DesignCrowd.com/creative  for a special $100 VIP offer for our listeners.  Or just enter the discount code “CREATIVE100” when you’re posting a project on DesignCrowd

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Chris Redlitz is a general partner of TransCapital Media and the founder of The Last Mile, which prepares incarcerated individuals for successful reentry through business and technology training.

Samantha Skelly, creator of Hungry for Happiness joins us to discuss the power of learning to listen to your body to develop stronger intuition

Highlights 

• Turning fear into a catalyst for growth
• How small disciplines turn into a daily habits
• Lessons in creativity from Samantha’s time as a dancer
• Shutting down the world in order to hear our own voice
• Bringing an element of performance into the work
• Why listening to our bodies can be the path to intuition and happiness
• Learning to change our relationship to pain
• Developing resilience in our lives
• Two key questions that teach us to listen to our bodies

Quotes

There’s so much wisdom that comes from within. But we’re so consumed with consuming.

When we’re a state of comparison, we’re in a state of scarcity.

What feels good for you is going to inspire the world.

Samantha Skelly is on mission is to build a community of 1 million women that have experienced sustainable weight loss due to a strengthened relationship with food and their bodies.

Hosted on Acast. See acast.com/privacy for more information.

Samantha Skelly, creator of Hungry for Happiness joins us to discuss the power of learning to listen to your body to develop stronger intuition

Turning fear into a catalyst for growth

How small disciplines turn into a daily habits

Lessons in creativity from Samantha’s time as a dancer

Shutting down the world in order to hear our own voice

Bringing an element of performance into the work

Why listening to our bodies can be the path to intuition and happiness

Learning to change our relationship to pain

Developing resilience in our lives

Two key questions that teach us to listen to our bodies

There’s so much wisdom that comes from within. But we’re so consumed with consuming.

When we’re a state of comparison, we’re in a state of scarcity .

What feels good for you is going to inspire the world.

Hostgator

Hostgator is offering 30% off all hosting packages for Unmistakable Creative listeners. Visit hostgator.com/creative and use the promo code creative for 30% of all hosting packages

Truecar

Truecar users save an average $3221 off MSRP. Over two million cars have been sold using through the Truecar certified dealer network. Visit Truecar.com or download the Truecar app.

Truecar app.

Designcrowd

Check out DesignCrowd.com/creative  for a special $100 VIP offer for our listeners.  Or just enter the discount code “CREATIVE100” when you’re posting a project.

Samantha Skelly is on mission is to build a community of 1 million women that have experienced sustainable weight loss due to a strengthened relationship with food and their bodies.