Today Neal is talking with Pawan Deshpande, the CEO and Founder of Curata. They discuss Curata on the eve of the Social Tools Summit in Boston. Curata provides tools that help marketers curate content and publish it many channels, as well as provide analytics, best practices, and machine learning to make content curation and creation easier and more effective. Curata can schedule content, build posts from relevant metadata, and even suggest images. Pawan also discusses the company’s history, the value of content curation, and the future of content curation and creation convergence.

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