What value does video strategy actually bring to the table? For a business choosing to work with a video company to produce their videos, how does the conversation change when the focus is on strategy first?

In today’s interview we’ll be exploring just that.

My guest today is a video strategist (and an awesome student of the Online Video Strategy Blueprint Program) who together with her husband run their own video production and strategy company based in Canada.

Fiorella Cunha is Co-founder & Video Strategist at Storia Photo Video.  Where her main role is working with business owners in designing an effective video strategy which forms the foundation for all other aspects of video production and distribution.   She also manages client accounts, production schedules and works to acquire and build new client relationships. 

A Ryerson graduate with 22+ years of experience as a business owner, and 12 years of experience in the corporate universe prior to that, Fiorella is no stranger to the world of business, public relations, and the importance of constantly growing your client base and capturing your target audience in tailored and engaging ways. Storia’s focus today remains the client; and creating, producing, and distributing video content for businesses to help them leverage the power of video marketing.