Online business may keep rebranding itself, but the tropes? 

They never die—they just get slicker. 

In this episode, we’re walking down memory lane and revisiting The Very Tired Tropes of Online Business to see how the same old tactics have evolved in 2025. 

Spoiler: they’re back, sneakier than ever. 

Topics discussed in this episode:

• Definition of tropes in online business

• Sales tropes that are still thriving in 2025

• New sales tropes

• Relatability tropes 

• Shift from flashy luxury to curated “realness”

• Money tropes that are still everywhere

• Pivot tropes

• The disappearing act: online figures vanish and rebrand without context

• Ways you can protect yourself 

For detailed show notes and links to everything mentioned in this episode, please visit duped.online. For more Duped, including monthly bonus episodes, join the Patreon.