The Vine Podcast

If you've ever wondered how to describe your blog to someone or wanted to help others spread the word for you, discovering your brand messaging is essential. Brand messaging is the language you use and communicate to your readers that helps them get it

If you aren't feeling super clear about your brand messaging or how to convey the heart behind your blog, this episode is for you.

In this episode we'll cover:

• What is brand messaging?
• Figure out your ideal reader
• Figure out your messaging
• How to be consistent
• Where to use your brand messaging

Download the free branding foundations workbook!

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Web Design for Food Bloggers

If you have been trying to gain traction on Pinterest but haven't been getting the pin discovery you've been after, you have come to the right place! In today's episode, Kate Ahl of Simple Pin Media, joins me for a conversation around the top Pinterest mistakes you might be making and how you can fix them. In this episode, I'll cover:

• What's changed about Pinterest
• How to start using story pins
• Three mistakes you are making on Pinterest
• Building a fabulous team

Connect with Kate:

Simple Pin Media | Simple Pin Media on Instagram | KateAhl.com

Connect with Madison:

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Web Design for Food Bloggers

Let's talk about categories! One of the conversations I always seem to have with my clients is around how to properly use categories to organize their blog. In this episode, we discuss the importance of categories, how many you should have, and what to do if you've never considered your categories before. In this episode, I'll cover:

• When to use a category versus a tag
• What categories to get rid of/keep
• Redirecting from old category links to new ones
• Setting up amazing category pages for SEO

Resources:

• Episode 30: How to Customize Your Recipe Index
• Episode 27: What should be on your homepage
• Feast Design Co: How to Use Categories

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Web Design for Food Bloggers

As a food blogger, I can almost guarantee one of your goals is to increase your traffic. Often we think about getting NEW users to your site. But what about the ones that are already visiting?

In this episode, I'll cover how to:

* Get into the head of your reader

* Make it easy to see related posts and/or links

* Make sure the structure of your website is set up properly

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Web Design for Food Bloggers

In today's episode, I'm going to be talking about a subject that makes a lot of people really uncomfortable, which is money. More importantly, I'm going to be talking about how you can pay yourself as a food blogger and how you can really make this a priority going forward.

As you are structuring your business and really looking forward at what you want your food blog to do for you and your family and how ultimately you can start paying yourself or start paying yourself more.

In this episode, we'll cover:

• Why does paying yourself matter?
• Figure out where you're at now
• Set goals for yourself
• Review and increase pay!

Other Resources:

• Legacy Journey by Dave Ramsey
• Profit First by Mike Michalowicz
• Give Yourself a Raise

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Web Design for Food Bloggers

Reviewing your goals for your blog is so important to making sure that the hard work you're putting into your blog is working. Setting aside some time to do this every quarter is a great way to make sure you're routinely auditing your efforts. In this episode I'll share what you should be reviewing on a quarterly basis to make sure your blog is staying on track!

In this episode we'll cover:

• Review analytics and finances monthly
• Review any goals or projects you set for the past quarter
• Reflect on the past quarter

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Web Design for Food Bloggers

In today's episode I'm sharing how important your homepage is for your food blog and how you can strategically plan what should go on it. The homepage of a food blog is often overlooked but it can be a huge key to turning random page views into raving fans!

In this episode, we'll cover:

• What should your homepage do?
• What elements should your homepage have?
• What content should be on your homepage?

Resources mention:

• 003: Clear & Strategic Messaging for Your Blog
• 019: How to Get Clear on Your Blog's Tagline
• 026: How to Strategically Set Goals for Your Food Blog
• 011: How to Design a Freebie for Your Blog

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Web Design for Food Bloggers

Have you started using the Gutenberg editor on WordPress yet? If you haven't or you have no idea what it is, today's episode will help! I'm sharing what you need to know about Gutenberg, when you need to switch, and how it's revolutionizing the way people are blogging.

In this episode we'll cover:

• Classic Editor Plugin no longer supported after 2021
• Benefits of using Gutenberg
• How to make the switch
• Simplify with Gutenberg is opening 3/1!

Simplify With Gutenberg Course Waitlist

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Web Design for Food Bloggers

Sometimes getting started with a blog post is the hardest part! Often bloggers are trying to reinvent the wheel every time they sit down to write a post, instead of having a basic outline they follow every time. In today's episode, I'm sharing 5 helpful tips you can include in your blog posts to provide more value for your reader and showcase your expertise.

In this episode we'll cover:

• Specialty ingredients / Tools
• What makes this recipe unique
• Storing tips
• Alternate cooking methods
• Diet/allergy alternatives

Simplify With Gutenberg Course Waitlist

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Web Design for Food Bloggers

Have you ever struggled with making your blog posts longer, without just adding fluff to them? In today's episode, I'll share some easy ways you can make your blog posts longer to make them more engaging and help your readers stick around longer!

In this episode we'll cover:

• Word Count and SEO
• What type of content to include in your blog posts?
• Style tips for longer blog posts
• Link to related posts

Simplify With Gutenberg Course Wailist

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Web Design for Food Bloggers