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The WARC Podcast episodes
- Marketing Truth #2: Strong brands have an effectiveness advantage
In this second episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Colin Chow, Global Managing Partner at TwentyFirstCenturyBrand, discuss how having a strong brand boosts effectiveness and yields improved results in all marketing channels, including performance.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
38 min - 3 in 15: Health of creativity
WARC’s David Tiltman talks to Amy Rodgers, Head of Content for WARC Creative about the Health of Creativity report. Discussing what percentage of creative ideas are also awarded for effectiveness, and what are some characteristics of these highly awarded ideas?
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
28 min - Are Chinese brands on to something on the global stage?
WARC’s China Editor Jenny Chan talks to Chris Baker, founder at Totem Media. Discussing performance versus brand building, evolving TikTok strategies, and how Chinese brand can build trust globally.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
33 min - 3 in 15: Sports media in the era of fragmentation
WARC’s SVP Content David Tiltman talks to WARC Media’s Alex Brownsell and Celeste Huang about the latest Global Ad Trends report on sports media in the era of fragmentation. Discussing the evolving relationship between TV media and sport, the consumption of sports content on social platforms and the upcoming Paris 2024 Summer Olympics.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
22 min - How brands can support responsible media investment
WARC’s Cathy Taylor talks to Lou Paskalis, Chief Strategy Officer of Ad Fontes Media, and CEO and Founder of AJL Advisory, and Arielle Garcia, founder of ASG Solutions. Discussing how the media and marketing ecosystem can, and should, move to take more responsibility for how its money flows.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
39 min - Did 2024's Super Bowl ads reflect US diversity?
WARC’s Cathy Taylor talks about 2024’s Super Bowl ads and how well they represented the diversity of the US. A discussion with Morgan Gregory, founder and CEO at Alltold, Walter Geer, chief creative officer, Innovation North America at VML, and Nate Swift, chief strategy officer at O'Keefe Reinhard & Paul.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
42 min - L'Oréal on how to effectively build brands in the world’s fastest growing markets in the digital age
WARC’s Asia editor Rica Facundo talks to L'Oréal’ Lex Bradshaw-Zanger, CDMO SAPMENA Region about L'Oréal’s approach to brand building in the era of digital. Discussing beauty tech, applying marketing fundamentals, and what we can learn from the dynamic digital landscape of APAC.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
36 min - The Cost of Dull, and Highlights from Creative Impact NYC
WARC’s Americas Editor Ann Marie Kerwin and SVP Content David Tiltman talk about Creative Impact NYC. Discussing putting creativity back into effectiveness, the importance of having a creative culture, and how ideas get stuck.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
32 min - Why signalling matters in media
WARC’s Alex Brownsell speaks to Rich Kirk, Chief Strategy Officer at EssenceMediacom, and Ian Murray, co-founder of a new consultancy Burst Your Bubble. They discuss new research into ‘signalling’ - in other words, the unspoken qualities that a media channel conveys, and the impact this can have on advertising effectiveness.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
41 min - 3 in 15: Future of Media 2024
WARC's Alex Brownsell and Paul Stringer talk about three key themes from 2024's Future of Media report. Discussing platform power in the era of AI, the decline of linear TV as an advertising channel, and attention measurement.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
21 min
About The WARC Podcast
From the publisher's feed
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
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