In the latest episode of the Marketing Vanguard podcast, we welcome John Solomon, CMO at Therabody, for a revealing conversation on transforming a single-product company into a diversified wellness ecosystem through marketing. Listen in for John’s tried-and-tested strategic frameworks that have enabled Therabody to expand while maintaining brand integrity and consumer trust. This conversation emphasizes the importance of investing in a differentiating asset that makes your brand a stand-out in its segment. 

What You'll Learn:

• How to define and defend distinctive assets while protecting your brand's unique visual and functional properties
• Why the four-year CMO tenure marks a critical inflection point and how to pace your 4 years in the role 
• The "science-first differentiation" strategy for crowded categories
• How to reframe messaging from adjectives like "speeds and feeds" to tangible consumer outcomes
• The partnership-as-distribution model to reach new audiences
• Why entertainment partnerships require risk framework conversations with stakeholders

Unlocking the Creator Economy with Awin

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Here’s how brands can maximize their influencer marketing:

• Find the right creators – Access a diverse network of influencers, even in niche markets.
• Track performance with full transparency – Measure impact from awareness to conversions in real time.
• Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.
• Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach

Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today!

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