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There’s a simple trick governments use to dramatically change the behaviour of their population. It’s been known to keep kids in school, reduce imprisonment, encourage healthy eating, and lower household energy bills. And yet, this well-known trick has surprising, detrimental consequences.
Today, I chat with London’s most popular taxi driver Tom Hutley about the problems with making things easy. We talk about Uber, stocks, and organ donations, and explain why the easy option isn’t always best.
Tom’s channel: https://www.youtube.com/@TomtheTaxiDriver
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Take the Science of Marketing course: https://science-of-marketing.teachable.com/
4.7
164164 ratings
There’s a simple trick governments use to dramatically change the behaviour of their population. It’s been known to keep kids in school, reduce imprisonment, encourage healthy eating, and lower household energy bills. And yet, this well-known trick has surprising, detrimental consequences.
Today, I chat with London’s most popular taxi driver Tom Hutley about the problems with making things easy. We talk about Uber, stocks, and organ donations, and explain why the easy option isn’t always best.
Tom’s channel: https://www.youtube.com/@TomtheTaxiDriver
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Take the Science of Marketing course: https://science-of-marketing.teachable.com/
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