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Welcome to episode #281 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #40 of Media Hacks. Joining me for this chat is C.C. Chapman, Hugh McGuire and Julien Smith. In a world of unconferences, crowdsourcing and Social Media, it's surprising how many people struggle with the messages coming out of the Occupy Wall Street movement. If anything, it is a testament to everything that has been built in these online channels for the past decade. In this episode, we look at the media, the messages and how - in a world of media fragmentation - we can't be freaked out when people's messages become fragmented as well. This is not so much about politics as it is about the media, messages and the social implications of power and publishing. As with all episodes of Media Hacks, some of the language is not safe for work (blame Julien). Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #281 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #281 - Host: Mitch Joel.
Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image
Welcome to episode #280 of Six Pixels Of Separation - The Twist Image Podcast. What's going on up there? I mean in your brain. Is it possible that our marketing efforts can embed themselves so deep in our psyche that it makes Inception look like The Sound of Music? You may have heard about neuromarketing and how major companies leverage things like brain scans and more to better understand how a brand resonates with consumers, well Roger Dooley is here to show us how every business (small, medium and large) can leverage this information (and it doesn't cost much!) to better brand and market their wares. Dooley is best know for his Blog, Neuromarketing, and just recently released his first book, Brainfluence - 100 Ways to Persuade and Convince Consumers with Neuromarketing. If you're curious to know how deep a brand can go, this Podcast is for you. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #280 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #280 - Host: Mitch Joel.
Tags: advertising bite size edits blog blogging blue sky factory book oven brainfluence cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire in over your head inception itunes julien smith librivox managing the gray marketing marketing over coffee media hacks neuromarketing new marketing labs online social network podcast podcasting pressbooks roger dooley six pixels of separation social media 101 social media marketing strategy the sound of music trust agents twist image
Welcome to episode #279 of Six Pixels Of Separation - The Twist Image Podcast. I wish more people would read (more) books. In a world of Blog, Podcasts, Twitter, magazines and more, I still get the most value out of reading and thinking about a good book over anything else. If you've been playing along at home, you'll know that a frequent guest on the show (and one of the Media Hacks co-host) is Hugh McGuire. Along with starting one of the most interesting open source projects, LibriVox (for audio books based on books in the public domain), Hugh also works on book and publishing start-ups. He's currently got iambik and PressBooks rolling, but hasn't stopped there. Just recently, he launched a new book (which he co-edited with Brian O'Leary) for O'Reilly called, Book: A Futurist's Manifesto. The book publishing industry is going through dramatic change and digitization. With that comes some fascinating lessons for marketers and marketing. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #279 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #279 - Host: Mitch Joel.
Tags: advertising bite size edits blog blogging blue sky factory book a futurists manifesto book oven book publishing brian oleary cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire iambik in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image
Welcome to episode #278 of Six Pixels Of Separation - The Twist Image Podcast. Do you know what the ultimate question for your business is? The evolution of customer service and brand loyalty is a topic that has captured the imagination of Fred Reichheld for over twenty years. In 1996, the Bain Fellow published his first book, The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. Recently, Reichheld (along with co-author, Rob Markey) published a newly updated version of his 2006 seminal book, The Ultimate Question (now titled, The Ultimate Question 2.0). So, in case you were wondering, the ultimate question is: "How likely is it that you would recommend this company to a friend or colleague?" A businesses ability to not only understand the answer to this question, but to benchmark their success, led Reichheld to create and champion the Net Promoter Score System - which companies (the world over) now use to define how much love their consumers have for them. It was an honor that Fred agreed to take part in this chat. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #278 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #278 - Host: Mitch Joel.
Tags: advertising bain bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn customer service digital dads digital marketing facebook facebook group fred reichheld hugh mcguire in over your head itunes julien smith librivox loyalty rules managing the gray marketing marketing over coffee media hacks new marketing labs new promoter score system online social network podcast podcasting pressbooks rob markey six pixels of separation social media 101 social media marketing strategy the loyalty effect the ultimate question the ultimate question 20 trust agents twist image
Welcome to episode #277 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #18.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 18th conversation (or, as I like to affectionately call it, Across The Sound 18.20). While neither of us can claim to be politicians or economist, we discuss the power, value and merits of #occupywallstreet and how Social Media continues to play a pivotal role in our redesigned world. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #277 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #277 - Host: Mitch Joel.
Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group flip the funnel hugh mcguire in over your head itunes jaffe juice jaffe juice tv join the conversation joseph jaffe julien smith librivox life after the 30-second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image
Welcome to episode #276 of Six Pixels Of Separation - The Twist Image Podcast. If you're thinking about online communities, conversations and the true power of Social Media, you need to be following Valeria Maltoni. She helped build Fast Company Magazine's online community back in the day and since then, Valeria has become a true advocate for the power of marketers to build online communities and how to leverage and nurture online influencers as brand champions. Her highly popular Blog, Conversation Agent, acts as a hub for many of her peers in the Marketing industry and is a "must-read" Blog (I'm in that lot!). She's been a guest of the show before, and now we're here to discuss the business behind conversations... and if there truly is one. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #276 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #276 - Host: Mitch Joel.
Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn conversation agent david usher digital dads digital marketing facebook hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image twitter valeria maltoni
Welcome to episode #275 of Six Pixels Of Separation - The Twist Image Podcast. When one person, a MacBook computer and an iPad can create a multi-million (or multi-billion!) dollar business, it changes the face of business as we know it. This evolution of business has given rise to a nation of startups. The challenge is that resources are still tight, they are being developed on razor sharp budgets and everyone is trying to figure out how to become the next Mark Zuckerburg or Steve Jobs. The reality is that most people will fail. Thankfully, many entrepreneurs have walked this path before, and they are sharing how to think and build a modern startup. One of the latest innovations is the concept of The Lean Startup that was created by Eric Ries. In the past little while, Eric published his first book on the topic, The Lean Startup. Now, whether you're starting a new business or thinking desperately about innovation within a bigger organization, the concepts that Eric talks about are fascinating. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #275 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #275 - Host: Mitch Joel.
Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing entrepreneur eric ries facebook hugh mcguire in over your head ipad itunes julien smith librivox macbook managing the gray mark zuckerburg marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing startup startup lessons learned steve jobs strategy the lean startup trust agents twist image
Welcome to episode #274 of Six Pixels Of Separation - The Twist Image Podcast. Think about some of the most iconic bands in the history of rock n' roll. It can be anybody and everybody from U2 and the Grateful Dead to KISS and AC/DC. While the guitar riffs stick in our brains like gum on hot cement, there's something more powerful happening beneath the surface: these rock bands are all amazing brands. The true embodiment of a great brand can be defined by seeing the cult-like affection that raving fans have for their favorite bands. This concept pushed music industry veteran, Steve Jones, to write the book, Brand Like A Rock Star. The truth is that most brands probably don't emote the same kind of feelings that some of our most favorite rock bands give us, but there are some key lessons that every brand can learn from our favorite brands. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #274 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #274 - Host: Mitch Joel.
Tags: acdc advertising bite size edits blog blogging blue sky factory book oven brand like a rock star cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook grateful dead hugh mcguire in over your head itunes julien smith kiss librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks rock and roll rock band six pixels of separation social media 101 social media marketing steve jones strategy trust agents twist image u2
Welcome to episode #273 of Six Pixels Of Separation - The Twist Image Podcast. Seth Godin is more than a Marketer's Marketer, he's quickly becoming a major book publisher that is making the other major book publisher's nervous. He threatened to re-invent the book publishing business earlier this year with The Domino Project (powered by Amazon) and, with close to ten titles already released (all of the best-sellers), he has yet to disappoint. It turns out, that publishing other business book authors has also inspired him to write even more. His latest book, We Are All Weird, is a blunt look at the end of mass media and what this all means to marketers still scrambling to save traditional advertising (hint: it ain't pretty). As usual, Seth is insightful, funny and always provocative (part of the reason each and every one of his own books are consistent best-sellers). Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #273 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #273 - Host: Mitch Joel.
Tags: advertising all marketers are liars amazon bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook free prize inside hugh mcguire in over your head itunes julien smith librivox linchpin managing the gray marketing marketing over coffee meatball sundae media hacks new marketing labs online social network permission marketing podcast podcasting poke the box pressbooks purple cow seth godin six pixels of separation small is the new big social media 101 social media marketing strategy survival is not enough the big moo the big red fez the bootstrappers bible the dip the domino project tribes trust agents twist image unleashing the ideavirus we are all weird
Welcome to episode #272 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #17.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 17th conversation (or, as I like to affectionately call it, Across The Sound 17.20). As fate would have it, we were both speaking in Huntington Beach, CA, so the night before our presentations we sat by the hotel bar overlooking the pacific ocean and recorded this rambling chat about the next phase of marketing and communications (as we see it). Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #272 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #272 - Host: Mitch Joel.
Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group flip the funnel hugh mcguire in over your head itunes jaffe juice jaffe juice tv join the conversation joseph jaffe julien smith librivox life after the 30-second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image
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