<p>Spotter buys YouTubers’s back catalogs in exchange for capital to grow their businesses—and the company recently announced plans to invest $1 billion in creators. CEO Aaron DeBevoise explains who’s getting a cut, the possibility of expanding to TikTok, and how changes to YouTube could impact Spotter.</p>

Spotter buys YouTubers’s back catalogs in exchange for capital to grow their businesses—and the company recently announced plans to invest $1 billion in creators. CEO Aaron DeBevoise explains who’s getting a cut, the possibility of expanding to TikTok, and how changes to YouTube could impact Spotter.

This company is investing $1 billion in your favorite YouTube creators

Fast Company's Creative Control is taking a deep dive into the forces that are shaping the creator economy and what it means for its future. As the creator economy continues its rapid expansion, there are issues that deserve a closer look. Topics like who owns what online, where’s the middle class for creators, and what web3 technology will really mean for creators after the hype.

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Fast Company's Creative Control is taking a deep dive into the forces that are shaping the creator economy and what it means for its future. As the creator economy continues its rapid expansion, there are issues that deserve a closer look. Topics like who owns what online, where’s the middle class for creators, and what web3 technology will really mean for creators after the hype.

Fast Company's Creative Control is taking a deep dive into the forces that are shaping the creator economy and what it means for its future.&nbsp;As the creator economy continues its rapid expansion, there are issues that deserve a closer look.&nbsp;Topics like who owns what online, where’s the middle class for creators, and what web3 technology will really mean for creators after the hype.

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This company is investing $1 billion in your favorite YouTube creators

This company is investing $1 billion in your favorite YouTube creators

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