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Most people think success in sales, fitness, or business comes down to talent or motivation. It doesn’t. It comes down to a formula.

In this episode, we break down Alex Hormozi’s Value Equation and show how it applies directly to door-to-door sales, recruiting, and life:

Value = (Dream Outcome × Likelihood of Achievement) ÷ (Time Delay × Effort & Sacrifice)

You’ll learn:

• Why people overpay for things that feel faster and easier

• How top D2D reps close more deals by reducing effort and time for the customer

• Why commission-only sales actually increases value for the right person

• How to use the formula to sell ideas to customers, recruits, and even yourself

This episode will change how you think about:

• Selling pest control

• Recruiting high-performing reps

• Designing offers that people say yes to without pressure

If you’ve ever wondered why some people win consistently while others struggle doing “the same work,” this episode explains the math behind it.