On this week’s podcast episode, I sit down with Kent Sheridan, owner of Swift Demo, who pivoted from running a high-end instant coffee startup to building a $1.5M demolition business in just a few years.

Kent shares his unconventional journey from struggling with negative cash flow in a complex manufacturing business to finding success in a simple, service-based trade.

We dive into how he scaled Swift Demo, built a highly profitable team, and overcame the challenges of starting from scratch—twice.

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Here’s what we covered:

✅ How Kent transitioned from the coffee industry to selective demolition and why simplicity wins.

✅ The B2B sales approach that helped him land key remodeler contracts and grow his client base.

✅ The importance of persistence in cold outreach—how he turned multiple rejections into a $40k+ client.

✅ Why Kent keeps his business model lean with low overhead, high margins, and premium pricing.

✅ The "Valley of Despair" in business—how to push through slow seasons and trust the process.

If you’re looking to start or grow a service business with high-profit potential, this episode is full of practical insights from someone who’s built a thriving company from the ground up.

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