Anastasia Goodstein, Senior Vice President of Digital at The Advertising Council, and Rachelle Reeder, Director of Strategy and Evaluation at The Advertising Council, share how they adapt to emerging consumer trends and technologies and utilize experimentation to launch campaigns that make an impact. Get the latest updates from the show at www.thisisproductmanagement.com.

David O'Malley, Product Innovation and Digital Transformation leader at General Electric, shares how he helped teams across GE shift from analog to digital and adopt modern product management best practices. Get the latest updates from the show at www.thisisproductmanagement.com.

Nick Hill, Product Manager at Humana, discusses how to get executives to invest in iteration, and why product management is similar to investment management. Get the latest updates from the show at www.thisisproductmanagement.com.

Jon Arnold, Senior Product Manager at Bridgestone, shares how he’s utilizing agencies to transform his company’s digital retail experience. Get the latest updates from the show at www.thisisproductmanagement.com.

Jeremy Levy, CEO of Indicative, shares how leading product teams use data to build better products, and what it takes to make shift the way teams make decisions. Get the latest updates from the show at www.thisisproductmanagement.com.

Blair Reeves, Principal Product Manager at SAS, and Ben Gaines, Group Product Manager at Adobe, share what it takes to be successful as an enterprise product manager. Get the latest updates from the show at www.thisisproductmanagement.com.

Kyle Poyar, Senior Director of Market Strategy at OpenView Partners, an expansion stage venture capital firm, shares the most effective SaaS pricing and packaging strategies, why product led growth is so important, and the most important SaaS metrics. Get the latest updates from the show at www.thisisproductmanagement.com.

Ryan Singer, Head of Strategy at Basecamp, shares how he manages projects with unknown requirements, eliminates blockers, and avoids unnecessary meetings. Get the latest updates from the show at www.thisisproductmanagement.com.

Joe Kirgues, Co-Founder of gener8tor, a startup accelerator in the Midwest, shares the product management strategies that have helped his 80 portfolio companies grow, how he’s applied those strategies to scale his own company, and his approach to building an innovation community outside of Silicon Valley. Get the latest updates from the show at www.thisisproductmanagement.com.

Gregg Archibald and Leonard Murphy, Partners at Gen2 Advisors and GreenBook, share what product managers need to know about market research, how product managers and researchers can collaborate more effectively, and how technology is reshaping the field. Get the latest updates from the show at www.thisisproductmanagement.com.