Mike Knoop, Chief Product Officer of Zapier, shares how API integrations can make a product more valuable to users and how product teams can develop empathy for customers. Get the latest updates from the show at www.thisisproductmanagement.com.

Kevin Lee, VC Associate at FundersClub and Founder of Product Manager HQ, discusses how product management varies between companies, the importance of finding the right role and what technologies and markets he’s excited about right now. Get the latest updates from the show at www.thisisproductmanagement.com.

Erin Essex, Creative Director of Webonise, shares how to say ‘no’ without being confrontational and how to educate your team on when and how to do the same. Get the latest updates from the show at www.thisisproductmanagement.com.

Andy Raskin, a strategic messaging consultant, shares the five key components of an effective story and the secrets to getting buy-in for a big decision. Get the latest updates from the show at www.thisisproductmanagement.com.

Teena Singh, Director of User Experience at ADP, shares why she interviews customers at their workplace, how to craft user stories with context and the role of domain expertise in product management. Get the latest updates from the show at www.thisisproductmanagement.com.

Atandra Burman, Director of Product & Program Management at Y Media Labs, shares the keys to successful agency-client relationships, how to execute customer research effectively and best practices for communicating throughout the product lifecycle. Get the latest updates from the show at www.thisisproductmanagement.com.

Victor Yocco, Author and Research Director at EY-Intuitive, shares the psychological principles that drive user adoption and how product teams can use these principles to build more engaging products. Get the latest updates from the show at www.thisisproductmanagement.com.

Michael Sacca, Head of partnerships at Crew, discusses the value of partnerships, how to evaluate feature requests, and creative ways of saying ‘no’. Get the latest updates from the show at www.thisisproductmanagement.com.

Ryan Burke, VP of Sales at InVision, discusses the art of bottom up selling, how continuous improvement increases customer adoption and how product teams should interface with sales teams. Get the latest updates from the show at www.thisisproductmanagement.com.

Vinay Ramani, Head of Global Growth at Uber, shares his playbook for building products and teams in new markets, the importance of entrepreneurial and empathic team leaders and why culture is critical to international growth. Get the latest updates from the show at www.thisisproductmanagement.com.