This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

This week Joe and Robert cover the big news out of Disney. Do they really have more subscribers than Netflix? Are they the greatest media company of all-time? (the answer is yes)

Axios sells to Cox Enterprises, creating a local media opportunity that may be unprecedented. At the 5x revenue valuation, the boys ponder how a content marketing division could be valued (revenue or not).

Lyft creates a media division...but the real story is the ongoing diversification of audience and customer revenue.

Rants and raves include online gambling content and whether it's better or worse to work from home.

This week's links:

Disney's Upside Surprise

Axios Sells

Media Exit Multiplier

Lyft's Media Operation

xQc Wagers $685 Million

Malcolm Gladwell on Working from Home

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Twitter is launching a new version of Spaces. Is this the answer to the platform's woes, or is this just another move to find a "non-Elon" acquirer of the business?

Meta discontinues paying media companies as part of their news feed. But good news! They are adding it on the Instagram side. Is Meta searching to find its way or could they be Microsoft from a decade ago?

We are shocked that payola is happening on podcasts. What needs to be done to combat this?

Rants and raves include commentary from Robert about how Meta is actually in a pretty good position after all. Joe raves about Ryan Reynolds new MNTN ad.

This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

This week's links:

Twitter Launching New Spaces

Meta Ends Publisher Deals

Meta Alters News Feed

Instagram Adds Payment for Reels

Podcast Payola

Meta Not Doing Poorly

Ryan Reynolds' MNTN Ad

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TikTok continues to dominate tech as Meta, Snap and Twitter all slump. But...is TikTok due for a correction? The token soap opera continues between Coinbase, the SEC and the CFTC. Would the real cryptocurrency regulation please stand up?

Instagram changes their algo and a million influencers cry simultateously? Will Insta revert to the old or are they only focused on TikTok?

And advertising revenues are projecting down. Are we heading deeper into a depression?

This week's links:

SNAP Slows

Twitter Earnings

MSFT's Report

Coinbase Insider Trading Suit

SEC Launches Probe Against Coinbase

Instagram Changes

Ad Market Slowdown

TikTok Creator Factory May Be Broken

NFL Plus

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Joe and Robert break down the latest Netflix results and the launch of their ad-supported model. And apparently TikTok is going to replace Google for search, while all designers and artists are afraid of AI. Raves include a surpise kudos from Robert to the ANA, while Joe breaks down the Informa purchase of Industry Dive.

This week's articles:

Netflix Ad-Supported Model

TikTok Is the New Google for Gen Z

DALLE 2, AI and Graphic Design

ANA's New Influencer Guide

Informa Buys Industry Dive

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Oh...in a spicy social media slugfest, Joe and Robert discuss what will happen now that Elon Musk has turned his back on Twitter.

Spotify buys Heardle, but have they figured out their "real" business model? Bloomberg sure doesn't think so.

And the boys go at it again on the future of Clubhouse. They agree it's only mostly dead.

Rants and raves include a new podcast network formula and NASA shots.

This week's links:

Twitter Sues Elon Musk

Spotify Asquires Heardle

Is Spotify's Model in Trouble?

Clubhouse Isn't Dead Yet

Should Netflix Launch a Theme Park?

Netflix Partners with Microsoft

NASA's Glamour Shot

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This episode is all about being banned. From R Kelly's scrubbing from Spotify and YouTube, to CSN's return to Spotify, and China's serious ban on more than 30 different categories of content.

Joe and Robert talk about what marketers and creators need to do now to prepare for the erasing to come.

Rants and raves include Hank Green's Vidcon presentation and how to survive without a platform AND the difference between building an audience and building a community.

This week's articles:

R Kelly's Music Gets Deleted

Crosby, Stills & Nash Return to Spotify

China Bans 30 Content Areas

Hank Green's Vidcon Keynote

Community vs. Audience

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

This week we breakdown The Tilt's 2nd Annual Creator Economy research. What makes a successful content creator? How long does it take? Why do creators do what they do?

Twitter launches yet another new program, this one likely to do nothing at all.

And Better Homes & Gardens halts print for a portion of their audience. Robert thinks this is a test to see if subs will continue if they kill print. He could be right?

Rants and raves include social media influencer spend and Amazon as your dead grandmother.

This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

This week's links:

Creator Economy Research

Twitter Launches New Advertiser Program

BHG Print Kill

Social Media Influencer Spend

Amazon and Your Dead Grandma

Fractional CMO Jobs

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

Twitter announces their new long-form content initiative called Notes. Joe and Robert discuss how Twitter is carving out a possible "super-app" opportunity, specifically focused on content creators. It could work.

Facebook unleashes a hundred new ideas to help creators monetize the platform. Talky talk talk talk.

Rants and raves include amazing Web3 use cases and PritchardCon.

This week's links:

Twitter Rolls Out Notes

Snap's CEO Thinks Twitter Can Be Super-App

Facebook's Creator Monetization Ideas

Not Boring and Web3 Use Cases

The Drum and Mark Pritchard

Mark Pritchard Video

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

Joe and Robert detail the latest Web3 and crypto bad news. But could now be the very best time to invest your time and talent?

Canada unleashes a controversial law that seems like way more problem than solution.

Facebook engages in another rug pull. Can we ever trust Meta again? (the answer is no)

Rants and raves include when it's time to stop your content and bringing back AOL.

This week's links:

Coinbase Lays Off 1,000

Bitcoin Turns South

Bill C-11

Facebook Rug Pull

When To Pull the Content Creator Plug

AOL Is Back

The Cure for Imposter Syndrome

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

As the boys dive head first into Mamby Pamby Land, they discuss whether Elon is hot or cold for Twitter. Is social audio dead? And how about SPACs for that matter? A new creator-friendly search engine is born, and yet another social-token player enters the field. Rants and raves include creating during a recession, privacy and Meta does something good for a change. Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link.

This week's links:

Are SPACs Dead?

Clubhouse Losing Talent

Is Social Audio Dead?

Yep - A New Search Engine

Calaxy and Social Tokens

Recession Not Bad for Creators

Meta Developing Basic Ads

Apple and Privacy

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.