This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

In our big year-end predictions episode, Joe and Robert review their missed 2022 marketing predictions...and then unleash 10 new marketing predictions that are sure to be wrong.

The boys discuss:

- The fate of TikTok - Where data privacy is going? - AI in 2023 - Which social network to place your money on - Content marketing acquisitions - Apple buys Disney???

And much, much more.

This week's sponsor:

Riverside.FM: Do you podcast, or need high quality audio, but maybe haven't found that recording solution that really works for you? If you will, give Riverside.FM a try. Just go to Riverside.FM and use code JOE30 for a 30 percent discount off any Riverside membership plan.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

We add music to our "Musky Scent of Twitter" segment, featuring Elon in all his glory...banning social competitors while Elon thinks about resigning.

Trump NFTs are a big hit. What worked? What didn't? Does this mean a comback is in store for tokenization?

Spotify begins its big challenge to Apple and Amazon with Spotify Creator Studio.

Rants and raves include a big sale for Theorists, Inc., and a yuletide poem that is not to miss.

This week's sponsors:

Acrolinx: With the Content Governance Playbook by Acrolinx, we'll explore the discipline of content governance — a systematic approach to achieving and maintaining your company's content strategy and measuring its success. Download it free now at https://www.thetilt.com/acro2.

Riverside.FM: Do you podcast, or need high quality audio, but maybe haven't found that recording solution that really works for you? If you will, give Riverside.FM a try. Just go to Riverside.FM and use code JOE30 for a 30 percent discount off any Riverside membership plan.

This week's links:

Trump's NFTs: Bust or Boom?

Twitter Bans Social Media Competitors

Elon Might Resign

Twitter's Gold Checkmark

Spotify to Rename Anchor

RH Launches Media Company

Theorists, Inc. Sells to Lunar X

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Breaking news as the US Government bans TikTok on all government employee devices. In addition, a bipartisan group of US lawmakers put forth a bill to end TikTok's existance on all devices in the United States. Will this actually happen? Will TikTok be sold? What will the EU do? Get all your answers in this episode.

In our weekly Musky Scent update, Elon might buy Substack, and can liberal Twitter ever let go?

And finally, yet another creator economy software company begins cutbacks. Are there more to come?

Rants and raves include a shrinking Tesla and a Chief Revenue Officer Role at The Martin Agency.

This week's sponsor is Acrolinx:

The free guide, Content Strategy for the Modern Enterprise from Acrolinx, focuses on the content part of building an enterprise-wide content strategy. Even if you already have a content strategy, there's no time like the present to make sure it's still serving your business goals and growing with your business. Download the Acrolinx "Content Strategy for the Modern Enterprise: The Ultimate Guide to Designing an Effective Strategy" today.

This week's links:

Crypto Lawsuits Go After Celebs

US Lawmakers Look to Ban TikTok

The Senate Votes to Ban TikTok for Government Employees

Elon to Buy Substack?

Liberal Twitter Can't Stop Using It

Jellysmack Lays off Eight Percent

Martin Agency Announces CRO Role

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Another crazy Twitter update...plus, will ChatGPT take over the world?

All the talk this week was about the pros and cons of the new AI content tool that "may" replace humans and lead to a new reality. Robert and Joe have their own thoughts.

GE does a first with a takeover of the New York Times. Good move?

And the boys talk about another warning toward a full ban of TikTok.

Rants and raves include a deceptive online gambling ploy and a huge issue with Gartner.

This episode is sponsored by The Stripped-Down Guide to Content Marketing from John Egan. Get your copy today.

This week's links:

The Twitter Files

A Marketer's Experience with ChatGPT

GE Buys Out New York Times

Texas Government Bans TikTok

Kick Owned By Stake Is a Problem

Gartner States the Obvious

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

So much Twitter news to cover. Twitter PR (or whoever is left) creates a blog post that says everything is actually okay. In the meantime, brands are still concerned about their safety on Twitter, especially with the botched verification process. Layoffs and resignations abound.

Does all this create a special opportunity for those who stay on the platform?

At the same time, Post News, Mastadon and Hive are all growing like crazy.

In other news, Pinterest kills its creator rewards program. Are there more to come?

Rants and raves include the 10 best books to read and Ben Affleck.

This week's links:

Twitter Releases Blog Post

How Much Brand Safety Is There on Twitter?

More Layoffs and Resignations at Twitter

Post News: A Twitter Alternative?

Pinterest Kills Its Creator Program

Ben Affleck and Artists' Equity

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Artwork provided by DALL-E.

In this special Thanksgiving episode, Joe and Robert review the latest with Twitter and make predictions on what Twitter is trying to become.

Disney is a mess. But the good news? Joe and Robert have some solid ideas on how to fix the mouse. BONUS - a renewed discussion on Apple buying Disney.

CMOs are now working on their personal brands, while MrBeast has developed a course for content creators.

Raves include the future of email and gratitude.

This week's links:

Brand Advertisers Leave Twitter

Advertiser Pauses Ad Program on Twitter

Trump and Ye Back on Twitter

Disney's Succession Fail

CMOs Invest in Personal Brands

MrBeast Starts Creator Course

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Artwork provided by DALL-E.

We start with a review of Twitter. What's the business model going to be? Why should content creators care?

And...is there a place for something new? Robert reviews Mastodon and why it makes sense for content and marketing people to take a look at the six-year old company.

Plus, more on FTX. What did we learn? Is crypto dead or have we hit bottom?

NFT marketplaces are stopping creator royalties. How should content creators adjust their Web3 business models?

Rants and raves include Steam gambling and an Epic battle with Apple.

This week's links:

Twitter Talks of Bankruptcy

What Is Mastodon?

The Details on the FTX Collapse

Marketplaces Drop Creator Royalties

Valve's Gambling Problem

Epic Apple Battle

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Artwork provided by DALL-E.

An indepth look at the state of B2B (business-to-business) content marketing, including the opportunities and action items for marketing professionals.

In this special episode, Joe and Robert review:

- Focus and killing things. - Diversification of owned properties. - Strong differentiation (TILT). - Email first opportunities. - Acquisitions. - Driving diverse revenue streams. - Next-step career moves for content marketing professionals.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

A special early-episode drop of This Old Marketing where Joe and Robert go through all the latest stories on Elon Musk's Twitter and how it will affect marketing pros and content creators.

We cover:

- Should Twitter relaunch Vine? - Who's "really" leading Twitter now? - Will creators pay for the blue check mark? - Is it Meta's time to develop a competitive product? - and much more...

This week's links:

Twitter to Lay Off 25 Percent

Elon Disolves Twitter's Board

Musk to Reboot Vine

Twitter Wants to Be Paid

Is It Meta's Time to Compete with Twitter?

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Twitter gets a new Chief Twit, while Meta (Facebook) sees its stock plummet to levels not seen since 2016. Is a drop in advertising to blame or is there something deeper marketers should worry about?

MrBeast's content brand could be valued at $1.5 billion dollars. What can we learn from MrBeast's strategy from a content and diversification perspective?

Joe leverages a US government ban on China to call for TikTok's removal, while Robert talks about the perils of influencer marketing.

This week's links:

Twitter Gets New Leader

Meta's Distasterous Results

The Ad Market Is In Peril

MrBeast's Business Model

Biden Bans Semiconductors in China

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.