This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

DraftKings hires a chief media offer, kicking off their formal program for content marketing and into actually buying media companies.

The latest Pew social media research is out. What do we think? Facebook might be in trouble. Oh, and Americans hate social media but are addicted to it.

The boys also discuss a rather lengthy article about the staying power of Clubhouse. Can the thrill continue?

And mostly rants this week. Joe rants about YouTube's creator newsletter while Robert rants about IBM's new spinoff and P&G's Chinese data mystery.

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Well, there's a new Facebook data leak, and Facebook is blaming users instead of taking responsibility. The good news? Facebook is updating their feeds so you can have more of what you want. Will it matter? Probably not.

Clubhouse, the social audio unicorn, is now speculated at being worth $4 billion dollars. Robert thinks less. Joe thinks more.

Clubhouse is also adding creator payment options. Robert is still not happy.

Joe raves about Topps Trading Cards announcement that they are going public via SPAC, while Robert slams on The Drum for possibly the worst article ever written.

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I know, it's hard to believe, but Episode #1 of This Old Marketing still has not sold yet as an NFT. Maybe you forgot? You can bid on it here at Opensea.

The social audio battle continues this week, with Spotify buying social radio player Betty Labs, while LinkedIn is about to release their own version of Clubhouse.

And guess what? Medium is pivoting again. This time, they are looking at a Substack model.

Rants and raves include a rant from Joe about Substack's $650 million valuation, while Robert rants about marketers only focusing on numbers.

This week's sponsor: Dialogue

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Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Bid on the first This Old Marketing NFT - Episode #1 now...proceeds going to charity.

In this episode, Verizon announces the launch of a robust Yahoo Plus. All we can say is "ouch."

Roku continues its Quibi-filled dominance by announcing a marketing services group that might actually work.

The New York Times puts down its virtual foot on reporter side gigs. The boys wonder how that happened.

And finally, MEL magazine from Dollar Shave Club goes belly up...but can you actually sell a custom magazine? I guess we will find out.

In rants and raves, Joe raves about Microsoft's decision to buy Discord, while Robert comments on NBC's new platform, NewsPassID and how the big three continue to steal almost all advertising dollars.

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Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

The Oscars are back and guess what? Netflix absolutely crushed it (and yes, we called it years ago).

Facebook is launched a new creator model for writers and journalists that is truly seductive, and will work for inhibiting creators from developing out their own platforms.

In NFT land, Charmin has developed an NFT(P) that is sure to kill the entire NFT market (kill as in bad, not good).

In rants and raves, Joe raves about Google's career certificate program launch while Robert rants about AT&T and net neutrality.

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Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

After a royal analysis courtesy of Robert, the boys dissect Disney's subscription program as they hit over 100 million paid subscribers worldwide.

The conversation pivots to NFTs (non-fungible tokens), as they discuss Seth Godin's latest blog post about the negatives of NFTs. Robert sides with Seth. Joe thinks Robert should take a ride to the old folks home. Regardless, creator business models are changing.

Oh, and as the conversation was happening, Beeple sold his NFT for over $60 million dollars.

Robert raves about Zapier buying Makerpad and rants about IAB's new plans. Joe rants and raves about event companies divesting their media properties.

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This week's sponsor: accessiBe

accessiBe, the company that conducted the research discussed on the show, offers an automated, AI-based accessibility solution and ongoing monitoring for websites of all sizes. Hands free, affordable and ever-lasting, ensuring your website is always accessible for people with disabilities and protecting you from legal action.

Get an accessibility test on your website here.

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Catch past episodes show notes at ThisOldMarketing.site.

To kick off the show, Joe and Robert detail their "advanced" Clubhouse experience (likes and dislikes) and why it may have legs.

And did you check out the Tom Cruise deepfakes?

Roku buys Nielsen's Advanced Video property, and increases its chances to corner the personalized TV advertising market.

Axios details the ever-increasing amount of gambling properties getting into the content marketing game.

Twitter does a Twitch and plans to launch a "Super Follows" program, which will most likely integrate into Twitter Spaces.

And finally, Facebook launches a huge ad campaign against Apple's privacy restrictions. Can anyone say Philip Morris?

In rants and raves, Joe discusses Wall Street Bets move to decentralization and Kings of Leon's new NFT while Robert rants about Google's privacy bomb.

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https://exceed.ai/

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Catch past episodes show notes at ThisOldMarketing.site.

In headline news, Facebook makes a deal with the Aussie press, doing exactly what we said they would do last week. At the same time, Facebook commits to $1 billion for the news industry. A generous gift or more of the same from Facebook?

Macy's media network is taking off to a tune of more than $35 million. Can their business model be saved? Robert and Joe believe the opportunities are great in number.

Print is back again, while the great ad tech consolidation is upon us.

Rants and raves include social money creator tokens from an Oregon-based band and the worldwide web is ending as we know it.

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This week's sponsor: accessiBe

accessiBe, the company that conducted the research discussed on the show, offers an automated, AI-based accessibility solution and ongoing monitoring for websites of all sizes. Hands free, affordable and ever-lasting, ensuring your website is always accessible for people with disabilities and protecting you from legal action.

Get an accessibility test on your website here. ------

Catch past episodes show notes at ThisOldMarketing.site.

This week Joe and Robert cover the big news that, after the passage of a media bargaining law, Facebook bans all media companies from its app. Shock abounds, with a number of sites that are "not" media companies being affected.

YouTube tries to be more like TikTok and Snap and launches a number of "short-video" strategies.

And news from the passion economy with the launch of Li Jin's Atelier Ventures, a $13 million fund to support content creators and content creator tech.

Rants and raves include Joe's take on non-fungible tokens (NFTs) and Robert's commentary on how tech companies are taking over higher education.

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This week's sponsor: accessiBe

accessiBe, the company that conducted the research discussed on the show, offers an automated, AI-based accessibility solution and ongoing monitoring for websites of all sizes. Hands free, affordable and ever-lasting, ensuring your website is always accessible for people with disabilities and protecting you from legal action.

Get an accessibility test on your website here. ------

Catch past episodes show notes at ThisOldMarketing.site.

It's our annual "rip apart the Super Bowl ads" show, which may not mean much since viewership sank to a 15-year low.

Twitter announced stellar earnings, including a possible subscription plan roll out. In addition, Twitter is getting aggressive with Spaces (their Clubhouse competitor). Facebook's getting into the mix as well. How much time does Clubhouse have? Will it survive?

Niche media companies (like Allrecipes) are all the rage. Even the New York Times is launching a newsletter for kids.

Rants and raves include how New York Times is doubling down on its email newsletter model, while the Atlantic and Salesforce partner on a Black-history project.

Catch past episodes show notes at ThisOldMarketing.site.