This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

In this episode of This Old Marketing, Joe and Robert discuss the IAB's latest research on advertising growth...what's right and incorrect about it. In other news, WordPress and Medium are ready to battle website turf, and blogs are getting longer and taking longer to write. Rants and raves include live magazines and the downfall of the press. This week's TOM example: Autodesk.

This week's story links:

Top Sponsor:

Get the Content Marketing Benchmark report, courtesy of Noosh at http://cmi.media/pnr157b

Ad Revenues for First half of 2016 are at an All Time Highhttps://www.iab.com/news/digital-ad-revenues-grow-19-year-year-first-half-2016/ WordPress and the Future of Publishing https://contently.com/strategist/2016/11/08/wordpress-publishing-future/ New Research: 3rd Annual Survey of 1000+ Bloggers (time, length and tacticshttps://www.orbitmedia.com/blog/blogger-trends/ EPISODE SPONSOR Curalate...download their guide to understanding millennials - http://cmi.media/pnr157a RANTS AND RAVES https://www.bostonglobe.com/arts/2016/11/08/live-magazines-put-you-room-with-story/5MQYxt3yEplxADDtdryTuL/story.html TOM AutoDesk: https://insights.newscred.com/autodesk-content-marketing-redshift/

In this special three-year anniversary (and one million download) episode of This Old Marketing, Joe and Robert dig back into the archives and discuss what's made them successful in their careers. Then, both discuss what they've seen work and not work in enterprises around the world when it comes to content marketing. Rants and raves include Forbes and Yahoo! This week's TOM example: Chief Content Officer (CCO) magazine.

This week's story links:

Top Sponsor: Noosh and Get the Content Marketing Benchmark Report - http://cmi.media/pnr156b

5 Trends to Watch In Content Marketing For 2017http://www.forbes.com/sites/miketempleman/2016/11/03/content-marketing-trends-what-to-expect-in-2017-and-beyond/#4a9f2c6550ca

Episode Sponsor: Curalate and the 6 Tips to Lower Your Cost-Per-Click by 40% - http://cmi.media/pnr156a RANTS AND RAVES https://finance.yahoo.com/quote/WTW/?p=WTW

https://www.amazon.com/Competing-Against-Luck-Innovation-Customer/dp/0062435612/ref=asap_bc?ie=UTF8 TOM EXAMPLE:http://contentmarketinginstitute.com/chief-content-officer/

In this week's This Old Marketing, Joe and Robert discuss Twitter's decision to kill Vine and why brands and content creators should have known better. Agencies start to launch print magazines, while IDG's content creation model is one all brand's should emulate. Rants and raves include not starting a podcast and five ways to scare your boss into content marketing. This week's TOM example: Think with Google.

This week's stories:

Sponsor: Get Noosh's Content Marketing Benchmark report at: http://cmi.media/pnr155b

Twitter Just Shut Down Vine 4 Years After Buying Ithttp://www.adweek.com/news/technology/twitter-just-shut-down-vine-4-years-after-buying-it-30-million-174301

Vine Shutdown loss to Black Culturehttp://www.vox.com/2016/10/28/13439450/vine-shutdown-loss-to-black-culture

Why You Soon May be Seeing More Agencies Launch Their Own Print Magazineshttp://www.adweek.com/news/advertising-branding/why-you-may-soon-be-seeing-more-agencies-launching-their-own-print-magazines-174146 How IDG Approaches Editorial Strategy http://www.fipp.com/news/features/how-idg-approaches-editorial-strategy EPISODE SPONSOR Curalate and the Millennials Guide: Engaging a Generation of Visual Buyers. Download it at http://cmi.media/pnr155a RANTS AND RAVES https://www.youtube.com/watch?v=L5X1awpnL7A (subscribe link here: https://www.youtube.com/user/SparkMediaSolutions?sub_confirmation=1) http://thoughtcatalog.com/ryan-holiday/2016/10/please-please-for-the-love-of-god-do-not-start-a-podcast/ http://www.marketingaiinstitute.com/blog/introducing-the-marketing-artificial-intelligence-institute TOM Example: Think with Google https://www.thinkwithgoogle.com/

In this episode of This Old Marketing, Joe and Robert discuss the AT&T/Time Warner merger and what it means for marketing professionals. Email is becoming more important than ever, and the latest APAC content marketing research is dissected. Rants and raves include a new content book and poor, poor Mashable. This week's TOM example: Pinsent Masons.

This week's article links:

Top of the Show Sponsor: Noosh: Get the Content Marketing Benchmark report at: http://cmi.media/pnr154b

NEWS AT&T Agrees to Purchase Time Warner For More than $80 Billionhttp://www.nytimes.com/2016/10/23/business/dealbook/att-agrees-to-buy-time-warner-for-more-than-80-billion.html?_r=0 Email Is Evolving And Time Spent With It Is Growinghttp://www.cmo.com/adobe-digital-insights/articles/2016/9/30/adobe-email-survey-2016.html#gs.null Survey Proves APAC Marketers Have No Idea About Content Marketinghttps://www.linkedin.com/pulse/survey-proves-apac-marketers-have-idea-content-part-daniel-hochuli EPISODE SPONSOR The Complete Guide to Visual Commerce from Curalate: http://cmi.media/pnr154a RANTS AND RAVES http://hbswk.hbs.edu/item/three-critical-mistakes-digital-businesses-make-with-content http://mashable.com/2016/10/18/chipotle-edgy-snapchat-show http://www.recode.net/2016/10/24/13381002/new-york-times-wirecutter-purchase-30-million-briam-lam-consumer-guide http://magculture.com/the-gap-document/ TOM Pinsent Masons http://contentmarketingtoday.com/2008/02/03/powerful-brand-built-by-great-content-marketing-from-uk-law-firm-pinsent-masons/

In this episode of This Old Marketing, Joe and Robert discuss whether content marketing is actually different than marketing itself, and if it is, does it work? In M&A news, Google Acquires Famebit while more and more publishers search for new media business models. Rants and raves include Donny Osmond and HP Enterprise. This week's TOM example: MassMutual's Society of Grownups.

This week's articles:

Is Content Marketing A Load Of Bollockshttps://www.marketingweek.com/2016/10/11/is-content-marketing-a-load-of-bullsht/ Google Acquires Famebit to Connect Youtube Creators With Brandshttps://techcrunch.com/2016/10/11/google-acquires-famebit-to-connect-youtube-creators-with-brands/ Publishers Become Retailers In The Market For Survivalhttps://www.theguardian.com/media/2016/oct/10/publishers-become-retailers-in-the-market-for-survival 5 Takeaways From Hubspot's State of Inbound 2016http://www.toprankblog.com/2016/09/hubspot-2016-report/ EPISODE SPONSOR Ion Interactive and the User Engagement Lookbook - Check it out here: http://cmi.media/pnr153 RANTS AND RAVES http://www.cmo.com/opinion/articles/2016/9/21/the-storytelling-cmo.html#gs.9A13wE8 http://www.cmo.com/opinion/articles/2016/9/13/leading-from-the-front.html#gs.OE2Hk1c https://www.hpe.com/us/en/insights.html?jumpid=ps_nfhbgkxma6/dm:_N117602.157906TIMEINC_139478513_311749138_0_4934935

THIS OLD MARKETING: Society of Grownups

https://www.bostonglobe.com/business/2016/10/11/massmutual-closes-society-grownups-storefront-tries-reach-millennial-customers/tlWWzQgMnsffklO7tQBjcK/story.html

https://www.societyofgrownups.com/

In this episode of Pulizzi and Rose with This Old Marketing, Joe and Robert discuss the New York Times and their new Flex Frame native advertising unit - and what markets can learn about user experience. The boys then dissect the art of thought leadership, which requires both thought and leadership, while McDonald's YouTube channel goes down, flame-broiled style. Rants and raves include the Twitter sale and Facebook's marketplace launch. This week's TOM example: Pressed Juicery

This week's show links:

NYTimes Shuns Banner Ads In Favor of Proprietary Ad format http://www.wsj.com/articles/new-york-times-shuns-banner-ads-in-favor-of-proprietary-ad-format-1475661662 Thought Leadership Disrupted http://tldisrupted.com What McDonalds Has Learned From Its Failed YouTube Channel http://www.thedrum.com/news/2016/10/06/what-mcdonald-s-has-learned-its-failed-youtube-channel EPISODE SPONSOR Ion Interactive and the User Engagement Lookbook - Check it out here: http://cmi.media/pnr152 RANTS AND RAVES http://www.wsj.com/video/analyst-dont-count-google-out-of-twitter-merger-talk/B9C61660-8AD6-4995-89F3-11616217026E.html http://www.web-strategist.com/blog/2016/10/03/facebook-joins-the-collaborative-economy-with-marketplace/

THIS OLD MARKETING: Pressed Juicery http://thechalkboardmag.com/ https://growtheverywhere.com/growth-everywhere-interview/hayden-slater-pressed-juicery/

In this episode of This Old Marketing, Joe and Robert discuss the results of CMI's 2017 content marketing benchmarks report and find that content marketing is indeed all about building audience. Rolling Stone finds a buyer; and who really should be the agency in charge of content creation? Rants and raves include a Robert Rose book review while Mental Floss folds print. This week's TOM example: Saindbury's.

This week's show notes:

Singapore-based music startup buys 49% stake in Rolling Stone https://techcrunch.com/2016/09/25/bandlab-rolling-stone/ Content Marketing Takes A Turn For The Better - New 2017 Research http://contentmarketinginstitute.com/2016/09/content-marketing-research-b2b/ Content Creation Who's Job Is It Anyway http://mediatel.co.uk/newsline/2016/09/27/content-creation-whose-job-is-it-anyway/ EPISODE SPONSOR ION Interactive and their interactive ebook - 50 Ways to Engage Your Audience http://cmi.media/pnr151 RANTS AND RAVES https://www.amazon.com/dp/B01LK7GXKM/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 http://www.slate.com/blogs/browbeat/2016/09/24/paramount_has_some_regrets_about_monster_trucks.html?wpsrc=sh_all_dt_tw_ru http://www.foliomag.com/mental-floss-shutters-print-edition/ http://digiday.com/publishers/publishers-appear-cooling-facebook-instant-articles/ TOM http://www.sainsburysmagazine.co.uk

In this special 150th episode of This Old Marketing, Joe and Robert spend some time talking about what makes a successful podcast, and each ponder on why PNR has lasted this wonderful 2.8 years. In other news, Facebook is public enemy number one for media companies and journalists and Salesforce considers buying Twitter. Rants and raves include the cost of content marketing and why we do content. This week's TOM example: Petfinder.

This week's story links:

Why Salesforce Might Be Interested in Twitter - https://techcrunch.com/2016/09/24/why-salesforce-might-be-interested-in-twitter/

Why Facebook Is Public Enemy Number One - https://www.theguardian.com/media/greenslade/2016/sep/20/why-facebook-is-public-enemy-number-one-for-newspapers-and-journalism EPISODE SPONSOR - ION Interactive and their interactive ebook - 50 Ways to Engage Your Audience http://cmi.media/pnr150b RANTS AND RAVES - http://www.cmo.com/interviews/articles/2015/12/3/cmo-interview-linda-boff-GE.html#gs.null TOM - Petfinder http://adage.com/article/news/nestle-purina-buy-petfinder/241995/

In this ThisOldMarketing episode, Adblock plus starts their own ad network (or do they?) and the boys discuss the future of advertising. AT&T looks to become a media company (of course) and some people think content marketing is hard to measure. Rants and raves include a lengthy talk about diversity in the event business. This week's TOM example: Walmart World.

This week's show links:

Adblock Is Absolutely Not Launching An Ad Network - But Yes They Are #SorryNotSorry https://contently.com/strategist/2016/09/14/adblock-plus-platform-backlash/ AT&T Wants to Be A Media Company - Here's Who They Could Buy http://www.cnbc.com/2016/09/13/att-wants-to-own-a-media-company--heres-who-they-could-buy.html Does The Content Marketing Industry Have a Measurement Problem http://www.martechadvisor.com/articles/content-marketing/does-the-content-marketing-industry-have-a-measurement-problem/ EPISODE SPONSOR - ON24 - Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr149 RANTS AND RAVES - http://www.chicagotribune.com/entertainment/tv/ct-comedians-in-cars-emmy-mov-0916-20160915-column.html https://www.linkedin.com/pulse/case-women-speakers-why-some-events-arent-getting-them-mcphillips?trk=prof-post https://www.futurum.xyz/digital-transformation-cannot-succeed-without-the-right-culture/ THIS OLD MARKETING - https://us.walmartone.com/en/walmart/news/walmart-world/

In this post-show Content Marketing World (#CMWorld) edition of #ThisOldMarketing, Joe and Robert (of course) discuss the events surrounding this year's big event. In addition, the boys discussed whether more or less content will win the day for brands, and why YouTube is changing their advertising model pronto. Rants and raves include new contextual content research and a new content program from Starbucks. This week's TOM example: Kodak.

This week's story links:

The Future Is More Content - Jeff Bezos, Robots and High Volume Publishing http://buzzsumo.com/blog/future-lot-content/ Advertising Hits a Hurdle http://chrisbrogan.com/adhurdle/ EPISODE SPONSOR ON24 - Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr148 RANTS AND RAVES Robert http://edgeperspectives.typepad.com/edge_perspectives/2016/08/the-demise-of-advertising-business-models.html http://rebeccalieb.com/blog/2016/09/07/new-research-contextual-campaigns Joe https://upstanders.starbucks.com/ https://velocitypartners.com/blog/content-marketing-world-2016-review/